Comments on: Loomia Powers Social Recommendations for WSJ, CNET, and NBC by Leveraging Facebook http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/ Startup and Technology News Tue, 10 Nov 2009 13:31:30 -0800 hourly 1 By: Xavierv http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1977083 Xavierv Tue, 05 Feb 2008 20:58:54 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1977083 Know a little more about Loomia and Seen This: <a href="http://hyveupguestroom.blogspot.com/2008/02/david-marks-co-founder-cto-loomia.html" rel="nofollow">Video Interview With David Marks of Loomia</a> Know a little more about Loomia and Seen This:
Video Interview With David Marks of Loomia

]]> By: Xavierv http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1977079 Xavierv Tue, 05 Feb 2008 20:56:47 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1977079 <a>Video Interview with David Marks</a> Video Interview with David Marks

]]> By: Jimbo http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952924 Jimbo Thu, 31 Jan 2008 04:09:50 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952924 Replace facebook with LinkedIn and you'll have a winning formula, particularly with the WSJ initiative. Replace facebook with LinkedIn and you’ll have a winning formula, particularly with the WSJ initiative.

]]> By: kamal http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952817 kamal Thu, 31 Jan 2008 02:26:47 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952817 I'd say that this is one of the few actually useful apps on facebook. Nice job. I’d say that this is one of the few actually useful apps on facebook. Nice job.

]]> By: AccuraCast Search Daily News http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952686 AccuraCast Search Daily News Thu, 31 Jan 2008 00:35:00 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952686 <strong>Facebook Apps Can Now Be Hosted Outside Facebook...</strong> In what is clearly a very smart move, Facebook has leapt ahead of its competitors by announcing a new JavaScript client library that will allow Facebook apps to run on all websites. Application providers can now create applications that will run within... Facebook Apps Can Now Be Hosted Outside Facebook…

In what is clearly a very smart move, Facebook has leapt ahead of its competitors by announcing a new JavaScript client library that will allow Facebook apps to run on all websites. Application providers can now create applications that will run within…

]]> By: Xavierv http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952673 Xavierv Thu, 31 Jan 2008 00:28:22 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952673 It was indeed a nice set of partners! It was indeed a nice set of partners!

]]> By: David Marks http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952359 David Marks Wed, 30 Jan 2008 21:45:49 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952359 Hi, I'm one of the developers of SeenThis at Loomia and I'm happy to answer your questions: @allen: (Good questions) > how many Facebook'rs have enough friends to make this valuable? You can get "Group" and "Network" level recommendations very quickly, even if your friends aren't using the app yet. For friend-level use, you *do* need 1-2 friends to be using the app to get the most value (the more the better). > how many Facebook'rs have enough friends who also read the WSJ site to make this (useful) The question is a good one -- the app wouldn't work as well as a single-site. There are now a bunch of sites representing different demographics using SeenThis , which is one of the key elements of making this work. To echo Mark H's comment, Facebook demographics are indeed shifting to include a much wider audience today than even 12 months ago. > it's opt-in, who will bother installing it? & I wonder if you “install” it on wsj, does it roll over to cnet, etc? Yes, it does. Once you've installed the app, it keeps working across sites so the effort involved is minimal. You can then use the settings page to control use on individual sites if you like. (@jon) > Does anyone knows if loomia is using the JavaScript Client Library for FB api for this? We are not yet using the JS client library for the FB API, but are taking a look at it now. Thanks again for your questions... Cheers, -D Hi, I’m one of the developers of SeenThis at Loomia and I’m happy to answer your questions:

@allen: (Good questions)
> how many Facebook’rs have enough friends to make this valuable?

You can get “Group” and “Network” level recommendations very quickly, even if your friends aren’t using the app yet. For friend-level use, you *do* need 1-2 friends to be using the app to get the most value (the more the better).

> how many Facebook’rs have enough friends who also read the WSJ site to make this (useful)

The question is a good one — the app wouldn’t work as well as a single-site. There are now a bunch of sites representing different demographics using SeenThis , which is one of the key elements of making this work.

To echo Mark H’s comment, Facebook demographics are indeed shifting to include a much wider audience today than even 12 months ago.

> it’s opt-in, who will bother installing it? & I wonder if you “install” it on wsj, does it roll over to cnet, etc?

Yes, it does. Once you’ve installed the app, it keeps working across sites so the effort involved is minimal. You can then use the settings page to control use on individual sites if you like.

(@jon)
> Does anyone knows if loomia is using the JavaScript Client Library for FB api for this?

We are not yet using the JS client library for the FB API, but are taking a look at it now.

