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	<title>Comments on: Delver Comes Out Of Stealth With a New Twist on Social Search</title>
	<atom:link href="http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 19:56:30 -0800</lastBuildDate>
	
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		<title>By: Francis Davey</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2611098</link>
		<dc:creator>Francis Davey</dc:creator>
		<pubDate>Fri, 30 Jan 2009 10:56:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2611098</guid>
		<description>Its an appalling idea. I just stumbled across a profile meant for me using google updates. Its full of out of date and incorrect (in the sense it was never true) information about me - none of which is currently indexed by google for instance. That&#039;s just going to annoy people and (in the UK) has data protection difficulties.

Sure, deliver up what you find about me, but if you munge it all together its bound to become inaccurate and without sourcing unverifiable.

Hope it crashes and burns.</description>
		<content:encoded><![CDATA[<p>Its an appalling idea. I just stumbled across a profile meant for me using google updates. Its full of out of date and incorrect (in the sense it was never true) information about me &#8211; none of which is currently indexed by google for instance. That&#8217;s just going to annoy people and (in the UK) has data protection difficulties.</p>
<p>Sure, deliver up what you find about me, but if you munge it all together its bound to become inaccurate and without sourcing unverifiable.</p>
<p>Hope it crashes and burns.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social Search Engine Delver On Death Watch</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2602385</link>
		<dc:creator>Social Search Engine Delver On Death Watch</dc:creator>
		<pubDate>Thu, 22 Jan 2009 13:32:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2602385</guid>
		<description>[...] came out of stealth mode only a year ago with an interesting approach to search that aimed to uncover and make accessible [...]</description>
		<content:encoded><![CDATA[<p>[...] came out of stealth mode only a year ago with an interesting approach to search that aimed to uncover and make accessible [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Israel Makes Strong TC50 Showing &#171; Tech N&#8217; Marketing</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2465966</link>
		<dc:creator>Israel Makes Strong TC50 Showing &#171; Tech N&#8217; Marketing</dc:creator>
		<pubDate>Thu, 11 Sep 2008 20:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2465966</guid>
		<description>[...] has developed a search engine designed to uncover knowledge and information that exists in users’ social graphs. Delver is [...]</description>
		<content:encoded><![CDATA[<p>[...] has developed a search engine designed to uncover knowledge and information that exists in users’ social graphs. Delver is [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Global Geek News #6 &#124; Global Geek News</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2441423</link>
		<dc:creator>Global Geek News #6 &#124; Global Geek News</dc:creator>
		<pubDate>Tue, 19 Aug 2008 21:53:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2441423</guid>
		<description>[...] Delver comes out of stealth with a new twist on social search [...]</description>
		<content:encoded><![CDATA[<p>[...] Delver comes out of stealth with a new twist on social search [...]</p>
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		<title>By: Delver’s Social Graph Search Engine Now Open to All &#124; Roi Carthy :: Product Launch Consultant</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2409908</link>
		<dc:creator>Delver’s Social Graph Search Engine Now Open to All &#124; Roi Carthy :: Product Launch Consultant</dc:creator>
		<pubDate>Wed, 16 Jul 2008 05:39:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2409908</guid>
		<description>[...] which came out of stealth back in January is announcing today that its social graph search engine is open to the public. [...]</description>
		<content:encoded><![CDATA[<p>[...] which came out of stealth back in January is announcing today that its social graph search engine is open to the public. [...]</p>
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		<title>By: Delver&#8217;s Social Graph Search Engine Now Open to All</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-2409294</link>
		<dc:creator>Delver&#8217;s Social Graph Search Engine Now Open to All</dc:creator>
		<pubDate>Tue, 15 Jul 2008 16:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-2409294</guid>
		<description>[...] which came out of stealth back in January is announcing today that its social graph search engine is open to the public. [...]</description>
		<content:encoded><![CDATA[<p>[...] which came out of stealth back in January is announcing today that its social graph search engine is open to the public. [...]</p>
]]></content:encoded>
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		<title>By: Market Validation</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1958262</link>
		<dc:creator>Market Validation</dc:creator>
		<pubDate>Fri, 01 Feb 2008 17:05:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1958262</guid>
		<description>Google’s Marissa Mayer - Social search is the future @
http://venturebeat.com/2008/01/31/googles-marissa-mayer-social-search-is-the-future/</description>
		<content:encoded><![CDATA[<p>Google’s Marissa Mayer &#8211; Social search is the future @<br />
<a href="http://venturebeat.com/2008/01/31/googles-marissa-mayer-social-search-is-the-future/" rel="nofollow"></a><a href='http://venturebeat.com/2008/01/31/googles-marissa-mayer-social-search-is-the-future/'>http://ventureb...-is-the-future/</a></p>
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		<title>By: Complex Rhetoric</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1954511</link>
		<dc:creator>Complex Rhetoric</dc:creator>
		<pubDate>Thu, 31 Jan 2008 15:49:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1954511</guid>
		<description>&lt;strong&gt;Delver: Social search...&lt;/strong&gt;

