Live video streaming service BlogTV has signed a deal with the AOL owned ICQ that will see BlogTV promoted to ICQ users.
The initial stage of the deal will see BlogTV promoted to ICQ users through the ICQ website, and in return ICQ will become the preferred instant messaging platform on BlogTV. The second stage will see ICQ users being able to use their ICQ login details to access and use BlogTV, with any revenue generated from ICQ users using BlogTV to be split between the two companies.
The first market the deal will be rolled out to is Russia, which has 8 million active ICQ users. BlogTV will operate a Russian language site customized for local market conditions.
Last week, BlogTV celebrated its 100,000th user and has so far shown 50 million viewing minutes since it launched.
The arms race to become the dominant leader in the live streaming market continues. Ustream.tv beat competitors to become the exclusive internet streaming provider for the Republican National Convention yesterday, and others including Mogulus (the official streaming partner of the Crunchies) and Justin.tv have continued to explore every opportunity for maximum exposure. Blog.TV’s move into country specific sites in conjunction with ICQ is a positive step for the service, and I’d expect to see similar deals and country specific sites from the other major players as the year progresses.
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Let’s hope that it works out. Sounds good.
Great.
Surely cross promotion of products can help realisations and monitisation in Dot Coms.
Wooooow, it looks pretty coooooool!!
Are there really 8m adult webmasters in Russia?
People still use ICQ?
Maximum exposure is going to be an integral part of the major UGC sites plans. along with exposure they will benefit from increased quality of content that accompanies increased search and popularity rankings.
http://www.NowHound.com will be launching shortly. A search engine where you can find live UGC, sports, music and news from around the globe. Sort through what’s currently on, what’s popular right now, what’s coming on next and what others are going to watch.
“What’s on Now, What’s on Next”
ICQ actually need such strategic deal to revamp.
we will waiting for this project.. although, we will return to use ICQ?
Huh, who’s using ICQ?
ICQ is weak, a deal with AIM or even gAIM (penguin) would have been better
ICQ, ah, how I’ve missed you! Anything that promotes increased uptake of ICQ sounds good to me.
Sort through what’s currently on, what’s popular right now, what’s coming on next and what others are going to watch.
ICQ finally makes a headline? What happened to this chat juggernaut not too long ago? Talk about not adjusting to the times. Ouch.
Sounds like a good deal.