Archive for February 2008
Google Invests In DNA Sequencing Project
35 Comments
by Duncan Riley on February 29, 2008

42.jpgGoogle has financially backed a project from a Harvard University scientist to unlock the secrets of common diseases by decoding the DNA of 100,000 people.

The project will be the largest human genome sequencing project in the world, and may lead to new cures for disease.

According to Bloomberg, the project will begin in the U.S., U.K., China and Sweden this year, initially deciphering the genetic makeup of 1,000 people at a cost of $50 million.

The new investment takes Google further towards its quest to index any and everything on the planet, having invested in genetics testing company 23andme last year, and more recently preparing Google Health for launch.

Technorati To Launch Blogger Advertising Network
62 Comments
by Michael Arrington on February 29, 2008

Through a variety of sources we’ve confirmed that Technorati is making plans for a major shift in its going forward strategy, and is also considering a number of corporate development transactions.

First, they’ve been pitching venture capitalists on another round of financing. That’s not surprising – their last round, $10.5 million, was in June 2006. The company has raised a total of just over $20 million, and given that they have 25 employees, it’s time for another round. But we’ve also heard that they’ve hired Montgomery & Co. to shop the company to buyers, simultaneous to their funding pitches.

What’s more interesting, though is what we’re hearing on the product front. Technorati, under new CEO Richard Jalichandra, recently changed it site to focus more on its core blogging audience.

That change foreshadows the upcoming shift – which places the Technorati site itself as an anchor in a new blog advertising network.

Advertising networks are popular right now – Glam recently raised $85 million after transitioning, seemingly overnight, from a small web property focused on women to selling advertising for a variety of similarly-focused publishers. And John Battelle’s FM Publishing, an advertising network focused on technology blogs, recently hired investment bank Savvian to help them raise money or sell after turning down a $100 million buyout offer.

Technorati will certainly be competing head to head with FM, although sources say they’ll focus on the long tail of the market as well (FM only takes larger sites). The network will be a self-serve exchange for bloggers (and other publishers) as well as advertisers. Ad units will include both display and text ads, and will allow units to be charged on both a CPM and CPC basis. This self-service model looks a lot more like Adbrite than Glam or FM.

Technorati tags, which are very often used to describe blog posts with keywords selected by the author, would also be a natural way for Technorati to target advertising more effectively.

Technorati has also considered other strategies recently, including a blog rollup. But our understanding is that they’ve gone with the ad network idea, and are currently focusing engineers on finalizing the product.

Will the strategy work? As we’ve argued many times, ad networks suffer from fickle customers. Glam offers partners revenue guarantees based on page views (and lost $3.7 million last year on $21 million in revenue). FM has resisted guarantees to date, but lost high profile partner Digg last year to Microsoft. Others, including us, have simply sold advertising directly while continuing to work with FM. With Technorati entering the market, publishers will have yet more choices. That’s good for everyone except the ad networks competing for their business.

Google CTR Down Due To Click Area Changes
50 Comments
by Duncan Riley on February 29, 2008

google3.jpgAfter Google’s stock took a hit based on reports that Google ads are not being clicked on as much as they use to be, comScore is reporting today that the market may have got it wrong

the evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur.

In part this might be right, but what’s being ignored by most is a little decision in November that changed the way Google ads worked:

Google has made a small change to AdSense that may make a big difference in cutting out errant clicks and even your AdSense revenue. They’ve redefined the clickable region for Google AdSense from the entire boxed region, to just the text link.

I’ve been hearing first hand reports since then from publishers who have experienced a big downturn in CTR and Adsense revenue since that change was implemented. Well regarded online marketer Jeremy Schoemaker even recently told me in a podcast that Adsense was dead as a monetization strategy. It’s happening to big sites and small sites. Markus Friend from Plenty of Fish, one of the more famed and bigger free-making money from Adsense sites (January):

The CTR on text ads declined about 60% in the last 2 months with googles changes, Image ads on the other hand stayed the same. If you take a screen shot of a text ad and then run it as an image ad it will get 2 times the click thru rate.

You read that right, image ads with double the CTR of Google ads when showing the exact same thing.

