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	<title>Comments on: Microsoft&#8217;s Acquisition Of Yahoo: Not As Bad As Some Think</title>
	<atom:link href="http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 19:40:59 -0800</lastBuildDate>
	
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<title>By: Fantblog &#187; Blog Archive &#187; Januari skakade om IT-branschen</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-2427347</link>
		<dc:creator>Fantblog &#187; Blog Archive &#187; Januari skakade om IT-branschen</dc:creator>
		<pubDate>Sat, 02 Aug 2008 22:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-2427347</guid>
		<description>[...] lägger ett rekordbud på Yahoo på 44.6 miljarder dollar för 62% av aktierna. Nu börjar analyserna bubbla på IT-bloggarna.- Apple lanserar världens tunnaste laptop - Mackbook air- Last.FM börjar spela hela låtar och [...]</description>
		<content:encoded><![CDATA[<p>[...] lägger ett rekordbud på Yahoo på 44.6 miljarder dollar för 62% av aktierna. Nu börjar analyserna bubbla på IT-bloggarna.- Apple lanserar världens tunnaste laptop &#8211; Mackbook air- Last.FM börjar spela hela låtar och [...]</p>
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		<title>By: Tangent: Microsoft vs Yahoo vs Google &#183; Kolgoth.com</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-2288911</link>
		<dc:creator>Tangent: Microsoft vs Yahoo vs Google &#183; Kolgoth.com</dc:creator>
		<pubDate>Sun, 11 May 2008 09:12:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-2288911</guid>
		<description>[...] To further illustrate this point, check out the latest post on TechCrunch about how the acquisition might not be so bad afterall! Personally I like the idea of a new 3rd place player in the field; could bring in some interesting [...]</description>
		<content:encoded><![CDATA[<p>[...] To further illustrate this point, check out the latest post on TechCrunch about how the acquisition might not be so bad afterall! Personally I like the idea of a new 3rd place player in the field; could bring in some interesting [...]</p>
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		<title>By: Random Precision &#187; Blog Archive &#187; Yahoo! (Powered by Microsoft)</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-2175198</link>
		<dc:creator>Random Precision &#187; Blog Archive &#187; Yahoo! (Powered by Microsoft)</dc:creator>
		<pubDate>Mon, 14 Apr 2008 18:18:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-2175198</guid>
		<description>[...] at TechCrunch, Duncan Riley makes the case that people leery of the coming Microsoft/Yahoo merger are being   unreasonable, and need to start [...]</description>
		<content:encoded><![CDATA[<p>[...] at TechCrunch, Duncan Riley makes the case that people leery of the coming Microsoft/Yahoo merger are being   unreasonable, and need to start [...]</p>
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		<title>By: Olabode O O</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-2015245</link>
		<dc:creator>Olabode O O</dc:creator>
		<pubDate>Tue, 04 Mar 2008 01:41:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-2015245</guid>
		<description>CORRECTION PLEASE #110 above

The best bet in any market is stiff competition. Microsoft understands yahoo is needed to stand up to Google. Google on the other is enjoying its present position as the leader in the market and would venture all possibiities to hold on to it. Such, is the desire of every business.

So let&#039;s sit back while we await the INNOVATION of the CENTURY!</description>
		<content:encoded><![CDATA[<p>CORRECTION PLEASE #110 above</p>
<p>The best bet in any market is stiff competition. Microsoft understands yahoo is needed to stand up to Google. Google on the other is enjoying its present position as the leader in the market and would venture all possibiities to hold on to it. Such, is the desire of every business.</p>
<p>So let&#8217;s sit back while we await the INNOVATION of the CENTURY!</p>
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		<title>By: Olabode O O</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-2015243</link>
		<dc:creator>Olabode O O</dc:creator>
		<pubDate>Tue, 04 Mar 2008 01:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-2015243</guid>
		<description>The best bet in any market is stiff competition. Google understands yahoo is needed to stand up to Google. Google on the other is enjoying its present position as the leader in the market and would venture all possibiities to hold on to it. Such, is the desire of every business.

