Comments on: How Much Is a Facebook Ad Worth? Lookery “Guarantees” (Drum Roll) 12.5-Cent CPMs.

By: مركز تحميل

مركز تحميل — Thu, 10 Sep 2009 02:38:46 +0000

I also had an issue setting everything up and I’m not sure on the profitability of the site. I’m going to explore it more in-depth and analyze the ROI.

By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | The IT Chronicle

Sun, 23 Aug 2009 00:01:13 +0000

[...] of making money off ads on social networks. Lookery ran a promotion for advertisers, offering a guarantee of 12.5 cents per thousand ad impressions (CPMs) in January of 2008. Lookery also made a bold play [...]

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By: Advertising And User-Targeting Network Lookery Heads To The Deadpool

Advertising And User-Targeting Network Lookery Heads To The Deadpool — Sat, 22 Aug 2009 00:44:39 +0000

By: Marketing Samurai

Marketing Samurai — Wed, 18 Mar 2009 04:50:49 +0000

I also had an issue setting everything up and I’m not sure on the profitability of the site. I’m going to explore it more in-depth and analyze the ROI.

By: Snowy Sunday Social Dating Musings, Statistics

Snowy Sunday Social Dating Musings, Statistics — Sat, 17 Jan 2009 01:44:50 +0000

[...] How Much is a Facebook ad worth (Jan 2008). [...]

By: Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business

Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business — Fri, 07 Nov 2008 11:49:00 +0000

[...] Last we’ve written about Lookery, was that they were lowering guarantees for application developers to 7.5 cents per thousand ad impressions (CPMs). At the beginning of this year, that guarantee was 12.5 cents / CPM. [...]

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By: Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs. by Imagebee.net Blog

Wed, 23 Jul 2008 00:06:25 +0000

[...] that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in [...]

By: Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs. : EYJE.NET BLOG OF GREAT POSTS

Tue, 22 Jul 2008 22:08:46 +0000

[...] that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in [...]

By: Are Facebook Ads Going to Zero? Lookery Lowers Its Gaurantee to 7.5-Cent CPMs.

Are Facebook Ads Going to Zero? Lookery Lowers Its Gaurantee to 7.5-Cent CPMs. — Tue, 22 Jul 2008 17:14:52 +0000

[...] that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in [...]

By: Lookery makes a bold play for European social ads market

Lookery makes a bold play for European social ads market — Thu, 03 Apr 2008 15:01:25 +0000

[...] offering a guaranteed ad rate, and recently went to 12.5 cents for every thousand impressions in a promotion through April. Today CEO Scott Rafer announced to European web startups and developers attending [...]

By: » update Market news II» Blog Archive » nugg.ad blog

» update Market news II» Blog Archive » nugg.ad blog — Mon, 17 Mar 2008 09:34:21 +0000

[...] much is a Facebook ad worth? 12.5c [...]

By: Reed Hundt Invests in Facebook Ad-Platform Lookery

Reed Hundt Invests in Facebook Ad-Platform Lookery — Sun, 24 Feb 2008 11:27:33 +0000

[...] RockYou, and SocialMedia. Maybe even fifth, if you include iLike. But who is counting? Lookery is going for volume and hoping to make a couple cents on each [...]

By: James Harrison

James Harrison — Mon, 04 Feb 2008 17:07:55 +0000

Very resourceful. Thanks for the links!

Bookmarked it… and stumbled it.

By: Scott Rafer

Scott Rafer — Sun, 03 Feb 2008 18:41:47 +0000

So far, the program is working. We’ve done more than 33M impressions in the last 35 hours. That’s more than half way to our initial goal. We reached that rate within 48 hours of the original TC post about our Guarantee.

By: Scott Rafer

Scott Rafer — Fri, 01 Feb 2008 21:08:30 +0000

Hi Isaac,

We can look into making the “Fake Facebook” ads a TOS violation for our advertisers. Would that be appropriate?

By your numbers,
1. Fewer than 2% of our ads are App install ads. It was 0% until January. We’re a traditional marketing network. Lumping us in with socialmedia isn’t accurate, no matter how much we love them.
2. Correct, but we’ll have to agree to disagree. No one needs another ad sales team. We’re working our way up to serving a half billion ads per employee per month by this time next year and will have low-touch inside sales and ecommerce only. It’s a different way to get profitable.
3. If we weren’t writing a bunch of fun web services in the background to add value to the overall social network world, you’d be completely right. However, we are coding away and we believe we can use our upcoming services to secure an ongoing, high-volume, low cost-per-unit, place in this ecology.

“What most folks tell you” isn’t how innovation happens.