SEO BlackHat gets it right February 27:

4 months later, that little back and forth in the Google Rec Room shaved about $85 Billion (with a B) in market capitalization.

But it wasn’t as stupid an idea as it might seem. You see, Adsense works in a Quasi-market place environment. The market will bid up the cost per click once the adjustment for accidental clicks is readjusted. Right now, marketers should be getting a better value per click as a higher percentage of the clicks are “real” or intentional. That will lead to higher bids per click and ultimately should be close to a break even for GOOGs bottom line.

The short story: the changes to the clickable area in Google ads has resulted in a decline in accidental clicks, resulting in the overall click rate to decline. If Google is seeing a decline in CTR it’s at least in part due to its November decision.

CrunchBoard This Week
by Mark Hendrickson on February 29, 2008

Looking for a job? We’re here to help.

Over 40 positions in technology have been posted to CrunchBoard since we wrote about it last week. Your dream job could be in there somewhere.

Here’s a sample of those posted:

Also, we’re still soliciting candidates for two positions here at TechCrunch:

Employers: we’re extending discounts for bulk listing purchases another month. Please email jobboard@techcrunch.com for additional details.

In other news, I had the distinct opportunity to check out Box.net’s TechCrunch reading room in person, and it is indeed glorious.

Ask May Dump Teoma For Google, Layoff 100 People
21 Comments
by Duncan Riley on February 29, 2008

asklogo.jpgAsk is rumored to be considering switching to Google for search and subsequently downsizing its engineering team.

According to Silicon Alley Insider, Ask may abandon or selling its Teoma search engine in favor of using Google for its search results. Teoma has powered Ask since it was acquired in September 2001. The decision will result in “bad news for Ask Engineers.”

Paid Content puts the downsizing figure at 100 in April, although they note that the final decision on the switch to Google hasn’t been signed off on yet.

The decision to abandon Ask’s in-house search engine comes following a $100 million advertising campaign in 2007 that succeeded in growing Ask’s market share, but not to a significant level in the overall market. Google already provides Ask with its search ads through a recently renegotiated, five-year, $3.5 billion deal.

Microsoft May Buy Email Startup Xobni
48 Comments
by Michael Arrington on February 29, 2008

xobni_logo.pngMicrosoft has been in acquisition discussions with email startup Xobni, we’ve confirmed through multiple sources. The company, which launched at the TechCrunch40 conference last year, currently offers an outlook plugin for Windows users that significantly improves the desktop email experience (particularly search).

Microsoft may have first approached the company months ago and floated an offer of sub $20 million, which was apparently rejected. But the company, which recently hired notable Yahoo’er Jeff Bonforte as CEO, is now back at the table with Microsoft corporate development.

Xobni currently only works with Outlook, although the company has said they will extend to integrate with other email clients, instant messaging applications, and social networks in the future. The current product creates an information profile for each person you interact with, and surfaces historical information that is relevant to what you are working on. Xobni displays contact information, threaded conversations, attachments, related people, email usage statistics, and information from the web. See our post from January with a more detailed overview of the service.

The company was founded in 2006 by Adam Smith and Matt Brezina, with early funding from Y Combinator. Other investors include Khosla Ventures, First Round Capital, Ron Conway and Baseline Ventures, Atomico Investments, Paul Buchheit, Ariel Poler, Saar Gur, and Tom Pinckney.

Xobni has not yet responded to our request for comment.

Update: Zoli Erdos points out that Bill Gates loves Zobni:

TechCrunch UK: The news wrap
21 Comments
by Mike Butcher on February 29, 2008

Courtesy of TechCrunch UK, starting from this week I’ll be giving you a run-down of what’s been happening in the UK, Ireland and – where possible – a little of what’s going on in the rest of the European startup scene. Hopefully you’ll find this useful.

