Comments on: Visible Measures Raises $13.5 Million B Round; Releases Software To Track Video Engagement http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/ Startup and Technology News Tue, 07 Oct 2008 00:53:20 +0000 http://wordpress.org/?v=2.5.1 By: Carlos http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2008753 Carlos Wed, 27 Feb 2008 20:06:45 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2008753 So, at the end of the day, does anyone really knows how this operates? Is this a spyware-like solution that gets installed in someones computer (i.e user will allow for their behavior to be tracked)? Or if not, and if this is happening at the host, how does the company can see when a user views the video on a partnering site (i.e youtube)? So, at the end of the day, does anyone really knows how this operates? Is this a spyware-like solution that gets installed in someones computer (i.e user will allow for their behavior to be tracked)? Or if not, and if this is happening at the host, how does the company can see when a user views the video on a partnering site (i.e youtube)?

]]> By: Jasper K. http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945908 Jasper K. Mon, 28 Jan 2008 18:47:32 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945908 This article sounds a little vague, but if they can measure what people do with video, and they've got that much funding, it seems pretty interesting. Doesn't seem like quantcast though. This article sounds a little vague, but if they can measure what people do with video, and they’ve got that much funding, it seems pretty interesting. Doesn’t seem like quantcast though.

]]> By: J. Hertzon http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945809 J. Hertzon Mon, 28 Jan 2008 17:28:44 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945809 Micfo sounds under-informed, and JF sounds like a corporate shill. I side with JF though, no matter. Advertisers and ad agencies are going nuts trying to measure what is really important. Today, that is measured in views or click-throughs. Advances like these track what is really important - did the user watch the whole thing? If all they did was press Play, and then switch pages, perhaps the advertiser is getting the short end of the stick, or maybe they should learn how to make more interesting ads! Micfo sounds under-informed, and JF sounds like a corporate shill. I side with JF though, no matter. Advertisers and ad agencies are going nuts trying to measure what is really important. Today, that is measured in views or click-throughs. Advances like these track what is really important - did the user watch the whole thing? If all they did was press Play, and then switch pages, perhaps the advertiser is getting the short end of the stick, or maybe they should learn how to make more interesting ads!

]]> By: FaceySpacey Web Development http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945729 FaceySpacey Web Development Mon, 28 Jan 2008 16:13:49 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945729 These containers that companies can make for analytics (e.g. Clearspring's container you load .swfs into) seem to be a very successful business model. Offer some tools for free, but ultimately control the container .swf! My Clearspring killer, OrganicIncentive.com, does the same thing. Feel Free to check it out. James from FaceySpacey.com, Your One Stop Social Media Shop These containers that companies can make for analytics (e.g. Clearspring’s container you load .swfs into) seem to be a very successful business model. Offer some tools for free, but ultimately control the container .swf!

My Clearspring killer, OrganicIncentive.com, does the same thing. Feel Free to check it out.

James
from
FaceySpacey.com, Your One Stop Social Media Shop

]]> By: corwin155 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945695 corwin155 Mon, 28 Jan 2008 15:49:27 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945695 just a fancy way of tracking your ever click just a fancy way of tracking your ever click

]]> By: JF http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945600 JF Mon, 28 Jan 2008 14:07:15 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945600 Micfo, Who else does this for video? I think this technology could fundementally change the economics of online tv. What was once hype can now be measured, maybe not to a fine degree like adwords, but certainly better than existing CPM's. In any case its a huge market, they have a unique value prop, and a stellar logo, nothing but big things for them going forward. Micfo,

Who else does this for video? I think this technology could fundementally change the economics of online tv. What was once hype can now be measured, maybe not to a fine degree like adwords, but certainly better than existing CPM’s. In any case its a huge market, they have a unique value prop, and a stellar logo, nothing but big things for them going forward.

]]> By: micfo.com http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945522 micfo.com Mon, 28 Jan 2008 12:47:38 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945522 I don't see any unique features there. I don’t see any unique features there.

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