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January 28, 2008

Diggnation to Be Shown on Virgin America Flights

Erick Schonfeld

40 comments »

Proving that it truly is the airline of bloggers and the technorati, Virgin America (the airline with an electrical socket and Ethernet port at every seat) will be offering episodes of Diggnation and other Web shows produced by Revision3, including Tekzilla, The Totally Rad Show, Web Drifter, XLR8R TV, and The Digg Reel. Diggnation stars Digg (and Revision3) founder Kevin Rose and Alex Albrecht, and is popular among the Digg crowd. (The GigaOm Show, which is also produced by Revision3, will not be included.)

The Revision3 shows will be viewable on Virgin America’s seat-back entertainment system throughout the cabin on flights to New York, San Francisco, Los Angeles, Washington D.C., Las Vegas, San Diego and Seattle. This is a big coup for Web-based video, and Revision3 in particular. The Revision3 shows will sit right alongside options for in-flight movies and satellite TV, exposing its brand of videos to a captive audience. And why not? On a six-hour flight, people will watch anything. This could help Revision3 win more fans, and expand its Web-based audience, which already watch 4.2 million videos a month. The shows will run with the original ads.

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This entry was posted on Monday, January 28th, 2008 at 9:42 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Trackbacks/Pings (Trackback URL)

  1. YouMakeMedia » Revision3 shows available on Virgin Amercia flights

    January 28th, 2008 at 10:39 am

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  4. TechCrunch Japanese アーカイブ » ヴァージンアメリカの機内放送にネットの人気番組「Diggnation」が登場

    January 28th, 2008 at 6:00 pm


  5. January 29th, 2008 at 1:08 am

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    January 30th, 2008 at 1:44 am

Comments

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  1. josh

    January 28th, 2008 at 9:45 am

    hmm…coincidence that ‘virgin’ and ‘digg’ in the same sentence?

  2. Olivier

    January 28th, 2008 at 10:00 am

    Guess you can’t beat “free” content, right? I would rather eat eat a hair risotto than watch Kevin and Alex sip bears in their basement.

  3. Olivier

    January 28th, 2008 at 10:00 am

    Sip beers that is. :-)

  4. John

    January 28th, 2008 at 10:02 am

    Neat, now all they need to do is ban passengers from using those beast laptops that pull 120w+ from the seat and blow the power for the entire flight.

  5. aep528

    January 28th, 2008 at 10:03 am

    Dude, at least spell the company’s name correctly. There’s no excuse when it’s right there clearly in their logo. And “bloggers” wonder why they have a hard time being taken seriously.

  6. Jer

    January 28th, 2008 at 10:05 am

    Yeh those shows suck, but I guess its better than nothing, although I’d rather just have internet access.

  7. Joshua Walters

    January 28th, 2008 at 10:35 am

    Thats actually pretty sweet!

    Revision3 has some awsome shows, and is expanding beyond content just targeted to “techies”.

    Virgin America has been a big supporter for Revision3, so it seems that it was only a matter of time before this happened.

    I think its a great win for Revision3, and I wish them the best of luck.

    BTW Totally Rad Show and Diggnation are AMAZING.

  8. allen stern

    January 28th, 2008 at 10:39 am

    “And why not? On a six-hour flight, people will watch anything.” — so Erick you think that highly of the Digg video content?

    Maybe some of the other shows will work, but the average VA customer will never watch diggnation. I am not sure why Om’s show isn’t included but that might have been the best fit for the crowd.

    It is a good distribution deal as the audience is captive.

  9. Christian Cabuay

    January 28th, 2008 at 10:40 am

    I wonder if they will clean up the shows?

  10. ross

    January 28th, 2008 at 10:43 am

    They have to learn how to write first :P

    see this pleasee
    http://www.spymac.com/details/?2330673

  11. Jared Atchison

    January 28th, 2008 at 11:03 am

    As a big Rev3 fan, this is a big step in the right Direction.

    Congrats to Jim, Kevin, and all the folks at Rev3.

  12. Josh Buckley

    January 28th, 2008 at 11:17 am

    Awesome! i’m a big rev3 fan. Congratulations to the guys at revision 3.