Last.fm, the UK startup CBS bought, said it was getting a lot of traffic from its widgets. On March 14 Ireland finally gets the iPhone about three months after the UK, courtesy of UK-based carrier O2, which has the exclusive contract. Meanwhile Ireland-based voice apps startup VoiceSage closed a €3m round. The UK’s Squa.re launched a so-so video portal, but at least it had great video of Keira Knightley. The etsy-like ShopWindoz launched a strike into the UK from its Berlin base. TwitPlus arrived as another file-sharing service for Twitter users. Hot startup Dopplr continued to add new features. Fav.or.it, the RSS reader with integrated commenting (a story TCUK broke), launched its beta to an invite-only crowd. Mobile outfit 3Bill acquired ProfileHeaven. Behavioural targeting company Phorm launched its service with a bunch of UK ISPs and publishers (this is quite a new field for the UK). The number of German start-ups tripled in 2007. UK startups tried to figure out if we had the equivalent of Bucks of Woodside, and fretted about the price of office space, their exit strategy and VCs leaving early stage. Ireland-based reviews aggregator LouderVoice prepped a new version. Badoo, the international social network, hit 13 million users. Kublax, which syncs bank accounts, utilities, and loyalty schemes, won funding, as did Bragster. Buzzspotr, which mashes Twitter users with Google maps, launched a beta. UK broadcasters leant on startups steaming video of their shows. We reviewed the Pixenate image editor, MyMapTracks, FreewireTV, Tipped and FreeAgentCentral.

Yahoo’s MyBlogLog Adds An Activity Stream Feature
45 Comments
by Michael Arrington on February 29, 2008

MyBlogLog, a blogger social network acquired by Yahoo about a year ago, launched v.2 of their service tonight, with a significant new feature. You can see the MyBlogLog widget in the right sidebar of this site – it shows pictures and names of recent visitors.

The new feature is an activity stream of recent activities by all users on various social networks – blog posts, new photos, bookmarks on Delicious, Facebook updates, Twitter updates, etc. The image shows the new profile page – mine is here, and I’ve added a summary widget below.

If that sounds familiar, it’s because it’s the startup feature du jour. Facebook first popularized the news feed in late 2006. Later others took the idea and opened it up, creating a news feed around activities on a variety of social networks. FriendFeed is the most popular, and recently raised a $5 million round of financing. Plaxo, Soup.io, Iminta, Spokeo, ProfileLinker, MyLifeBrand, Fuser, 30Boxes, Mugshot, Readr and Second Brain all have variations. Party planning site MyPunchbowl recently released its version. And now, Facebook is planning to open up their NewsFeed and allow users to add other services as well.

Yeah, I know. That’s way too many similar services to test out. If you’re a casual observer and just want to try out one service, go with FriendFeed (my account is here). People are flocking there, and starting to use it as a hub to leave comments and other content. If you’re already a Plaxo user, their Pulse product is just as good. Facebook isn’t open enough yet to really be called a competitor.

The new MyBlogLog features are a great addition to the product, but it’s not innovative enough to make a big impact. They do have a large community of loyal bloggers using their service, however (including me), and I’ll certainly keep an eye on the activity streams of the people I follow there.

Confirmed: Live Video On YouTube This Year
78 Comments
by Duncan Riley on February 29, 2008


First rumored in January, YouTube is definitely doing live video, and it’s happening this year.

Sarah Meyers got the scoop (video above), transcript as follows care of NewTeeVee:

Meyers: “When are you guys gonna do live video on YouTube?”

Chen: “2008. We’ll do it this year.

“Live video is just something that we’ve always wanted to do, we’ve never had the resources to do it correctly, but now with Google, we hope to actually do it this year.”

Now for the guessing game: which live video startup will fold first once YouTube dominates the market? YouTube will be last to market, but the same momentum that has seen YouTube dominate video will now be applied to live video. Like video, content creators want to be on the service that gives them the most exposure, no matter how good the alternatives area (after all, YouTube doesn’t offer the best quality video). YouTube already has the user base; live video streamers will flock to YouTube like a moth to a flame.

Blog Network MyKinda To Shut Down Today
41 Comments
by Michael Arrington on February 29, 2008

I just got word from MyKinda founder Lee Wilkins that he plans to shutdown the Eastern European blog network later today.

The network launched just last September and was being bootstrapped. Earlier this week we reported that they were having significant financial difficulties, and had shut down all but two of their sites. Today, those last two will be shuttered as well.