So let&#039;s sit back while we await the INNOVATION of the CENTURY!</description>
		<content:encoded><![CDATA[<p>The best bet in any market is stiff competition. Google understands yahoo is needed to stand up to Google. Google on the other is enjoying its present position as the leader in the market and would venture all possibiities to hold on to it. Such, is the desire of every business.</p>
<p>So let&#8217;s sit back while we await the INNOVATION of the CENTURY!</p>
]]></content:encoded>
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		<title>By: Ryan</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1989601</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Thu, 14 Feb 2008 08:25:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1989601</guid>
		<description>I agree with ShackledToMsTech.  Most people seem to be concerned only about search and ads, which is where the money is.  But I think it&#039;s about more than that.  For one, it&#039;s like two media conglomerates combining.  NBC and Fox combining would be bad for everyone.  Moreover, Yahoo! has done great things for proliferating the openness of the internet.  They&#039;ve been great with their push for YUI and lobbying for open standards and internet advancement -- Microsoft has not.  What of all their Flash content -- will it not get pushed into Silverlight?  Overall, I think this is a bad deal for all consumers of the internet.</description>
		<content:encoded><![CDATA[<p>I agree with ShackledToMsTech.  Most people seem to be concerned only about search and ads, which is where the money is.  But I think it&#8217;s about more than that.  For one, it&#8217;s like two media conglomerates combining.  NBC and Fox combining would be bad for everyone.  Moreover, Yahoo! has done great things for proliferating the openness of the internet.  They&#8217;ve been great with their push for YUI and lobbying for open standards and internet advancement &#8212; Microsoft has not.  What of all their Flash content &#8212; will it not get pushed into Silverlight?  Overall, I think this is a bad deal for all consumers of the internet.</p>
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		<title>By: Live Footy</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1985081</link>
		<dc:creator>Live Footy</dc:creator>
		<pubDate>Mon, 11 Feb 2008 23:30:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1985081</guid>
		<description>too bad Yahoo didnt take the money :(</description>
		<content:encoded><![CDATA[<p>too bad Yahoo didnt take the money <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Rod</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1979987</link>
		<dc:creator>Rod</dc:creator>
		<pubDate>Thu, 07 Feb 2008 20:39:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1979987</guid>
		<description>&quot;None of this is meant as Google bashing. Google has done much good and as Google loves to argue, people choose to use Google, nobody is forced to use their services. &quot;

Why are you afraid of Google?</description>
		<content:encoded><![CDATA[<p>&#8220;None of this is meant as Google bashing. Google has done much good and as Google loves to argue, people choose to use Google, nobody is forced to use their services. &#8221;</p>
<p>Why are you afraid of Google?</p>
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		<title>By: John</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1979094</link>
		<dc:creator>John</dc:creator>
		<pubDate>Thu, 07 Feb 2008 01:13:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1979094</guid>
		<description>&quot;What about Zimbra? Now Yahoo has one of the few alternatives to Microsoft Exchange. Microsoft will kill Zimbra, or make it part of exchange. No longer competition.

I have seen no mention this anywhere in anyones analysis.&quot;

Great point Richard!  Zimbra (www.zimbra.com) was the first serious contender to MS Exchange in years (Lotus is there but not new) and is so much more innovative on several fronts.  So much for the market seeing another good Exchange competitor.</description>
		<content:encoded><![CDATA[<p>&#8220;What about Zimbra? Now Yahoo has one of the few alternatives to Microsoft Exchange. Microsoft will kill Zimbra, or make it part of exchange. No longer competition.</p>
<p>I have seen no mention this anywhere in anyones analysis.&#8221;</p>
<p>Great point Richard!  Zimbra (www.zimbra.com) was the first serious contender to MS Exchange in years (Lotus is there but not new) and is so much more innovative on several fronts.  So much for the market seeing another good Exchange competitor.</p>
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		<title>By: nimbus</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977480</link>
		<dc:creator>nimbus</dc:creator>
		<pubDate>Wed, 06 Feb 2008 03:40:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977480</guid>
		<description>Whoever made this article is stupid as hell.

You think Microsoft will complete nicely????!!!! Bullshit.