It will be interesting to see how this idea works out. Based on the description above it sounds something like search on Facebook, which defaults to the users network and friends (and which I find incredibly annoying). Based on my experience with Fac.....</description>
		<content:encoded><![CDATA[<p><strong>Delver: Social search&#8230;</strong></p>
<p>It will be interesting to see how this idea works out. Based on the description above it sounds something like search on Facebook, which defaults to the users network and friends (and which I find incredibly annoying). Based on my experience with Fac&#8230;..</p>
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		<title>By: sean percival</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1953260</link>
		<dc:creator>sean percival</dc:creator>
		<pubDate>Thu, 31 Jan 2008 08:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1953260</guid>
		<description>Looks interesting, started a page for them here:

http://www.mahalo.com/Delver</description>
		<content:encoded><![CDATA[<p>Looks interesting, started a page for them here:</p>
<p><a href="http://www.mahalo.com/Delver" rel="nofollow"></a><a href='http://www.mahalo.com/Delver'>http://www.mahalo.com/Delver</a></p>
]]></content:encoded>
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		<title>By: Pascal Van Hecke</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1951845</link>
		<dc:creator>Pascal Van Hecke</dc:creator>
		<pubDate>Wed, 30 Jan 2008 19:03:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1951845</guid>
		<description>Lijit (lijit.com) has been doing the same thing since about a year.
(which doesn&#039;t mean that there shouldn&#039;t be more competitors in the same space, the more, the merrier of course :-) )</description>
		<content:encoded><![CDATA[<p>Lijit (lijit.com) has been doing the same thing since about a year.<br />
(which doesn&#8217;t mean that there shouldn&#8217;t be more competitors in the same space, the more, the merrier of course <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  )</p>
]]></content:encoded>
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		<title>By: Tom</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1950298</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Wed, 30 Jan 2008 09:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1950298</guid>
		<description>I&#039;ve already saw something similar so they are NOT the first:

http://web2berlin.crowdvine.com/profiles/6397</description>
		<content:encoded><![CDATA[<p>I&#8217;ve already saw something similar so they are NOT the first:</p>
<p><a href="http://web2berlin.crowdvine.com/profiles/6397" rel="nofollow"></a><a href='http://web2berlin.crowdvine.com/profiles/6397'>http://web2berl...m/profiles/6397</a></p>
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		<title>By: Confused</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1949001</link>
		<dc:creator>Confused</dc:creator>
		<pubDate>Tue, 29 Jan 2008 21:10:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1949001</guid>
		<description>This seems like the same idea warmed over....Does anyone know if these guys have taken any venture capital or outside funding?

