Comments on: Mochi Media Gaia Contest, And A Quick Q&A

By: Bart Myers

Bart Myers — Fri, 25 Jan 2008 22:41:24 +0000

Nice.

HR recently canceled “No Pants Wednesday” at SideReel. A sad day indeed. Fortunately, we still have Burrito Thursday, so the natives are, relatively, restful.

By: Jameson Hsu

Jameson Hsu — Fri, 25 Jan 2008 22:35:15 +0000

Well, to be honest I wasn’t wearing pants either, but you can’t see that in the video.

By: Bart Myers

Bart Myers — Fri, 25 Jan 2008 19:38:33 +0000

Nice work guys.

But what kind of CEO doesn’t wear a coat and tie? I tell ya, what is the world coming to?

By: Daniel

Daniel — Fri, 25 Jan 2008 16:51:19 +0000

Fancy Pants Adventure - World 2 is an amazing game. Everyone should check it out.

Re: Flash Game Contest

We’ve been having ‘Flash Game Contest’ for the last 5-years, and due to their popularity it looks like everyone is jumping on board. Here’s the winners from our most recent contest.

http://armorblog.com/?p=142

By: Duncan Riley

Duncan Riley — Fri, 25 Jan 2008 09:58:36 +0000

Bob,
sincerest apologies

By: Hombrecito

Hombrecito — Fri, 25 Jan 2008 05:59:03 +0000

Take a look at mindjolt.com for one of Mochi’s ad targets. Games!

By: Jameson Hsu

Jameson Hsu — Fri, 25 Jan 2008 05:49:10 +0000

Duncan, nice job editing the video down in such a short period of time!

codeCrunch, a lot has changed since the late 90s and the consumption of games is more rabid than ever. On top of that, audiences are captively engaged in the games and when we present an ad during natural pauses there’s a much greater opportunity to capture the attention of that person. Our 5% CTR is just one bit of proof to the high engagement factor.

Some of the games got edited out for the sake of brevity so here’s a great game that everyone can enjoy. Fancy Pants 2

By: Gabe

Gabe — Fri, 25 Jan 2008 05:36:19 +0000

Bob, Jameson and Mochi rock. Hardcore.

By: Bob Ippolito

Bob Ippolito — Fri, 25 Jan 2008 04:00:40 +0000

You should spell my name correctly next time.

By: Chris

Chris — Fri, 25 Jan 2008 03:54:35 +0000

Ads with games is a good idea.I never think it’s bad. The form is important,they can bring the spirit of ads into games,Eg. facebook is one big game.

By: codeCrunch

codeCrunch — Fri, 25 Jan 2008 03:13:18 +0000

Traditionally a bad business model. It had been tried in the late 90s several times, and I mean every which way.. The shear volume of “eye balls” is staggering, that appeals to the pump and dump crowd. Problem is (I know the statistics intimately) The ad’s just don’t work, people are too busy playing a game They never even notice the ads… The traffic they do get converts at a very very low rate (support clicks). The point is, if you really have valuable (legitimate) niche traffic there’s more money in CPA deals than in CPM or CPC. (Put your money where your mouse is)

Games are a great way to draw users, have fun with established brands .. get a cult following and generate royalties. but show me revenue. Then again I’m sure times have changed, I just don’t think they’ve changed that much :-).

By: allen stern

allen stern — Fri, 25 Jan 2008 03:08:32 +0000

wow, thanks

By: Duncan Riley

Duncan Riley — Fri, 25 Jan 2008 03:03:34 +0000

Allen
Canon HG10. Originally recorded in 1080p but obviously shrunk down quality wise for the YouTube video.

By: allen stern

allen stern — Fri, 25 Jan 2008 02:44:54 +0000

duncan - what camera is that you are using?

By: fatmatrix.com

fatmatrix.com — Fri, 25 Jan 2008 02:14:55 +0000

I can use $25k, I need to get my flash game on!