I outta kick your ass for this article.</description>
		<content:encoded><![CDATA[<p>Whoever made this article is stupid as hell.</p>
<p>You think Microsoft will complete nicely????!!!! Bullshit.</p>
<p>I outta kick your ass for this article.</p>
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		<title>By: &#187; It is not about search &#187; BinaryDay - A little better day</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977477</link>
		<dc:creator>&#187; It is not about search &#187; BinaryDay - A little better day</dc:creator>
		<pubDate>Wed, 06 Feb 2008 03:31:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977477</guid>
		<description>[...] By the way you can Ducan&#8217;s views on the acquisition here [...]</description>
		<content:encoded><![CDATA[<p>[...] By the way you can Ducan&#8217;s views on the acquisition here [...]</p>
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		<title>By: Hendra</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977434</link>
		<dc:creator>Hendra</dc:creator>
		<pubDate>Wed, 06 Feb 2008 02:53:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977434</guid>
		<description>This is BAD for Open Source community in general.

As seen on http://itmanagement.earthweb.com/cnews/article.php/3725691

&quot;In order to improve its public image, Yahoo recently organized initiatives like workshops targeted at open source developers. Think of these as the distant equivalent of Google’s Summer of Code, which provided funding to Free software projects such as KDE, WordPress, Drupal and various independent projects – projects that begin as nothing more than a proposal from an ambitious computer science student with spare time.

Microsoft sells software for the desktop, unlike Yahoo, which is more focused on services that are delivered over the Web. If Microsoft were to acquire Yahoo, there would either be a conflict of interest or a situation where open source projects receive funding if and only if they build upon (even enrich) the Microsoft stack, including Windows. The Yahoo we once knew would no longer offer the same kind of treatment to Free software. &quot;</description>
		<content:encoded><![CDATA[<p>This is BAD for Open Source community in general.</p>
<p>As seen on <a href="http://itmanagement.earthweb.com/cnews/article.php/3725691" rel="nofollow"></a><a href='http://itmanagement.earthweb.com/cnews/article.php/3725691'>http://itmanage...cle.php/3725691</a></p>
<p>&#8220;In order to improve its public image, Yahoo recently organized initiatives like workshops targeted at open source developers. Think of these as the distant equivalent of Google’s Summer of Code, which provided funding to Free software projects such as KDE, WordPress, Drupal and various independent projects – projects that begin as nothing more than a proposal from an ambitious computer science student with spare time.</p>
<p>Microsoft sells software for the desktop, unlike Yahoo, which is more focused on services that are delivered over the Web. If Microsoft were to acquire Yahoo, there would either be a conflict of interest or a situation where open source projects receive funding if and only if they build upon (even enrich) the Microsoft stack, including Windows. The Yahoo we once knew would no longer offer the same kind of treatment to Free software. &#8220;</p>
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		<title>By: howard</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977340</link>
		<dc:creator>howard</dc:creator>
		<pubDate>Wed, 06 Feb 2008 01:05:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977340</guid>
		<description>Google may be tops in search,  but their life blood is placing adsense ads on publishers websites. 

that&#039;s where they are vulnerable.   NOBODY IS LOYAL TO GOOGLE.   Publishers want to monetize their sites.   Google adsense is a closed system with no reporting, no way to know if you are getting your best return on your traffic.  

If Yahoo can build a better ad placement technology,  blend in CPA/lead generation or other higher monetization components, report clearly to publishers what their sites are doing, what keywords are bringing what traffic and what revenue.  

Give us a grep tool that will walk our sites and replace google adsense code with their code.

make me more money and i&#039;ll drop google tomorrow.

also on the Google Doubleclick deal,  FTC should make it conditional on google agreeing to never favor in its search results sites that use adsense.

those two issues would bring google back to earth.</description>
		<content:encoded><![CDATA[<p>Google may be tops in search,  but their life blood is placing adsense ads on publishers websites. </p>
<p>that&#8217;s where they are vulnerable.   NOBODY IS LOYAL TO GOOGLE.   Publishers want to monetize their sites.   Google adsense is a closed system with no reporting, no way to know if you are getting your best return on your traffic.  </p>
<p>If Yahoo can build a better ad placement technology,  blend in CPA/lead generation or other higher monetization components, report clearly to publishers what their sites are doing, what keywords are bringing what traffic and what revenue.  </p>
<p>Give us a grep tool that will walk our sites and replace google adsense code with their code.</p>
<p>make me more money and i&#8217;ll drop google tomorrow.</p>
<p>also on the Google Doubleclick deal,  FTC should make it conditional on google agreeing to never favor in its search results sites that use adsense.</p>
<p>those two issues would bring google back to earth.</p>
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		<title>By: Moe Glitz</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977312</link>
		<dc:creator>Moe Glitz</dc:creator>
		<pubDate>Wed, 06 Feb 2008 00:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977312</guid>
		<description>If this takeover was eventually able to be completed, then Microsoft should use Yahoo&#039;s valuable Web brand by integrating their own Web Based Services straight into the Yahoo mix.