Thanks again for your questions…

Cheers,

-D

]]> By: Wayne Mulligan http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1952000 Wayne Mulligan Wed, 30 Jan 2008 20:02:42 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1952000 @randy - Facebook's traffic trend tells a different story. I think this is probably one of the best uses of the social graph since the online social network itself. Not this specific implementation but the fact that social confirmation is being used to feature pieces of content while maintaining a level of anonymity . If I knew people "closest to me" (without knowing specifically who they were) all liked a particular article or song, I'd give it a read/listen. I could care less how many people "dugg" a particular article - it's WHO those people are that matter to me. This takes the Beacon concept and executes it just right. The fact that it's behind the WSJ pay-wall has me a bit perturbed but I'm hoping Rupert comes to his sense and lets WSJ's content go free. But that's another story... In any case, we're finally heading in the right direction with respect to utilizing the social graph while maintaining a level of privacy. Well done! @randy – Facebook’s traffic trend tells a different story.

I think this is probably one of the best uses of the social graph since the online social network itself. Not this specific implementation but the fact that social confirmation is being used to feature pieces of content while maintaining a level of anonymity .

If I knew people “closest to me” (without knowing specifically who they were) all liked a particular article or song, I’d give it a read/listen. I could care less how many people “dugg” a particular article – it’s WHO those people are that matter to me. This takes the Beacon concept and executes it just right.

The fact that it’s behind the WSJ pay-wall has me a bit perturbed but I’m hoping Rupert comes to his sense and lets WSJ’s content go free. But that’s another story…

In any case, we’re finally heading in the right direction with respect to utilizing the social graph while maintaining a level of privacy.

Well done!

]]> By: jon http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951875 jon Wed, 30 Jan 2008 19:18:23 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951875 Does anyone knows if loomia is using the JavaScript Client Library for FB api for this? Does anyone knows if loomia is using the JavaScript Client Library for FB api for this?

]]> By: dumbfounder http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951865 dumbfounder Wed, 30 Jan 2008 19:10:33 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951865 randy, you are old. just because facebook numbers are inflated doesn't mean they aren't huge. randy, you are old. just because facebook numbers are inflated doesn’t mean they aren’t huge.

]]> By: Mark Hendrickson http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951771 Mark Hendrickson Wed, 30 Jan 2008 18:28:09 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951771 @allen - Yep, that was my impression. @allen – Yep, that was my impression.

]]> By: randy http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951768 randy Wed, 30 Jan 2008 18:27:05 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951768 Facebook usage is a passing fad, evident by its really high turnover. That is, nearly everybody registers at Facebook at some point, but many of these accounts are eventually completely abandoned or placed on eternal hold. Facebook advocates exploit this turnover to wow spectators by confusing 'number of users' with 'number of registrations', which of course measure completely different things. Loomia has a good concept but should implement it a different way, without using Facebook. Facebook usage is a passing fad, evident by its really high turnover. That is, nearly everybody registers at Facebook at some point, but many of these accounts are eventually completely abandoned or placed on eternal hold. Facebook advocates exploit this turnover to wow spectators by confusing ‘number of users’ with ‘number of registrations’, which of course measure completely different things.

Loomia has a good concept but should implement it a different way, without using Facebook.

]]> By: allen stern http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951759 allen stern Wed, 30 Jan 2008 18:22:05 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951759 good points Mark - I wonder if you "install" it on wsj, does it roll over to cnet, etc? good points Mark – I wonder if you “install” it on wsj, does it roll over to cnet, etc?

]]> By: Mark Hendrickson http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951733 Mark Hendrickson Wed, 30 Jan 2008 18:15:52 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951733 @allen - I think the "Connect to your Facebook button" displayed next to news articles could be the best thing going for them in terms of driving user adoption. Like many Facebook apps, SeenThis will only work if at least several of each user's friends have installed it, so a prominent button advertising the service outside of the FB app directory could do the trick. I think it does benefit from the fact that you can "set it and forget it" -- once you install SeenThis, you don't ever have to think about it again, and there's the chance you'll derive benefit when perusing WSJs in the future. As for whether the WSJ (or CNET or NBC) appeal to Facebook users, I wouldn't doubt it appeals to many of them given how the demographics are shifting. And hey, even college students like the WSJ. @allen – I think the “Connect to your Facebook button” displayed next to news articles could be the best thing going for them in terms of driving user adoption. Like many Facebook apps, SeenThis will only work if at least several of each user’s friends have installed it, so a prominent button advertising the service outside of the FB app directory could do the trick. I think it does benefit from the fact that you can “set it and forget it” — once you install SeenThis, you don’t ever have to think about it again, and there’s the chance you’ll derive benefit when perusing WSJs in the future. As for whether the WSJ (or CNET or NBC) appeal to Facebook users, I wouldn’t doubt it appeals to many of them given how the demographics are shifting. And hey, even college students like the WSJ.

]]> By: allen stern http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/comment-page-1/#comment-1951720 allen stern Wed, 30 Jan 2008 18:09:03 +0000 http://www.techcrunch.com/2008/01/30/loomia-powers-social-recommendations-for-wsj-cnet-and-nbc-by-leveraging-facebook/#comment-1951720 here's my take on the topic: http://www.centernetworks.com/wsj-widgets-with-facebook there are just too many reasons why this won't work that well. here’s my take on the topic:
http://www.cent...s-with-facebook

there are just too many reasons why this won’t work that well.

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