Wilkins says the shutdown is temporary to ensure that money due to writers doesn’t continue to add up. The sites will remain down until, he says, “we redefine a more profitable sustainable business model.” The company had total expenses of about €319,000, with no advertising revenue to offset it. Wilkins capitalized the company with €175,000, leaving €144,000 or so in unpaid debts.

MyKinda joins the DeadPool for now. Hopefully we’ll see them relaunch down the road, and continue to cover tech and other news in Eastern Europe.

Google Inspires Art That Is Completely Rooted
21 Comments
by Duncan Riley on February 28, 2008

rooted.jpgGoogle can be used for many things, the basis for an art exhibition isn’t one area that naturally comes to mind. A new art exhibition in Sydney asks Google who and what is “completely rooted” and displays the results.

“Completely rooted” for those unfamiliar with the phrase is Australian slang for being in an unfortunate position, being tired (as in I’ve been running all day and I’m completely rooted) or may have sexual connotations. The formal meaning may refer to a belief structure (completely rooted in Christian tradition).

The Sydney Morning Herald has the story:

To find inspiration for their works, 12 artists typed the words “completely rooted” into a Google search engine. From page two of the results, each artist selected one site as their sole inspiration.

This year’s phrase came to the gallery’s owner, Lew Palaitis, as he was drinking beer in Hardware’s storage room. “We’d been kicking around a lot of really stupid phrases and I was feeling a bit despondent,” he said. “I only suggested ‘completely rooted’ as a joke but then we realised it would actually be a really catchy tag.”

The inspired art includes the severed head of Tom Cruise and a skywriter writing Jesus in the sky.

I’m not sure whether Google will soon become a common tool for artists seeking inspiration, but it’s certainly a new use for everyone’s favorite search engine. Highlights from the exhibition can be viewed online here.

Amazon Offering User Generated Video Hosting and Monetization
49 Comments
by Duncan Riley on February 28, 2008

Amazon has quietly entered the video hosting and monetization game with Your Video Widget.

Your Video Widget allows any registered Amazon Affiliate to upload a video and then select products that can be displayed as the video progresses (demo above). Video content can be anything from a product review through to a holiday video, but there are some restrictions; users can not include a URL in the video, or feature availability, price, or alternative ordering/shipping information for any product in the video itself, on top of the usual porn and piracy restrictions. Users can pick any products they would like to be displayed, with Amazon suggesting only that they work better if they have some context to the video, and that no two products can appear within 10 seconds of each other.

Like all Amazon Affiliate related advertising, the ads served are paid as a percentage of generated sales, and are not offered on a CPC or CPM basis.

Maximum file size is 100mb, length 10 minutes, and accepted formats are avi, flv, mov, mpg, wmv.

Amazon Video Widgets do not come with a central portal where you are able to view videos YouTube style, so this product wont compete in that space. For those looking at new ways of monetizing their videos, be it either because they are unable to sign up to YouTube’s program, or are not getting good results from YouTube, Amazon Video Widgets provide another path to video monetization.

(via Dave Zatz)

Data is the New Links. Tim Berners-Lee Says Sites That Don’t Give Users Their Data Back Are Boring
41 Comments
by Erick Schonfeld on February 28, 2008

data-portability-logo.pngWho owns your friends (or rather the list of who your friends are and how they are connected to you) has been a big source of debate in the social networking world. Control over that data is what makes social networks like Facebook, MySpace and LinkedIn so potentially valuable. Yet there has also been a movement afoot towards letting people take their friends with them, if you will, to other sites. In an interview with Tim Berners-Lee, the father of the Web takes social networks to task for hoarding data. The interview, conducted by Paul Miller, focuses mostly on the Semantic Web, which to Berners-Lee is all about linked data.

The interview is long and has everything you ever wanted to know (and more) about the Semantic Web (a set of evolving technologies to make the Web more readable by computers). But about 42 minutes into the interview (transcript here), is one of the most interesting parts. Berners-Lee says data on the Web is the new links, and Websites should stop keeping it to themselves:

I think, it is a very grown-up thing to realize that you are not the only social networking site… otherwise it is like a website which doesn’t have any links out. In the Semantic Web similarly, if you don’t have any links out, well, that’s boring.

