Comments on: Break.com Launches Ad Network For Dudes http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/ Startup and Technology News Tue, 10 Nov 2009 13:02:58 -0800 hourly 1 By: DDD http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-2811766 DDD Fri, 19 Jun 2009 22:35:10 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-2811766 Some of these internet companies are getting huge and are taking over the scene. How does a site like http://worldextremefighter.com compete against a Cage Potato? Some of these internet companies are getting huge and are taking over the scene. How does a site like http://worldextremefighter.com compete against a Cage Potato?

]]> By: Calling All Dudes: Break.com Wants Your Fratastic Videos | The Scripts Zone http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-2745966 Calling All Dudes: Break.com Wants Your Fratastic Videos | The Scripts Zone Wed, 13 May 2009 09:09:50 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-2745966 [...] year, Break.com launched an ad network, targeting ad 18-34 male [...] [...] year, Break.com launched an ad network, targeting ad 18-34 male [...]

]]> By: Calling All Dudes: Break.com Wants Your Fratastic Videos | The Good NET Guide http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-2745451 Calling All Dudes: Break.com Wants Your Fratastic Videos | The Good NET Guide Wed, 13 May 2009 04:07:56 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-2745451 [...] year, Break.com launched an ad network, targeting ad 18-34 male [...] [...] year, Break.com launched an ad network, targeting ad 18-34 male [...]

]]> By: Trade Jim News » Calling All Dudes: Break.com Wants Your Fratastic Videos http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-2744981 Trade Jim News » Calling All Dudes: Break.com Wants Your Fratastic Videos Wed, 13 May 2009 00:23:43 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-2744981 [...] year, Break.com launched an ad network, targeting ad 18-34 male [...] [...] year, Break.com launched an ad network, targeting ad 18-34 male [...]

]]> By: Jugsi Funny http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-2601102 Jugsi Funny Wed, 21 Jan 2009 10:54:00 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-2601102 There must be somehing wrong with the $10 CPM:)) many would be "self made millionaire" by now. I have to do some digging to find out whats the trick here.Until then I enjoy myself with the <a href="http://jugsi.com/?p=3051" rel="nofollow">IRON MAN</a> Competition. It's hilarious There must be somehing wrong with the $10 CPM:)) many would be “self made millionaire” by now. I have to do some digging to find out whats the trick here.Until then I enjoy myself with the IRON MAN Competition. It’s hilarious

]]> By: Ironically12 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1951898 Ironically12 Wed, 30 Jan 2008 19:24:14 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1951898 This news looks and sounds like BULL to me. Note the inflation of their stated traffic over ComScore's rating. Look at their existing properties and the AD inventory on there now. You will see zero advertising that is targeted to that demographic. Cruise lines? A single Movie Trailer? Where are the game, soda, mobile, music, fast food, anime and other demographically related advertisers? I was especially surprised to see google ads after 5 page turns. Anyone with a clue knows Google is offering CPMs under a 20 cents on average. 15 AD sales people working there? Really? I hardly see a model that is busting at the seams and needs more inventory. Don't believe every Press Release you read. This news looks and sounds like BULL to me. Note the inflation of their stated traffic over ComScore’s rating.

Look at their existing properties and the AD inventory on there now. You will see zero advertising that is targeted to that demographic. Cruise lines? A single Movie Trailer? Where are the game, soda, mobile, music, fast food, anime and other demographically related advertisers? I was especially surprised to see google ads after 5 page turns. Anyone with a clue knows Google is offering CPMs under a 20 cents on average.

15 AD sales people working there? Really? I hardly see a model that is busting at the seams and needs more inventory. Don’t believe every Press Release you read.

]]> By: Russ Fradin http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946519 Russ Fradin Tue, 29 Jan 2008 03:03:35 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946519 Break.com's launch of the Break Men's Ad Network is a perfect example of where online advertising is headed - niche, vertical ad networks. As advertisers and brand marketers continue shifting more of their dollars to digital, they're looking for ways to reach target audiences who frequent more and more sites. Break Men's Ad Network is great for marketers looking to reach that young, male audience interested in funny, viral videos. Based on the value of Break's audience and the creativity of the video across the network, Break can secure premium rates for premium placement reaching this sought after audience. Break.com’s launch of the Break Men’s Ad Network is a perfect example of where online advertising is headed – niche, vertical ad networks. As advertisers and brand marketers continue shifting more of their dollars to digital, they’re looking for ways to reach target audiences who frequent more and more sites. Break Men’s Ad Network is great for marketers looking to reach that young, male audience interested in funny, viral videos. Based on the value of Break’s audience and the creativity of the video across the network, Break can secure premium rates for premium placement reaching this sought after audience.

]]> By: Alize http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946447 Alize Tue, 29 Jan 2008 01:36:13 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946447 In a couple of niche we can get £40 CPM but there is only small quantity to buy and sell and the average is much lower of course In a couple of niche we can get £40 CPM but there is only small quantity to buy and sell and the average is much lower of course

]]> By: BigShot http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946396 BigShot Tue, 29 Jan 2008 00:52:31 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946396 Speaking from a website operator in this niche, I would say ActiveJob's reply is around the correct CPM ($1-$5) Also I am one of the "other" 12 properties break will be representing initially, and these numbers are ball park correct. Needless to say this brings some excitement after reading! Speaking from a website operator in this niche, I would say ActiveJob’s reply is around the correct CPM ($1-$5)

Also I am one of the “other” 12 properties break will be representing initially, and these numbers are ball park correct. Needless to say this brings some excitement after reading!