BTW...does anyone know of any good web sites that detail or summarize technology capital investments?</description>
		<content:encoded><![CDATA[<p>This seems like the same idea warmed over&#8230;.Does anyone know if these guys have taken any venture capital or outside funding?</p>
<p>BTW&#8230;does anyone know of any good web sites that detail or summarize technology capital investments?</p>
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		<title>By: Rick Wolff</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1948910</link>
		<dc:creator>Rick Wolff</dc:creator>
		<pubDate>Tue, 29 Jan 2008 20:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1948910</guid>
		<description>Oh, good. Another Web geegaw that assumes we already have friends.</description>
		<content:encoded><![CDATA[<p>Oh, good. Another Web geegaw that assumes we already have friends.</p>
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		<title>By: sauravh</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1947018</link>
		<dc:creator>sauravh</dc:creator>
		<pubDate>Tue, 29 Jan 2008 12:33:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1947018</guid>
		<description>cool idea</description>
		<content:encoded><![CDATA[<p>cool idea</p>
]]></content:encoded>
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		<title>By: Delver Poised to Become a Lifestreaming Search Engine &#124; Lifestream Blog</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946608</link>
		<dc:creator>Delver Poised to Become a Lifestreaming Search Engine &#124; Lifestream Blog</dc:creator>
		<pubDate>Tue, 29 Jan 2008 04:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946608</guid>
		<description>[...] I read about Delver over at TechCrunch. At first glance it appears a bit like services from Spock or Wink that allow you to claim your [...]</description>
		<content:encoded><![CDATA[<p>[...] I read about Delver over at TechCrunch. At first glance it appears a bit like services from Spock or Wink that allow you to claim your [...]</p>
]]></content:encoded>
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		<title>By: Kin Lane</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946521</link>
		<dc:creator>Kin Lane</dc:creator>
		<pubDate>Tue, 29 Jan 2008 03:07:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946521</guid>
		<description>Will small business follow suit?  Be ahead of the curve in comparison to Enterprise?</description>
		<content:encoded><![CDATA[<p>Will small business follow suit?  Be ahead of the curve in comparison to Enterprise?</p>
]]></content:encoded>
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		<title>By: raskin</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946517</link>
		<dc:creator>raskin</dc:creator>
		<pubDate>Tue, 29 Jan 2008 02:59:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946517</guid>
		<description>So wait...they stole cozi.com&#039;s logo? Why is that not addressed in the article or something? That&#039;s messed up!</description>
		<content:encoded><![CDATA[<p>So wait&#8230;they stole cozi.com&#8217;s logo? Why is that not addressed in the article or something? That&#8217;s messed up!</p>
]]></content:encoded>
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		<title>By: TechCrunch Japanese アーカイブ &#187; 検索する人の友だちを見て全然違う検索結果を出すエンジン「Delver」</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946440</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; 検索する人の友だちを見て全然違う検索結果を出すエンジン「Delver」</dc:creator>
		<pubDate>Tue, 29 Jan 2008 01:30:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946440</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
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		<title>By: Delver: Next Google or Useless Gadget? &#171;</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946338</link>
		<dc:creator>Delver: Next Google or Useless Gadget? &#171;</dc:creator>
		<pubDate>Tue, 29 Jan 2008 00:08:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946338</guid>
		<description>[...] No Comments  Basically, Delver is a search engine based on the members of your social networks. TechCrunch: &#8220;Search for “New York,” and the results that will pop up will be blog posts from people [...]</description>
		<content:encoded><![CDATA[<p>[...] No Comments  Basically, Delver is a search engine based on the members of your social networks. TechCrunch: &#8220;Search for “New York,” and the results that will pop up will be blog posts from people [...]</p>
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		<title>By: salary Xpert</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946299</link>
		<dc:creator>salary Xpert</dc:creator>
		<pubDate>Mon, 28 Jan 2008 23:30:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946299</guid>
		<description>this idea seems to be new, we will see ...</description>
		<content:encoded><![CDATA[<p>this idea seems to be new, we will see &#8230;</p>
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		<title>By: Jeff</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946137</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Mon, 28 Jan 2008 21:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946137</guid>
		<description>so many social tools, how many do we need