In fact, a lot of the value of many websites is the links out.

Now if you look at the social networking sites which, if you like, are traditional Web 2.0 social networking sites, they hoard this data. The business model appears to be, “We get the users to give us data and we reuse it to our benefit. We get the extra value.”

So, first of all, are they going to let people use the data? I think, the push now, as we’ve seen during the last year, has been unbearable pressure from users to say, “Look, I have told you who my friends are. You are the third site I’ve told who my friends are. Now, I’m going to a travel site and now I’m going to a photo site and now I’m going to a t-shirt site. Hello? You guys should all know who my friends are.” . . . So, the users are saying, “Give me my data back. That’s my data.”

Of course, social networks are already moving in this direction. Last month, everyone from Google to Facebook pledged to work towards this and similar goals by joining the Data Portability Workgroup. And earlier this month, Google took a more concrete step by announcing that it would adopt certain standards in OpenSocial to give developers access to that coveted social graph (the map of connections between friends). The standards are called Friend-of-a-friend (FOAF) and XHTML Friends Network (XFN). And these are some of the same standards Berners-Lee is talking about.

It is one thing to join an industry workgroup, and another to actually implement some of these standards. More people like Sir Tim need to keep nudging the social networks and sites in general in this direction. Remember: data is the new links. Sites that don’t give it out won’t get any back, and eventually may disappear from view.

GrandCentral Homeless Stunt Worked So Well It’s Time For An Encore
80 Comments
by Michael Arrington on February 28, 2008

Most companies target early adopters with their new products, hoping those users will tell all of their friends all about it. But not GrandCentral, the company Google acquired for $50 million in July 2007. They’ve gone after the homeless demographic. Twice.

Two years ago they offered to give homeless people free access to their (already free) service. It worked so well (4,000 signups) that yesterday they announced it all over again.

This time Mayor Newsom threw in a bunch of sound bites about how this will “empower” the homeless, improve their morale, etc. (last time they were only able to get Newsom’s deputy chief of staff to comment).

To be clear, I think it’s great that Google is trying to help out the homeless. But what I really applaud is the marketing audacity it takes to announce that you are making an already free service free for the homeless. And then do it again two years later. And to do it even though homeless people already have access to free voicemail through at least one nonprofit organization.

I wonder if Google can pull off the same stunt in the future for new products. Free cloud storage for the homeless, anyone?

Update: Good comment by Scott Rafer below with a different viewpoint:

Please check with local experts when they are available. It’s all about SF politics, and the gimmick is Mayor Newsom’s not Google’s. I’m generally a supporter of this mayor, but his terrible Care-not-Cash program ripped prepaid mobile phones out of the hands of many working homeless — the people who have the best shot to get themselves out of trouble. They are often doing day work for employers who know the phone numbers at the homeless shelters and will not call them or accept calls from them.

GrandCentral and similar services provide the Mayor with some air cover and are at least a mediocre replacement for prepaid phones in this use case.

Update 2: GrandCentral cofounder Craig Walker responds in the comments.

CrunchGear This Week
4 Comments
by John Biggs on February 28, 2008

scaledusenethow.jpg

It was the week of the MacBook Pro at CrunchGear, what with Apple’s new Penryn-based laptops hitting stores and being touched and benchmarked all over. There’s even a contest! In the European Island department, the BBC had a crack at Android and Ireland’s 02 got the iPhone. We explained how to download perfectly legal things via the mythical Usenet, and a French guy made a video of the last 30 years of Apple products. We found that Rockstar may be abandoning the 360, possibly because of all those hardware issues. Sprint’s “unlimited plan” was dissected and compared to its buddy Helio’s, though a new study showed that your proteins are at risk if you use a cellphone, regardless of carrier. Be safe out there!

Heading to CEBIT next week? Drop us a line and we’ll lift some steins and around beautiful Bremen Niedersachsen district.

