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	<title>Comments on: IAC&#8217;s Diller Summons Flixster To New York Just To Kill The Deal</title>
	<atom:link href="http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Tue, 10 Nov 2009 12:12:41 -0800</lastBuildDate>
	
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		<title>By: College Sophomore Sells His iPhone App To&#160;Flixster &#124; aboutCREATION</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-2446587</link>
		<dc:creator>College Sophomore Sells His iPhone App To&#160;Flixster &#124; aboutCREATION</dc:creator>
		<pubDate>Tue, 26 Aug 2008 11:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-2446587</guid>
		<description>[...] presumably recovered from the IAC acquisition train wreck that occurred a year ago (IAC reportedly walked away from a nearly closed deal). According to Comscore Flixster now has 6.5 million monthly visitors to [...]</description>
		<content:encoded><![CDATA[<p>[...] presumably recovered from the IAC acquisition train wreck that occurred a year ago (IAC reportedly walked away from a nearly closed deal). According to Comscore Flixster now has 6.5 million monthly visitors to [...]</p>
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		<title>By: College Sophomore Sells His iPhone App To Flixster</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-2446523</link>
		<dc:creator>College Sophomore Sells His iPhone App To Flixster</dc:creator>
		<pubDate>Tue, 26 Aug 2008 09:13:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-2446523</guid>
		<description>[...] presumably recovered from the IAC acquisition train wreck that occurred a year ago (IAC walked away from a nearly closed deal). According to Comscore Flixster now has 6.5 million monthly visitors to [...]</description>
		<content:encoded><![CDATA[<p>[...] presumably recovered from the IAC acquisition train wreck that occurred a year ago (IAC walked away from a nearly closed deal). According to Comscore Flixster now has 6.5 million monthly visitors to [...]</p>
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		<title>By: ray</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-2007362</link>
		<dc:creator>ray</dc:creator>
		<pubDate>Tue, 26 Feb 2008 20:25:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-2007362</guid>
		<description>how  i  can get back on flixtser.com.   i dont what happing    i would to get back on  plz     keep  has been for bidden.  please me  a email on this .</description>
		<content:encoded><![CDATA[<p>how  i  can get back on flixtser.com.   i dont what happing    i would to get back on  plz     keep  has been for bidden.  please me  a email on this .</p>
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		<title>By: ray</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-2004551</link>
		<dc:creator>ray</dc:creator>
		<pubDate>Mon, 25 Feb 2008 01:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-2004551</guid>
		<description>i  have 403   errore  a</description>
		<content:encoded><![CDATA[<p>i  have 403   errore  a</p>
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		<title>By: ray</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-2004548</link>
		<dc:creator>ray</dc:creator>
		<pubDate>Mon, 25 Feb 2008 01:31:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-2004548</guid>
		<description>how can i get back on flixtser.com plz</description>
		<content:encoded><![CDATA[<p>how can i get back on flixtser.com plz</p>
]]></content:encoded>
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		<title>By: Check the Facts</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1976662</link>
		<dc:creator>Check the Facts</dc:creator>
		<pubDate>Tue, 05 Feb 2008 17:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1976662</guid>
		<description>Agreed that web traffic is hard to measure.  But I checked a few different sources, and it appears Flixster traffic/UVs are increasing.

http://siteanalytics.compete.com/flixster.com/?metric=uv

I don&#039;t believe this whole line of thinking that Flixster traffic is dropping.</description>
		<content:encoded><![CDATA[<p>Agreed that web traffic is hard to measure.  But I checked a few different sources, and it appears Flixster traffic/UVs are increasing.</p>
<p><a href="http://siteanalytics.compete.com/flixster.com/?metric=uv" rel="nofollow"></a><a href='http://siteanalytics.compete.com/flixster.com/?metric=uv'>http://siteanal....com/?metric=uv</a></p>
<p>I don&#8217;t believe this whole line of thinking that Flixster traffic is dropping.</p>
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		<title>By: Dyde</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1975153</link>
		<dc:creator>Dyde</dc:creator>
		<pubDate>Tue, 05 Feb 2008 07:43:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1975153</guid>
		<description>Haha, that&#039;s what greed does. Finally a smart move from IAC. 