For Starters, the MSN portal should be discontinued and all of Microsoft&#039;s Live Products and Services should be added to the Yahoo portfolio and renamed Yahoo Live.
This means that Hotmail, Live Messenger and Live Search should all be added to the Yahoo Menu.
Plus all of Microsoft&#039;s new Advertising Platforms should also be integrated with Yahoo&#039;s Ad Partnerships under the Yahoo Ads umbrella.

Microsoft must use this tremendous opportunity to integrate all of their major Web brands into the Yahoo empire and use Yahoo as their only Web Based brand.
By using the Yahoo brand as their major Web flagship, Microsoft can then concentrate on what it does best by developing new and innovative Windows and Office Services for the IT World.

Of course in the future Microsoft may wish to release some parts of its Windows and Office Services for Online Subscribers and use the Windows brand across the Enterprise Web for &#039;Cloud Computing&#039;.
But in regards to Search, Ads and Communications, Microsoft should only use the Yahoo brand as their major Web Based platform. 

With the right people on board, Yahoo could become a major revenue earner for the future Microsoft Web empire.</description>
		<content:encoded><![CDATA[<p>If this takeover was eventually able to be completed, then Microsoft should use Yahoo&#8217;s valuable Web brand by integrating their own Web Based Services straight into the Yahoo mix.</p>
<p>For Starters, the MSN portal should be discontinued and all of Microsoft&#8217;s Live Products and Services should be added to the Yahoo portfolio and renamed Yahoo Live.<br />
This means that Hotmail, Live Messenger and Live Search should all be added to the Yahoo Menu.<br />
Plus all of Microsoft&#8217;s new Advertising Platforms should also be integrated with Yahoo&#8217;s Ad Partnerships under the Yahoo Ads umbrella.</p>
<p>Microsoft must use this tremendous opportunity to integrate all of their major Web brands into the Yahoo empire and use Yahoo as their only Web Based brand.<br />
By using the Yahoo brand as their major Web flagship, Microsoft can then concentrate on what it does best by developing new and innovative Windows and Office Services for the IT World.</p>
<p>Of course in the future Microsoft may wish to release some parts of its Windows and Office Services for Online Subscribers and use the Windows brand across the Enterprise Web for &#8216;Cloud Computing&#8217;.<br />
But in regards to Search, Ads and Communications, Microsoft should only use the Yahoo brand as their major Web Based platform. </p>
<p>With the right people on board, Yahoo could become a major revenue earner for the future Microsoft Web empire.</p>
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		<title>By: Zoo</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977258</link>
		<dc:creator>Zoo</dc:creator>
		<pubDate>Tue, 05 Feb 2008 23:22:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977258</guid>
		<description>I haven&#039;t seen this mentioned much but what exactly is Yahoo gaining from Microsoft other than money that shareholders will cash out immediately when the merger is complete?

People act like Yahoo is already dead, but last I saw, Microsoft can&#039;t even compete with Yahoo on any level, much less Google. In addition, Yahoo IS still making plenty of profit, just not at the rate that Google is. A lot of you guys are not looking at the actual facts.