The Knot Gets A Bump
15 Comments
by Erick Schonfeld on February 28, 2008

the-bump-logo.pngYou know the media world has been turned upside down when Websites start buying magazines. Today, the Knot, which operates the wedding site of the same name, acquired The Bump, a group of local magazines and maternity guides in 11 cities. Terms were not disclosed.

In an effort to reduce the natural churn of its audience (who needs to check a wedding site after the big day is over?), the Knot created other bookend lifestyle sites—TheNest for newlyweds, and TheNestBaby for new parents. So what does a Website need magazines for? The Bump is distributed in OB/GYN offices and could help channel readers to TheNestBaby. The Knot can also use it to sell combined print/Web advertising packages.

It’s got to do something to drive traffic. TheNestBaby barely registers on comScore, with only 171,000 unique visitors in the U.S. in January, compared to the TheKnot’s 1.8 million (which itself shot up in January after a few months of decline). Maybe print isn’t dead after all. I wonder if we are going to see more Web-buy-print deals, especially in niche media.

theknot-nest-chart.png

Microsoft: The EU’s ATM Machine
269 Comments
by Michael Arrington on February 28, 2008

The European Union just bought every one of their citizens a cup of coffee. Or at least, they’re giving them the equivalent. Their most recent fine against Micrsoft – a whopping $1.35 billion, will go directly into the EU’s budget. It works out to about $2.75 for every EU citizen.

Some notable publications are blinking, at, among other things, the size of the fine (a record), the possible lack of legal justification and the potential costs of doing business in Europe. The NYTimes said “The commission’s willingness to enforce vigorously its interpretation of what constitutes unfair competition potentially raises the costs of running a successful business in Europe for many American companies. It might pose problems for companies like Apple, Intel and Qualcomm, whose market dominance in online music downloads, computer chips and mobile phone technology is also being scrutinized by the European Commission.” The UK’s Guardian went further, saying “But some legal experts questioned the EU’s move. Denis Waelbroeck, competition partner at the lawyers Ashurst in Brussels, said: “While such a fine will no doubt do wonders for the commission’s image as a tough regulator, some might consider it unfair, not least since the commission refused to tell Microsoft what would be a ‘reasonable’ amount to charge for patent licences despite being asked several times.”"

This isn’t a crushing blow to Microsoft by any means. It’s equal to about two weeks of operating profit. And they have a long history of paying fines for antitrust abuses – $750 million to AOL/Time-Warner in 2003, $1.1 billion to California in 2003, $536 million to Novell in 2004, $1.6 billion to Sun in 2004, $775 million to IBM in 2005, $776 million to Real Networks in 2005. Etc.

But EU fines against Microsoft over the years now total €1.68 billion. And they are far from done – last month the EU opened two new cases against Microsoft, on behalf of a group of European software companies. This is despite the fact that Microsoft is routinely raked over the coals by U.S. regulators for the same issues the Europeans bring up.

The last time the EU visited the Microsoft ATM machine, a few congresspeople sent them a letter telling them to back off, that it was their job to police U.S. companies against antitrust abuses. That letter pretty much went nowhere.

EU’s chief Microsoft-taxer, errr, antitrust chief, Neelie Kroes, seems determined to make a name for herself by filling the EUs coffers. But perhaps it’s time for Europe to stop looking for the Microsoft handouts, and start promoting actual capitalism within their borders. Google, Apple and Mozilla, among others (including Germany’s SAP), seem perfectly able to compete against Microsoft without crying for help every time users decline to use their products.

Those who can, do. Those who can’t apparently live in Brussels and engage in a legalized shakedown of Microsoft every couple of years.

Watch out, Google. You’re next.

Yay! TechCrunch Sponsors. We Love ‘em
by Michael Arrington on February 28, 2008

We highly recommend that you click on every one of these links and buy whatever excellent service they are providing (yeah, they pay us to say that):

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Here’s a list of upcoming conferences hosted by TechCrunch sponsors:

O’Reilly Graphing Social Patterns, March 3-4, San Diego

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Thanks again to our wonderful sponsors who keep the lights on at TechCrunch. We now offer multiple sponsorship packages, including participation on CrunchBase, CrunchGear and MobileCrunch as well as TechCrunch UK and TechCrunch France. Learn more here or contact us.