Flixster should learn from Marc Cuban. If someone is paying you $$ for nothing, take it and run!!</description>
		<content:encoded><![CDATA[<p>Haha, that&#8217;s what greed does. Finally a smart move from IAC. </p>
<p>Flixster should learn from Marc Cuban. If someone is paying you $$ for nothing, take it and run!!</p>
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		<title>By: Check the facts?</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974622</link>
		<dc:creator>Check the facts?</dc:creator>
		<pubDate>Tue, 05 Feb 2008 04:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974622</guid>
		<description>@11 Tracking website traffic on the web is tricky.  I like compete the best which indicates about 90-80% of the traffic that our internal stats show.  Quantcast indicates 300%.  I can see why sites would want to use quantcast.  Google analytics comes pretty close, but I guess you can&#039;t see that one.  Does anyone know of an article that covers each company and their methodology for tracking web metrics?</description>
		<content:encoded><![CDATA[<p>@11 Tracking website traffic on the web is tricky.  I like compete the best which indicates about 90-80% of the traffic that our internal stats show.  Quantcast indicates 300%.  I can see why sites would want to use quantcast.  Google analytics comes pretty close, but I guess you can&#8217;t see that one.  Does anyone know of an article that covers each company and their methodology for tracking web metrics?</p>
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		<title>By: Marcelo Calbucci</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974370</link>
		<dc:creator>Marcelo Calbucci</dc:creator>
		<pubDate>Tue, 05 Feb 2008 02:18:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974370</guid>
		<description>$200M for a 6.8M UUs is not bad, a $30/user. High-priced for sure, but not outside of the range for Web 2.0 companies that have been bought between $15 and $35/UU.

The real problem is how you extract $15-$35 back on a per-user basis over the lifetime of a customer. With a increasing customer base, you&#039;ll dilute the purchase price by new customer (assuming the customer acquisition costs are low). With a stale or declining user base, you do need to get $15-$35 per-user back to break-even.

Most services cannot get that kind of revenue before the customer goes away forever. If you imagine that a customer stays active in a website for 18 months (pretty long for something like Flixster, that is not a &quot;must have&quot;), you need to get at least $0.83 per month per customer. For an Ad-based business, that would mean at least 4 ad clicks (assuming Google Adsense $0.20 RPC) per customer per month! It&#039;s a pretty high bar to set.

Of course, you can offset this with custom advertising (CPM), with affiliate deal or with premium subscription.</description>
		<content:encoded><![CDATA[<p>$200M for a 6.8M UUs is not bad, a $30/user. High-priced for sure, but not outside of the range for Web 2.0 companies that have been bought between $15 and $35/UU.</p>
<p>The real problem is how you extract $15-$35 back on a per-user basis over the lifetime of a customer. With a increasing customer base, you&#8217;ll dilute the purchase price by new customer (assuming the customer acquisition costs are low). With a stale or declining user base, you do need to get $15-$35 per-user back to break-even.</p>
<p>Most services cannot get that kind of revenue before the customer goes away forever. If you imagine that a customer stays active in a website for 18 months (pretty long for something like Flixster, that is not a &#8220;must have&#8221;), you need to get at least $0.83 per month per customer. For an Ad-based business, that would mean at least 4 ad clicks (assuming Google Adsense $0.20 RPC) per customer per month! It&#8217;s a pretty high bar to set.</p>
<p>Of course, you can offset this with custom advertising (CPM), with affiliate deal or with premium subscription.</p>
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		<title>By: Ben</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974361</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Tue, 05 Feb 2008 02:11:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974361</guid>
		<description>even if Quantcast (or Compete, or Alexa, or whoever) is superior all that matters is that the advertising community looks at ComScore and NNR.  If you can&#039;t win there, you can&#039;t win.</description>
		<content:encoded><![CDATA[<p>even if Quantcast (or Compete, or Alexa, or whoever) is superior all that matters is that the advertising community looks at ComScore and NNR.  If you can&#8217;t win there, you can&#8217;t win.</p>
]]></content:encoded>
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		<title>By: Check the Facts</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974315</link>
		<dc:creator>Check the Facts</dc:creator>
		<pubDate>Tue, 05 Feb 2008 01:40:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974315</guid>
		<description>Comscore sucks - that is why sites use quantcast.  Flixster traffic looks pretty strong to me.    They jumped from 5M UVs in November to 24M UVs in 3 months.  

http://www.quantcast.com/flixster.com/traffic</description>
		<content:encoded><![CDATA[<p>Comscore sucks &#8211; that is why sites use quantcast.  Flixster traffic looks pretty strong to me.    They jumped from 5M UVs in November to 24M UVs in 3 months.  </p>
<p><a href="http://www.quantcast.com/flixster.com/traffic" rel="nofollow"></a><a href='http://www.quantcast.com/flixster.com/traffic'>http://www.quan...ter.com/traffic</a></p>
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		<title>By: Peter McDonald</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974289</link>
		<dc:creator>Peter McDonald</dc:creator>
		<pubDate>Tue, 05 Feb 2008 01:25:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974289</guid>
		<description>I don&#039;t know why any one would WANT to buy flixster.com, from a user stand point it&#039;s like some one has ruined imdb or rotten tomatoes with bebo.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know why any one would WANT to buy flixster.com, from a user stand point it&#8217;s like some one has ruined imdb or rotten tomatoes with bebo.</p>
]]></content:encoded>
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		<title>By: Humble Pie</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974251</link>
		<dc:creator>Humble Pie</dc:creator>
		<pubDate>Tue, 05 Feb 2008 01:11:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974251</guid>
		<description>As the old investor&#039;s saying goes -- &quot;Pigs get slaughtered.&quot;

