Comments on: Visible Measures Raises $13.5 Million B Round; Releases Software To Track Video Engagement http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/ Startup and Technology News Thu, 26 Nov 2009 11:52:41 -0800 hourly 1 By: QuantVC » Blog Archive » visible measures – series c http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2993671 QuantVC » Blog Archive » visible measures – series c Sat, 19 Sep 2009 16:32:34 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2993671 [...] capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. QVC will pass on this round, congrats to a follow on [...] [...] capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. QVC will pass on this round, congrats to a follow on [...]

]]> By: The Far Edge » Blog Archive » Visible Measures Raises $10 Million Series C Funding To Track Online Videos http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2674299 The Far Edge » Blog Archive » Visible Measures Raises $10 Million Series C Funding To Track Online Videos Sat, 28 Mar 2009 00:00:18 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2674299 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | netdesk http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2671518 Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | netdesk Thu, 26 Mar 2009 16:58:45 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2671518 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Geek News and Musings http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2670978 Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Geek News and Musings Thu, 26 Mar 2009 10:42:53 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2670978 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Webtrendblog.com http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2670881 Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Webtrendblog.com Thu, 26 Mar 2009 08:54:53 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2670881 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Reviews Manual http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2670872 Visible Measures Raises $10 Million Series C Funding To Track Viral Videos | Reviews Manual Thu, 26 Mar 2009 08:43:51 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2670872 [...] Viral recording chase and activity concern Visible Measures has winking a $10 meg program C ammo of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, transfer the amount top the consort has upraised since start to $29 million. The terminal instance it upraised money was in January, 2008. [...] [...] Viral recording chase and activity concern Visible Measures has winking a $10 meg program C ammo of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, transfer the amount top the consort has upraised since start to $29 million. The terminal instance it upraised money was in January, 2008. [...]

]]> By: Visible Measures raises $10M « Raja Jasti’s Blog - Renaissance Thinking http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2670763 Visible Measures raises $10M « Raja Jasti’s Blog - Renaissance Thinking Thu, 26 Mar 2009 07:03:14 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2670763 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Visible Measures Raises $10 Million Series C Funding To Track Viral Videos http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2670680 Visible Measures Raises $10 Million Series C Funding To Track Viral Videos Thu, 26 Mar 2009 05:27:52 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2670680 [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...] [...] Viral video tracking and measurement firm Visible Measures has closed a $10 million series C round of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, bringing the total capital the company has raised since launch to $29 million. The last time it raised money was in January, 2008. [...]

]]> By: Carlos http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-2008753 Carlos Wed, 27 Feb 2008 20:06:45 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-2008753 So, at the end of the day, does anyone really knows how this operates? Is this a spyware-like solution that gets installed in someones computer (i.e user will allow for their behavior to be tracked)? Or if not, and if this is happening at the host, how does the company can see when a user views the video on a partnering site (i.e youtube)? So, at the end of the day, does anyone really knows how this operates? Is this a spyware-like solution that gets installed in someones computer (i.e user will allow for their behavior to be tracked)? Or if not, and if this is happening at the host, how does the company can see when a user views the video on a partnering site (i.e youtube)?

]]> By: Jasper K. http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945908 Jasper K. Mon, 28 Jan 2008 18:47:32 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945908 This article sounds a little vague, but if they can measure what people do with video, and they've got that much funding, it seems pretty interesting. Doesn't seem like quantcast though. This article sounds a little vague, but if they can measure what people do with video, and they’ve got that much funding, it seems pretty interesting. Doesn’t seem like quantcast though.

]]> By: J. Hertzon http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945809 J. Hertzon Mon, 28 Jan 2008 17:28:44 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945809 Micfo sounds under-informed, and JF sounds like a corporate shill. I side with JF though, no matter. Advertisers and ad agencies are going nuts trying to measure what is really important. Today, that is measured in views or click-throughs. Advances like these track what is really important - did the user watch the whole thing? If all they did was press Play, and then switch pages, perhaps the advertiser is getting the short end of the stick, or maybe they should learn how to make more interesting ads! Micfo sounds under-informed, and JF sounds like a corporate shill. I side with JF though, no matter. Advertisers and ad agencies are going nuts trying to measure what is really important. Today, that is measured in views or click-throughs. Advances like these track what is really important – did the user watch the whole thing? If all they did was press Play, and then switch pages, perhaps the advertiser is getting the short end of the stick, or maybe they should learn how to make more interesting ads!

]]> By: FaceySpacey Web Development http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945729 FaceySpacey Web Development Mon, 28 Jan 2008 16:13:49 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945729 These containers that companies can make for analytics (e.g. Clearspring's container you load .swfs into) seem to be a very successful business model. Offer some tools for free, but ultimately control the container .swf! My Clearspring killer, OrganicIncentive.com, does the same thing. Feel Free to check it out. James from FaceySpacey.com, Your One Stop Social Media Shop These containers that companies can make for analytics (e.g. Clearspring’s container you load .swfs into) seem to be a very successful business model. Offer some tools for free, but ultimately control the container .swf!

My Clearspring killer, OrganicIncentive.com, does the same thing. Feel Free to check it out.

James
from
FaceySpacey.com, Your One Stop Social Media Shop

]]> By: corwin155 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945695 corwin155 Mon, 28 Jan 2008 15:49:27 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945695 just a fancy way of tracking your ever click just a fancy way of tracking your ever click

]]> By: JF http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945600 JF Mon, 28 Jan 2008 14:07:15 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945600 Micfo, Who else does this for video? I think this technology could fundementally change the economics of online tv. What was once hype can now be measured, maybe not to a fine degree like adwords, but certainly better than existing CPM's. In any case its a huge market, they have a unique value prop, and a stellar logo, nothing but big things for them going forward. Micfo,

Who else does this for video? I think this technology could fundementally change the economics of online tv. What was once hype can now be measured, maybe not to a fine degree like adwords, but certainly better than existing CPM’s. In any case its a huge market, they have a unique value prop, and a stellar logo, nothing but big things for them going forward.

]]> By: micfo.com http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/comment-page-1/#comment-1945522 micfo.com Mon, 28 Jan 2008 12:47:38 +0000 http://www.techcrunch.com/2008/01/28/visible-measures-raises-135-million-b-round-releases-software-to-track-video-engagement/#comment-1945522 I don't see any unique features there. I don’t see any unique features there.

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