ABC Kicks Off Made-For-Web Video Strategy with “Squeegees.” Maybe It Should Stick To Regular TV.
33 Comments
by Erick Schonfeld on February 28, 2008

squeegees-screen.png

Sometimes you’ve got to wonder what goes through the minds of TV executives. Today, the Disney-ABC Television Group decided to launch its Web video studio, Stage 9 Digital Media, with the debut of “Squeegees” on both YouTube and ABC.com.

Lame doesn’t begin to describe this three-and-half-minute comedy about the hijinks of a window-washing crew. The acting is horrible and the jokes fall flat—drunk, naked window washer (don’t ask) scares kids in a day care class as he dangles outside their window. It is something that ABC, one hopes, would never put on television. So why subject Web audiences to something like this? In another clueless move, ABC has turned off the embedding feature in the YouTube player. I guess it doesn’t want people spreading the show around.

I wouldn’t be so harsh on ABC, except that in the press release announcing the launch of Stage 9 and “Squeegees” there is this quote from Barry Jossen, the “Acadamy Award-winning short-form producer” who is now the general manager of Stage 9:

While the new media space is loaded with UGC, we feel the audience is missing the quality experience found in other forms of exhibition, and we are answering their need. This creative frontier gives us the opportunity to develop new franchises, discover and develop talent and, most importantly, expand the standard of excellence set by our parent company in creating superior episodic programming with great stories and production values.

Superior episodic programming? Please. ABC/Stage 9 has 20 more Web shows in the works, and maybe it will get it right with one of them. But with “Squeegees” it is not putting its best foot forward, and it is certainly not expanding the “standard of excellence.” I’ll take original Web shows like Rocketboom, WallStrip, or Pop17 any day over something half-produced. What ABC fails to understand is that when it comes to Web video, authenticity trumps production values.

There is nothing wrong with going the “quality experience” route, but you can’t go half way. Because it is ABC, people will expect more from any show associated with Stage 9 than from someone filming in their house. If it is going to try to teach the Web how video is really made, then it should have picked a different opening act.

More Vaporware From Google Health. Just Launch It Already.
51 Comments
by Erick Schonfeld on February 28, 2008

google-health-logo.pngGoogle’s Marissa Mayer put out another teaser today about its long-anticipated, much-delayed Google Health service. The post on the Official Google Blog offers some screen shots (below) and lays out what consumers can expect. But other than a pilot announced last week with the Cleveland Clinic, there is no mention on when Google Health will actually launch. Meanwhile, Microsoft launched its own rival HealthVault way back in October.

Like HealthVault, Google Health will allow you to download your health records from doctors and hospitals, and create your own medical profile. Also like HealthVault, it will let you search for doctors and provide online tools to manage your health. When you log in to Google Health, you will see your health profile, complete with information about your medical conditions, medications, allergies, procedures, test results, drug interactions, and medical contacts. Security and portability of medical records are key areas of focus for the Google engineers building Google Health.

The real battle, though, is which one can become the de facto platform for third-party health apps. HealthVault is already signing up industry partners. Google has its own approach. It is not quite OpenSocial for healthcare, but that is the general idea. The problem is that most healthcare applications are not Web applications. They work on the legacy technology you find at most hospitals and doctor’s offices. Google is working hard to help port those apps to the Web. Mayer explains:

Right now, this means you’ll be able to automatically import information such as your doctors’ records, your prescription history, and your test results into Google Health in order to easily access and and control your data. Later, this platform strategy will mean that you will be able to interact with services and tools easily, and will be able to do things like schedule appointments, refill prescriptions, and start using new wellness tools.

Healthcare is still a largely untapped market on the Web. Whoever can crack it first will open up a huge new market. (For both Google and Microsoft, the opportunity here is health-related search and the very valuable targeted ads that go with that—although Google CEO Eric Schmidt reportedly says there will be no ads in Google Health. Not sure how he’s going to make money then). But enough teasers already. It is time to launch this thing for real. Funny that Google is the one with the vaporware in this case, and not Microsoft for a change.

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