]]> By: salary Xpert http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946307 salary Xpert Mon, 28 Jan 2008 23:35:05 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946307 I am also interested (: I am also interested (:

]]> By: Jeff http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946125 Jeff Mon, 28 Jan 2008 21:56:22 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946125 wouldnt mind hearing more about this concept check out www.yupnup.com wouldnt mind hearing more about this concept

check out http://www.yupnup.com

]]> By: Nick Gonzalez http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1946097 Nick Gonzalez Mon, 28 Jan 2008 21:47:33 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1946097 It's not unheard of to see CPMs at that rate for some highly targeted properties. However, I'd be hesitant to do a back of envelope calculation quite yet. It’s not unheard of to see CPMs at that rate for some highly targeted properties. However, I’d be hesitant to do a back of envelope calculation quite yet.

]]> By: Tech Coast Review Profile: Break.com Ad Netwok http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945987 Tech Coast Review Profile: Break.com Ad Netwok Mon, 28 Jan 2008 19:49:25 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945987 <strong>Break.com becomes mini google with mens ad network...</strong> .While I'm not a big fan of Break.com, because they don't do anything fundamentally innovative (other than taking social video to an obvious niche), they are executing rather well..... Break.com becomes mini google with mens ad network…

.While I’m not a big fan of Break.com, because they don’t do anything fundamentally innovative (other than taking social video to an obvious niche), they are executing rather well…..

]]> By: ActiveJobseekers.com http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945942 ActiveJobseekers.com Mon, 28 Jan 2008 19:14:32 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945942 I will expect something in the neighborhood of $1-$5 so that small business can benefit. Just my $0.02 I will expect something in the neighborhood of $1-$5 so that small business can benefit.

Just my $0.02

]]> By: Aaron http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945915 Aaron Mon, 28 Jan 2008 18:57:47 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945915 Yeah so umm... 800m impressions times $30 eCPM is about 24 million dollars a month in ad revenue. I kind of doubt it. Yeah so umm… 800m impressions times $30 eCPM is about 24 million dollars a month in ad revenue.

I kind of doubt it.

]]> By: dale http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945900 dale Mon, 28 Jan 2008 18:41:28 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945900 I love this site. I love this site.

]]> By: Ventures_thatneed_VIDEO http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945886 Ventures_thatneed_VIDEO Mon, 28 Jan 2008 18:34:30 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945886 The break.com site is certainly sticky. Perhaps too sticky. Requiring that the advertisers product and content needs to be on par with breaks if they want any chance of conversion. Meaning advertisers will NEED VIDEO to be effective. What good is traffic at $10/$30 CPM when nothing sells. If you require a interactive video platform/content, contact me. The break.com site is certainly sticky. Perhaps too sticky. Requiring that the advertisers product and content needs to be on par with breaks if they want any chance of conversion. Meaning advertisers will NEED VIDEO to be effective. What good is traffic at $10/$30 CPM when nothing sells. If you require a interactive video platform/content, contact me.

]]> By: Don Jones http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945882 Don Jones Mon, 28 Jan 2008 18:32:28 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945882 Wonder how the recession will affect varying demographic ad rates. Wonder how the recession will affect varying demographic ad rates.

]]> By: CPA Affiliate http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945854 CPA Affiliate Mon, 28 Jan 2008 18:01:53 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945854 Very interesting. It is a highly wanted audience only thing will hinder is over quality.. Very interesting. It is a highly wanted audience only thing will hinder is over quality..

]]> By: WebSideVentures http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945852 WebSideVentures Mon, 28 Jan 2008 18:00:49 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945852 A $30 CPM is really not that unbelieveable if you want to target that market (18-34 males). If you have a good campaign and good conversions, a $30 CPM might be relatively cheap if you're seeing the ROI. A $30 CPM is really not that unbelieveable if you want to target that market (18-34 males). If you have a good campaign and good conversions, a $30 CPM might be relatively cheap if you’re seeing the ROI.

]]> By: AllHolyBooks.com http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945849 AllHolyBooks.com Mon, 28 Jan 2008 18:00:27 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945849 I believe eCPM between $1-$5 is something that can be easily expected... I believe eCPM between $1-$5 is something that can be easily expected…

]]> By: Jimmy Dudich http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945796 Jimmy Dudich Mon, 28 Jan 2008 17:14:13 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945796 $10 - $30 - LOL - Break would be lucky to get $.10 - $.30 for that kind of inventory - maybe they sell a few video ads at $10? $10 – $30 – LOL – Break would be lucky to get $.10 – $.30 for that kind of inventory – maybe they sell a few video ads at $10?

]]> By: Aaron http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945758 Aaron Mon, 28 Jan 2008 16:38:23 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945758 $10-$30 eCPM? Are you kidding me? That cannot be correct. $10-$30 eCPM? Are you kidding me? That cannot be correct.

]]> By: MP3Nation http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945740 MP3Nation Mon, 28 Jan 2008 16:19:49 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945740 How many of them after all? My blog is sick of them all! http://mp3nation.blogspot.com How many of them after all?

My blog is sick of them all!

http://mp3nation.blogspot.com

]]> By: TechnoQ http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/comment-page-1/#comment-1945735 TechnoQ Mon, 28 Jan 2008 16:17:29 +0000 http://www.techcrunch.com/2008/01/28/breakcom-launches-ad-network-for-dudes/#comment-1945735 Just another one in the race.I'm just sick of all these small players plunging in the giant sea! I tried all of them! http://technoq.blogspot.com Just another one in the race.I’m just sick of all these small players plunging in the giant sea! I tried all of them!

http://technoq.blogspot.com

]]>