All I can see happening is a bigger trainwreck than AOL TW ever was, and AOL TW actually made sense at the time!</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t seen this mentioned much but what exactly is Yahoo gaining from Microsoft other than money that shareholders will cash out immediately when the merger is complete?</p>
<p>People act like Yahoo is already dead, but last I saw, Microsoft can&#8217;t even compete with Yahoo on any level, much less Google. In addition, Yahoo IS still making plenty of profit, just not at the rate that Google is. A lot of you guys are not looking at the actual facts.</p>
<p>All I can see happening is a bigger trainwreck than AOL TW ever was, and AOL TW actually made sense at the time!</p>
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		<title>By: salary Xpert</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-3/#comment-1977207</link>
		<dc:creator>salary Xpert</dc:creator>
		<pubDate>Tue, 05 Feb 2008 22:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977207</guid>
		<description>@93 I want to have a dying company like Yahoo</description>
		<content:encoded><![CDATA[<p>@93 I want to have a dying company like Yahoo</p>
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		<title>By: TheDuhMoment</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1977143</link>
		<dc:creator>TheDuhMoment</dc:creator>
		<pubDate>Tue, 05 Feb 2008 21:36:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1977143</guid>
		<description>Duncan,

You give Yahoo too much credit.  It hasn&#039;t been top tier for a long time (Yahoo Finance aside).</description>
		<content:encoded><![CDATA[<p>Duncan,</p>
<p>You give Yahoo too much credit.  It hasn&#8217;t been top tier for a long time (Yahoo Finance aside).</p>
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		<title>By: Disclosure Needed</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976980</link>
		<dc:creator>Disclosure Needed</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976980</guid>
		<description>I too think TechCrunch should print an investment disclosure with its stories, especially one such as this.  I personally like the idea of a MSFT-YHOO acquisition, but I will benefit from the stock activity.</description>
		<content:encoded><![CDATA[<p>I too think TechCrunch should print an investment disclosure with its stories, especially one such as this.  I personally like the idea of a MSFT-YHOO acquisition, but I will benefit from the stock activity.</p>
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		<title>By: Tony</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976972</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:30:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976972</guid>
		<description>@92: Buying a Mac or installing Linux is not hard. There are plenty of alternatives for every piece of software that Microsoft puts out, and they&#039;re not hard to install (and they will interact with most Microsoft file types). Plus, if you are building a complex web site/web application, migrating from one set of APIs and standards (like Google&#039;s) to another (like Yahoo&#039;s) can be a chore, depending on the circumstances.

Lack of alternatives and difficulty of implementing them is not the issue when it comes to Microsoft, but rather their mentality when it comes to control of market share - which is one reason why people think of them as &#039;evil&#039;.

However, Google to a certain extent very much wants you &#039;locked in&#039; - any company that wants to make money wants you to continue to use their services. The difference is the arena in which Google wants to lock things down. Rather than at an individual PC level, they are looking to &#039;lock in&#039; information flow on the internet. 

Open Social is a perfect example of this. It&#039;s a great idea, but it still is inviting sites and developers to rely on Google for their products to work. Google may not control the information itself, but in these cases they do control the mechanism by which information is accessed. 

Their search engine is another good example of this. It doesn&#039;t change the content of your website - but because of their huge market share, if you don&#039;t meet their criteria to rank high in search results, no one is getting to your content.

Google wants to be the operating system of the internet.
Rather than hardware, OS, and client software (which is Microsoft&#039;s domain) - they are treating the entire internet as their hardware, the massive Google infrastructure and excellent search algorithm as the OS, and web-based services as client software.