@Goldie, #8 -- Facebook apps aren&#039;t worth much...even the big dogs.  With such low click through and low CPM rates (.12 per 1,000 impressions is considered worth bragging about), the math means that the total value of each App user is worth about $1 AT MOST.</description>
		<content:encoded><![CDATA[<p>As the old investor&#8217;s saying goes &#8212; &#8220;Pigs get slaughtered.&#8221;</p>
<p>@Goldie, #8 &#8212; Facebook apps aren&#8217;t worth much&#8230;even the big dogs.  With such low click through and low CPM rates (.12 per 1,000 impressions is considered worth bragging about), the math means that the total value of each App user is worth about $1 AT MOST.</p>
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		<title>By: Goldie Wilson</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974144</link>
		<dc:creator>Goldie Wilson</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:36:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974144</guid>
		<description>Doesn&#039;t popularity of the movies app on Facebook alone make flixster worth 6 jillion dollars??</description>
		<content:encoded><![CDATA[<p>Doesn&#8217;t popularity of the movies app on Facebook alone make flixster worth 6 jillion dollars??</p>
]]></content:encoded>
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		<title>By: Marizpan from Toledo</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974141</link>
		<dc:creator>Marizpan from Toledo</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:35:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974141</guid>
		<description>@3 nice pagerank. do something original please.</description>
		<content:encoded><![CDATA[<p>@3 nice pagerank. do something original please.</p>
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		<title>By: Jon</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974123</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:26:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974123</guid>
		<description>If somebody offers you a hundred million dollars, you take it... the difference between 100M and 200M is zilch... you can live extremely well for generations to come and make up the difference through various investments (and then some). At the end of the day, it&#039;s the money that is in the bank that counts... not what is &quot;hopefully&quot; requested. Just silly in my opinion.

Jon
http://woodmarvels.com - Create Unique Memories</description>
		<content:encoded><![CDATA[<p>If somebody offers you a hundred million dollars, you take it&#8230; the difference between 100M and 200M is zilch&#8230; you can live extremely well for generations to come and make up the difference through various investments (and then some). At the end of the day, it&#8217;s the money that is in the bank that counts&#8230; not what is &#8220;hopefully&#8221; requested. Just silly in my opinion.</p>
<p>Jon<br />
<a href="http://woodmarvels.com" rel="nofollow"></a><a href='http://woodmarvels.com'>http://woodmarvels.com</a> &#8211; Create Unique Memories</p>
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		<title>By: Jenkins</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974114</link>
		<dc:creator>Jenkins</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974114</guid>
		<description>I&#039;ve seen this movie before --- may want to add these guys to the deadpool. The morale of their employees will be extremely low coming out of this and is very hard to overcome.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen this movie before &#8212; may want to add these guys to the deadpool. The morale of their employees will be extremely low coming out of this and is very hard to overcome.</p>
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		<title>By: Zaid</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974098</link>
		<dc:creator>Zaid</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974098</guid>
		<description>Good call IAC.</description>
		<content:encoded><![CDATA[<p>Good call IAC.</p>
]]></content:encoded>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974094</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:14:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974094</guid>
		<description>Its amazing how sites grow and fall so quickly

How do you rate? Check out www.yupnup.com

www.yupnup.com</description>
		<content:encoded><![CDATA[<p>Its amazing how sites grow and fall so quickly</p>
<p>How do you rate? Check out <a href="http://www.yupnup.com" rel="nofollow"></a><a href='http://www.yupnup.com'>http://www.yupnup.com</a></p>
<p><a href="http://www.yupnup.com" rel="nofollow"></a><a href='http://www.yupnup.com'>http://www.yupnup.com</a></p>
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		<title>By: Mike</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974051</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 04 Feb 2008 23:59:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974051</guid>
		<description>thats just pure evil . maybe they were hoping flixster guys would lower their pricing.


-------
www.xencasino.com</description>
		<content:encoded><![CDATA[<p>thats just pure evil . maybe they were hoping flixster guys would lower their pricing.</p>
<p>&#8212;&#8212;-<br />
<a href="http://www.xencasino.com" rel="nofollow"></a><a href='http://www.xencasino.com'>http://www.xencasino.com</a></p>
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		<title>By: Alaska Miller</title>
		<link>http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/comment-page-1/#comment-1974042</link>
		<dc:creator>Alaska Miller</dc:creator>
		<pubDate>Mon, 04 Feb 2008 23:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/02/04/iacs-diller-summons-flixster-to-new-york-just-to-kill-the-deal/#comment-1974042</guid>
		<description>Maybe they can call up Jeff Bezos and pitch him this idea of listing movies in a big movies database and giving them a rating.</description>
		<content:encoded><![CDATA[<p>Maybe they can call up Jeff Bezos and pitch him this idea of listing movies in a big movies database and giving them a rating.</p>
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