#22 – The iStorez technology is designed to leverage the segmentation of email marketing. We are working with retailers to deliver different storefronts based on demographics and behavior. So the service will present different storefronts to different visitors. One way to simply segment visitors is by identifying which of the built-in shopper profiles they choose. We can also segment further by analyzing the stores that a consumer adds to their shopper profile.

#23 – Thanks eCopt, for your detailed coverage of the iStorez service.

Great write-up on iStorez Personalized Shopping. I had the chance to get together with their CEO, Anand, to discuss their recent launch, figured your readers may be interested too.

Check it out our QandA interview here…

http://www.ecommerceoptimizati.....-shopping/

“The crux is e-mail marketing works. The reports show that consumers do respond to the shopping newsletters but email is the wrong medium.”

huh? email marketing apart from the medium of email is just..uh…content on a webpage. the medium is what makes it work. they push their content to you, instead of waiting for you to show up on their website. if these guys don’t even understand that, i see a bleak future for them.

an offline-parallel would be “direct mail marketing works, but the medium is wrong - instead of mailing people flyers, we should collect them all into a box and let them rummage through it in a mall parking lot…you know, when they’re in the mood to check out the deals.” it’s pretty obvious that won’t work, either. the whole f*cking point is to introduce you to crap that you weren’t going to buy! otherwise they wouldn’t need to advertise!

but good job getting written up on techcrunch, that counts for something i guess.

New startup aggregating all SPAM emails and send one really good SPAM

Do you guys think I will get funding for this great idea ?

When marketing email messages hit my inbox, it is usually at a time when I am in no mood to look at them (e.g., in the morning at work).

Now I can just come here and quickly see the offers of interest to me *when* I am in a state of mind to shop.

Do coupons or marketing offer codes sent through e-mail work when used from an Istorez message?

I think the fact that they’ve now added buyer profiles is key since if they start to catalog ALL retail emails it would make it pretty difficult to find what you want.

I can see users creating mini-malls within the site that caters to specific interests and users joining those malls during their free time to see the latest “buzz” or offer from the marketers that they are interested in.

I use http://www.spamex.com and I get up to 500 email addresses at any one time for $10/year. If I find the company getting annoying or else sold my address, I just delete the email address.

It would be great if a service like this was integrated into Outlook.

made nothing

this iz lame

#1, #3, #7 – Re. copyright issues
Retailers already send out product feeds and affiliate feeds so third parties can promote their site. We use the email marketing feeds and take great care to preserve the branding and the merchandising message. We do have relationships with a lot of the retailers.

#4 – Re. Price comparison sites
What iStorez brings is a “mall like” shopping experience where you browse and discover stores and products. Price comparison works great for technology and feature based products. What does shopping for “valentines” mean? Try some of these searches – valentine’s, spring fashions, coupons on iStorez and then on price comparison sites to see the difference.

#7 – Re. Logistics
No gnomes in the back room here. There is a “learning engine” that automatically processes incoming email, recognizes and catalogs legitimate marketing email (you can imagine the spam volume), indexes the contents and creates the visual storefronts. We also support stores sending us special feeds and there is an interface where a store can upload and post a storefront.

I’m not affiliated with iStorez but am in the email marketing space. Are you saying that retail newsletters are spam or are you referring specifically to a campaign that iStorez sent out?

Being in the email space it is very frustrating to see legitimate wanted advertising email being lumped together as “spam”. Unlike postal ‘junk mail’ if you call it, the vast majority of marketers only email you when you requested it. Sure there are overzealous or irresponsible marketers, but it is frustrating to listen to people who don’t subscribe to email advertisment (for one reason or another) to blatantly call all these emails spam.

“iStorez is brought to you by a seasoned team at Kriyari” -

Well, as a channel marketing analyst, I can tell you that your seasoned team has steered you wrong by suggesting that you promote by spam.

http://www.adpera.com/

It doesn’t appear to me that Jagannathan’s addition to this universe is a valuable addition.

I mean that Apple goes wild on companies and or people that use their art out of context.
http://gizmodo.com/gadgets/lap.....171394.php