Right now, it&#039;s working out great for all of us. But if Google faces no real competition, they could eventually take on a more Microsoft-ish approach to the control they exert (a hyper-&quot;locked in&quot; syndrome to your point) - and that would be bad.</description>
		<content:encoded><![CDATA[<p>@92: Buying a Mac or installing Linux is not hard. There are plenty of alternatives for every piece of software that Microsoft puts out, and they&#8217;re not hard to install (and they will interact with most Microsoft file types). Plus, if you are building a complex web site/web application, migrating from one set of APIs and standards (like Google&#8217;s) to another (like Yahoo&#8217;s) can be a chore, depending on the circumstances.</p>
<p>Lack of alternatives and difficulty of implementing them is not the issue when it comes to Microsoft, but rather their mentality when it comes to control of market share &#8211; which is one reason why people think of them as &#8216;evil&#8217;.</p>
<p>However, Google to a certain extent very much wants you &#8216;locked in&#8217; &#8211; any company that wants to make money wants you to continue to use their services. The difference is the arena in which Google wants to lock things down. Rather than at an individual PC level, they are looking to &#8216;lock in&#8217; information flow on the internet. </p>
<p>Open Social is a perfect example of this. It&#8217;s a great idea, but it still is inviting sites and developers to rely on Google for their products to work. Google may not control the information itself, but in these cases they do control the mechanism by which information is accessed. </p>
<p>Their search engine is another good example of this. It doesn&#8217;t change the content of your website &#8211; but because of their huge market share, if you don&#8217;t meet their criteria to rank high in search results, no one is getting to your content.</p>
<p>Google wants to be the operating system of the internet.<br />
Rather than hardware, OS, and client software (which is Microsoft&#8217;s domain) &#8211; they are treating the entire internet as their hardware, the massive Google infrastructure and excellent search algorithm as the OS, and web-based services as client software.</p>
<p>Right now, it&#8217;s working out great for all of us. But if Google faces no real competition, they could eventually take on a more Microsoft-ish approach to the control they exert (a hyper-&#8221;locked in&#8221; syndrome to your point) &#8211; and that would be bad.</p>
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		<title>By: Joe</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976965</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976965</guid>
		<description>I want to see this thing happen.</description>
		<content:encoded><![CDATA[<p>I want to see this thing happen.</p>
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		<title>By: I am not writing to spam my website</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976946</link>
		<dc:creator>I am not writing to spam my website</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:10:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976946</guid>
		<description>Yahoo is already dying a slow death. So it isn&#039;t a bad thing to sacrifice it for competition.

http://www.i-am-not-writing-to-spam-my-website.com</description>
		<content:encoded><![CDATA[<p>Yahoo is already dying a slow death. So it isn&#8217;t a bad thing to sacrifice it for competition.</p>
<p><a href="http://www.i-am-not-writing-to-spam-my-website.com" rel="nofollow"></a><a href='http://www.i-am-not-writing-to-spam-my-website.com'>http://www.i-am...-my-website.com</a></p>
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		<title>By: Adam Sharp</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976944</link>
		<dc:creator>Adam Sharp</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:10:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976944</guid>
		<description>@ #88 - Kelli, thanks for pointing out that Fake Steve post.  Pretty damn hilarious and on-point.

http://fakesteve.blogspot.com/2008/02/ballmer-im-completely-out-of-ideas.html</description>
		<content:encoded><![CDATA[<p>@ #88 &#8211; Kelli, thanks for pointing out that Fake Steve post.  Pretty damn hilarious and on-point.</p>
<p><a href="http://fakesteve.blogspot.com/2008/02/ballmer-im-completely-out-of-ideas.html" rel="nofollow"></a><a href='http://fakesteve.blogspot.com/2008/02/ballmer-im-completely-out-of-ideas.html'>http://fakestev...t-of-ideas.html</a></p>
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		<title>By: drhowarddrfine</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976941</link>
		<dc:creator>drhowarddrfine</dc:creator>
		<pubDate>Tue, 05 Feb 2008 19:08:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976941</guid>
		<description>83@Tony,

You are talking services you use, not the ability to access those services.  There are other advertising services, maps, and everything else you mention.  You could switch to those rather easily.

If Windows goes away, how easily and quickly could you switch to another OS?  This is a &quot;locked in&quot; syndrome that does not exist with Google.</description>
		<content:encoded><![CDATA[<p><a href="mailto:83@Tony">83@Tony</a>,</p>
<p>You are talking services you use, not the ability to access those services.  There are other advertising services, maps, and everything else you mention.  You could switch to those rather easily.</p>
<p>If Windows goes away, how easily and quickly could you switch to another OS?  This is a &#8220;locked in&#8221; syndrome that does not exist with Google.</p>
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		<title>By: Paul</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976886</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Tue, 05 Feb 2008 18:47:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976886</guid>
		<description>The Redmond army is just marching deeper into Russia</description>
		<content:encoded><![CDATA[<p>The Redmond army is just marching deeper into Russia</p>
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		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/comment-page-2/#comment-1976876</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Tue, 05 Feb 2008 18:43:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/microsofts-acquisition-of-yahoo-not-as-bad-as-some-think/#comment-1976876</guid>
		<description>I welcome the days when I will need to use a cd key to &quot;unlock&quot; docs.microsoft.com!</description>
		<content:encoded><![CDATA[<p>I welcome the days when I will need to use a cd key to &#8220;unlock&#8221; docs.microsoft.com!</p>
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