www.yupnup.com</description>
		<content:encoded><![CDATA[<p>so many social tools, how many do we need</p>
<p><a href="http://www.yupnup.com" rel="nofollow"></a><a href='http://www.yupnup.com'>http://www.yupnup.com</a></p>
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		<title>By: Lisa Brewster</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946080</link>
		<dc:creator>Lisa Brewster</dc:creator>
		<pubDate>Mon, 28 Jan 2008 21:28:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946080</guid>
		<description>This is going to be a fabulous way to increase traffic and tighten up the network connections on small to medium blogs that have trouble outranking the greasy SEO types on traditional search engines.  This service will facilitate more emails like &quot;Hi, I&#039;m a friend of so-and-so and was really impressed with your thoughts on #topic.  Let&#039;s find each other at the next Lunch 2.0 to exchange ideas!&quot;</description>
		<content:encoded><![CDATA[<p>This is going to be a fabulous way to increase traffic and tighten up the network connections on small to medium blogs that have trouble outranking the greasy SEO types on traditional search engines.  This service will facilitate more emails like &#8220;Hi, I&#8217;m a friend of so-and-so and was really impressed with your thoughts on #topic.  Let&#8217;s find each other at the next Lunch 2.0 to exchange ideas!&#8221;</p>
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		<title>By: Pat</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1946041</link>
		<dc:creator>Pat</dc:creator>
		<pubDate>Mon, 28 Jan 2008 20:44:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1946041</guid>
		<description>Sounds like an interesting idea. I would be concerned with my search results changing over time or as my social sphere evolved. If I was trying to re-find something I had seen before it sounds like this search engine might not be the best. If I used it in conjunction with a www.webmynd.com type product that might solve this problem.</description>
		<content:encoded><![CDATA[<p>Sounds like an interesting idea. I would be concerned with my search results changing over time or as my social sphere evolved. If I was trying to re-find something I had seen before it sounds like this search engine might not be the best. If I used it in conjunction with a <a href="http://www.webmynd.com" rel="nofollow"></a><a href='http://www.webmynd.com'>http://www.webmynd.com</a> type product that might solve this problem.</p>
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		<title>By: Jim</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1945989</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Mon, 28 Jan 2008 19:50:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1945989</guid>
		<description>It sounds like delver is actually the first subjective search engine. Interesting idea. I can think about several things that I would not like to search there (Porn), But, actually it can be very helpful for finding stuff like skills, hobbies, ideas, opinions and stuff.
Cool.</description>
		<content:encoded><![CDATA[<p>It sounds like delver is actually the first subjective search engine. Interesting idea. I can think about several things that I would not like to search there (Porn), But, actually it can be very helpful for finding stuff like skills, hobbies, ideas, opinions and stuff.<br />
Cool.</p>
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		<title>By: Tac Leung (Eurekster)</title>
		<link>http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/comment-page-1/#comment-1945965</link>
		<dc:creator>Tac Leung (Eurekster)</dc:creator>
		<pubDate>Mon, 28 Jan 2008 19:32:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/28/delver-comes-out-of-stealth-with-a-new-twist-on-social-search/#comment-1945965</guid>
		<description>Back in 2003, Eurekster partnered with Friendster to power their web search. We created a unique search engine for each user, and the results were influenced by the activity of your 1st degree friends, and to a lesser degree by your 2nd and 3rd degree network. Not dissimilar to Delver.

We found that statistically, your friends rarely search for exactly the same terms as you do - which is why we added the 2nd and 3rd degree network influence: to increase the chances that you would see the effect of your network. However, we found that this didn&#039;t exactly make the results more relevant to your search because we weren&#039;t taking into account the context of the search. (&quot;Bass&quot; - was that for music or fishing?) 

At that point, we refined our focus on groups within Friendster to provide context. (i.e. a search engine for the &#039;music&#039; interest group.) We found the behavior of these &#039;communities of interest&#039; were more consistent and easier to harness than &#039;communities of relationships&#039;.  We also found that in this context, users didn&#039;t need to be logged in to provide and derive value.

Eventually, we created a product around this concept that we called &#039;swicki&#039; - which allows anyone to create a custom vertical search engine that can be placed on any site or blog and learns from the activity of that community.

I&#039;m looking forward to trying Delver to see if they have managed to make friend-of-a-friend based social reranking work at producing more relevant results. Good luck.</description>
		<content:encoded><![CDATA[<p>Back in 2003, Eurekster partnered with Friendster to power their web search. We created a unique search engine for each user, and the results were influenced by the activity of your 1st degree friends, and to a lesser degree by your 2nd and 3rd degree network. Not dissimilar to Delver.</p>
<p>We found that statistically, your friends rarely search for exactly the same terms as you do &#8211; which is why we added the 2nd and 3rd degree network influence: to increase the chances that you would see the effect of your network. However, we found that this didn&#8217;t exactly make the results more relevant to your search because we weren&#8217;t taking into account the context of the search. (&#8221;Bass&#8221; &#8211; was that for music or fishing?) </p>
<p>At that point, we refined our focus on groups within Friendster to provide context. (i.e. a search engine for the &#8216;music&#8217; interest group.) We found the behavior of these &#8216;communities of interest&#8217; were more consistent and easier to harness than &#8216;communities of relationships&#8217;.  We also found that in this context, users didn&#8217;t need to be logged in to provide and derive value.</p>
<p>Eventually, we created a product around this concept that we called &#8217;swicki&#8217; &#8211; which allows anyone to create a custom vertical search engine that can be placed on any site or blog and learns from the activity of that community.</p>
<p>I&#8217;m looking forward to trying Delver to see if they have managed to make friend-of-a-friend based social reranking work at producing more relevant results. Good luck.</p>
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