San Francisco based Mochi Media is a company we first wrote about in November 2006 and more recently in October as they release their 2.0 platform. The company offers flash based embedded advertising for some of the biggest games in the fast growing Flash online casual gaming segment, such as for Kongregate.
I caught up with the company yesterday for a chat, and to learn more about what they provided and how it worked. Above is the shrunk to no more than 10 minute version of the interview, including a walk through of their offices at the end if you’ve ever wondered what a startups office looks like.
Mochi Media has also announced a new $25,000 competition in conjunction with Gaia online for game developers. Some details in the video, or more on the Mochi Media site here.
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I can use $25k, I need to get my flash game on!
duncan - what camera is that you are using?
Allen
Canon HG10. Originally recorded in 1080p but obviously shrunk down quality wise for the YouTube video.
wow, thanks
Traditionally a bad business model. It had been tried in the late 90s several times, and I mean every which way.. The shear volume of “eye balls” is staggering, that appeals to the pump and dump crowd. Problem is (I know the statistics intimately) The ad’s just don’t work, people are too busy playing a game
They never even notice the ads… The traffic they do get converts at a very very low rate (support clicks). The point is, if you really have valuable (legitimate) niche traffic there’s more money in CPA deals than in CPM or CPC. (Put your money where your mouse is)
Games are a great way to draw users, have fun with established brands .. get a cult following and generate royalties. but show me revenue. Then again I’m sure times have changed, I just don’t think they’ve changed that much :-).
Ads with games is a good idea.I never think it’s bad. The form is important,they can bring the spirit of ads into games,Eg. facebook is one big game.
You should spell my name correctly next time.
Bob, Jameson and Mochi rock. Hardcore.
Duncan, nice job editing the video down in such a short period of time!
codeCrunch, a lot has changed since the late 90s and the consumption of games is more rabid than ever. On top of that, audiences are captively engaged in the games and when we present an ad during natural pauses there’s a much greater opportunity to capture the attention of that person. Our 5% CTR is just one bit of proof to the high engagement factor.
Some of the games got edited out for the sake of brevity so here’s a great game that everyone can enjoy. Fancy Pants 2
Take a look at mindjolt.com for one of Mochi’s ad targets. Games!
Bob,
sincerest apologies
Fancy Pants Adventure - World 2 is an amazing game. Everyone should check it out.
Re: Flash Game Contest
We’ve been having ‘Flash Game Contest’ for the last 5-years, and due to their popularity it looks like everyone is jumping on board. Here’s the winners from our most recent contest.
http://armorblog.com/?p=142
Nice work guys.
But what kind of CEO doesn’t wear a coat and tie? I tell ya, what is the world coming to?
B
Well, to be honest I wasn’t wearing pants either, but you can’t see that in the video.
Nice.
HR recently canceled “No Pants Wednesday” at SideReel. A sad day indeed. Fortunately, we still have Burrito Thursday, so the natives are, relatively, restful.
B