  13. Ronald Lewis

    January 28th, 2008 at 11:50 am

    Hmmm. I’m still waiting to hear back from Virgin after submitting my NDA over a year ago. It’s getting old working with corporate establishments which leave you hanging dry.

  14. dale

    January 28th, 2008 at 12:04 pm

    It is an okay show, but I would have to agree with #6 Jer!

  15. Jessica Mah

    January 28th, 2008 at 12:05 pm

    Yay Diggnation on my Virgin America flights!

  16. Ryan Mickle

    January 28th, 2008 at 12:10 pm

    Digg is so good at getting publicity… I watched BoingBoing TV on Virgin America this weekend, on my flights to and from Las Vegas. They are actually the first videos shown under Premium Content on Virgin’s RED in-flight system, above The Office, the Simpsons, etc.

    Definitely glad to see Digg Nation added to their list of free content, so that Virgin can continue to enrich its catalog of stuff to watch in-flight.

  17. Google Jet

    January 28th, 2008 at 12:14 pm

    need funny story about Google Jet.

  18. littlshadow

    January 28th, 2008 at 12:14 pm

    Yeah, yeah… diggnation sucks ba11s! I’m soooo hardcore!

  19. Abhi

    January 28th, 2008 at 1:01 pm

    Its too bad

  20. Alaska Miller

    January 28th, 2008 at 1:03 pm

    boingboing tv is already on virgin america but on my multiple flights i’ve never seen anyone interested in watching shows unless flying out of SF. those hip kids flying out of LA would be caught dead looking at quirky stuff like diggnation

  21. raskin

    January 28th, 2008 at 1:40 pm

    Diggnation and Rev3 shows are so 2007 …

  22. jackmayhofferr

    January 28th, 2008 at 2:00 pm

    @13 ronald

    Why would VA want to waste good band with with anything you are “lifecasting”. Unless of curse it tis the episode in the movie theater where you showed the world what self righteous prick you are by berating the manager.

    I would rather stare at a blank screen .

  23. Techcrunch is extremely funny

    January 28th, 2008 at 2:02 pm

    I can’t wait Mike coming home…. I’m laughing Google Jet story soo hard and had little tears in my right eye.

  24. Brig Graff

    January 28th, 2008 at 2:22 pm

    I’ve gotta try a ride on VA. I will expose my ignorance here, but they really have an ethernet port for every seat? And you’re allowed to go online while in flight?? Very cool…

  25. Jared

    January 28th, 2008 at 4:06 pm

    No, I don’t think they have ethernet ports, but rather they have power outlets for each seat.

  26. Ryan Mickle

    January 28th, 2008 at 5:18 pm

    @Jared:

    Those ethernet plugs are there:
    http://vadifference.virginamerica.com/

    Without internet connection access, I’m not quite sure what good they are, however.

  27. Ryan

    January 28th, 2008 at 5:58 pm

    This is great news for Rev3. Kind of makes me wonder what demographic Virgin America is chasing by offering what essentially is “web geek” content.

  28. Xavierv

    January 28th, 2008 at 7:56 pm

    Good move from Revision3 who make money out of product placement:
    Revision3 to place their products on Virgin flights

  29. steve wang

    January 28th, 2008 at 9:52 pm

    Virgin is really getting huge, richard branson started his first company when he as 15 , and VIRGIN when he was 18, his biography, http://www.opentopix.com/topic.....ted-virgin

  30. Emit

    January 28th, 2008 at 10:03 pm

    Cool!

  31. Amy Wilsch

    January 28th, 2008 at 11:34 pm

    yay, good to see Jim L back on TV (not print)

  32. Clara

    January 29th, 2008 at 5:26 am

    Thats actually pretty sweet!

    Revision3 has some awesome shows, and is expanding beyond content just targeted to “techies”.
    http://www.spymac.com/details/?2331523

  33. Jason Unger

    January 29th, 2008 at 6:07 am

    Great move for the Rev3 folks. Now if only Virgin America flew to a few more places …

  34. Sunny Gault

    February 5th, 2008 at 4:59 pm

    I think this is a great move and forward thinking by Revision3. I’d like to see more internet programming available on flights… where there’s a captive audience.

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