Pay-Per-Play Media is offering a new style of advertising that most people won’t like: audio (only) ads that play immediately when you visit a site.
Publishers insert the code on the website they want the audio ad to play on, and every time someone visits the page a 5 second audio ad is played, seemingly without any ability to turn the ad off. Pay-Per-Play claims that the ads are contextually delivered. Visitors only hear one audio ad for every three minutes on each site, meaning that if you’re on a website long enough, you’ll get to hear regular audio ads.
Pay-Per-Play claims there is now “huge demand by major branding advertisers all over the world” for the service, and that they have a network of over 6 million websites playing these ads. The sample audio played on the site was an ad for Tacobell.
Jeremy Schoemaker notes that the site comes with a pyramid scheme and promoters of services such as Agloco have been spamming forums and any other place they can to promote it. Oh, and according to Jeremy, the ads pay less than 1c per pay.
Do not want.
ha! just mute your computer and turn the sound on when you want to listen to/watch something. On my laptop the mute button is an inch away from the touch pad… convenient…
and yes, this is one of the most annoying types of advertising. everyone will hate it.
Nip it in the bud! You got to nip it in the bud! … Nip it! You go read any book you want on the subject of pay-per-play ads, and you’ll find that every one of ‘em is in favor of bud-nippin’… Only one way to take care of it.
- Da Fife
Apparently they don’t care about any usability standards. The golden rule is that the user should have to initiate anything that distracts them from what they’re trying to do. Also, a lot of people don’t have their speakers turned on when they’re browsing. So the impression is being counted and you don’t even know if the user actually heard the ad.
Sounds really annoying. I’m not a fan of sound that I did not specifically turn on when on a website.
someone already tried to get me to sign up by emailing me. THe second I read “audio ad” I deleted it. Just as awful as those vibrant/kontera in text ads
if it overrides my always on mute button, i will try to find them and beat them like a spoiled child
why don’t you they a job in something noble, like finding misspellings, or maybe spam creation. hey, how about a cool alligator that comes onto the screen carrying a sign?
I haven’t seen this on any sites yet, though the CNet and Forbes “commercial before home page” page is annoying to say the least.
Jon
http://buzvia.com – Share Influence
I don’t see this catching on anytime soon. Most people do use their laptop/desktop on mute so they wouldn’t hear the ad. And every company knows that this would not be a good way to advertise them self.
You have just won a free ipod!!!
After I posted about what a dumb idea it was, their network of affiliates spammed my blog so bad I had to close comments on that post, and my site even requires registration to post a comment! Best of luck to you.
They were being outranked by a hate site and did not even have their company name in the page title on their site. They are clueless in every way possible, really.
do not want.
What I dont get is – do these ads recognize whether there is embeddable flash on the page so it can stop ? i.e. if you want to play a video and an ad is blaring out your speakers ?
Really, it should have a “pause” button.
Oh yeah did I mention it sounds FKING DUMB!
Adblock should knock that one on the head quite nicely I think.
I agree one two point,
1) sound is one of the most annoying thing on sites and more when its unwanted for visitor.
2) adblock should definately put a block on it.
hope it doesn’t catches much attention when it comes to getting publisher.
Duncan, you make it sound like 1 cent per play is bad (realistically, 1 cent per visitor), where for most banner ads you’ll get 25 – 50 cents per thousand impressions if you’re lucky, which is 1/20 to 1/40 of a cent. Average visitor on an average web site has about 2.5 page views (I know, I run a web analytics service that tracks over 200,000 sites). So if you’re lucky that’s one cent every 8 visitors, which is 1/8 as much as you’ll make with PPP.
Now, you’ll of course piss off every single one of them, but that’s beside the point. I’m not defending this company at all, just laying down the facts.
They do not care if an audio ad is being played in the background.It’s only 5 seconds.
http://technoq.blogspot.com
Duncan, you boned the link to Jeremy.
Oh No. Imagine trying to browse the web with music playing and hearing this crap. Awful.
david
apol + fixed
Sean
you’ve already summed up my response in your comment. It’s a pathetically small figure to piss off your viewers.
You’re a gentleman and a scholar.
They are always looking for new ways to provide advertising spaces. But that’s really a bad idea
this is spam. deadpool. beat it, buh bye.
I hate this idea. The geniuses who thought this up need to be lined up against the wall and shot (just like the marketing division of the Sirius Cybernetics corporation).
One more bubble, bad bubble ;-|
@7
ya those CNET video ads are really annoying. i bet if google announced audio ads there wouldn’t be so many haters here
@ 26 , bart, as google goes into its inevitable decline someday, i am sure the equivalent will happen
all things begin in mysticism, and end in politics – peguy
Oh great, so when I have the music cranked during a 12 hour coding bender, I get some Ad BLASTED at me when visiting a site. SWEET. Look how horrible embedded music is on myspace, when visiting someones page. This will fail miserably.
I would say this will die quickly. But then there seems to be a very large audience tolerant of music playing automatically, i.e. MySpace users. So…have a site that targets the MySpace crowd and rake it in. But don’t put it on any legit site or you will kill it in no time.
I thought of this idea about a year ago when listening to the radio and hearing ads there. I thought what if you could port this model and these ads over to the internet… it wouldn’t take up screen real estate and it should be in demand by advertisers.
Then I decided that I wanted to keep my visitors and not run them off and thought better of it.
I delouse myspace with adblocking tools and some custom javascript that stops songs playing automagically…
Only reason I go to this much effort is because I happen to like a lot of musica and for the most part, musicians still use myspace – not other things…
If any other website has ads that shriek at me *without* letting me choose to be acoustically acosted of my own accord… I will personally never visit it or any website affiliated with it ever again.
Automatically loading noises need to foad.
The other difference with myspace is that at least some of the time it’s vaguely possible to construe said noises as music.
I wouldn’t write this off quite so fast. There are tons of sites which will eagerly sign up to be a conduit for aural spam. I can see domain holding companies jumping all over this, for example – their pages are already designed to be high-volume low-repeat landing pages, and 1 cent per visit is pure gravy for them.
one 5sec ad every 3 minutes …. (2.7%) total time.
– that would be the most annoying 2.7% of anything.
(black plague, aids, VD all included)
.rb
@33
so you think this is viral in some way?
I’d love to say “no-one will stand for this”, but I thought that about pop-up ads, difficult-to-close flash ads, distracting video ads and, most of all, ad pages that describe themselves as ‘welcome pages’. Being inconvenienced is one thing, being treated like a drooling moron is another.
This particular company may fail because of the crap return and shady practices, but don’t be surprised if someone else tries it and manages to get it accepted.
an interesting article on netaudioads can be found over here:
http://web2inno...%e2%80%a6-spam/
I’m always using my speakers so I have no desire to mute them. I just wouldn’t deal with it and I would visit another site or I’d just work around it. There will be a greasemonkey script or firefox extension out tomorrow I’m sure or I’ll read the content through it’s feeds only. I don’t have a problem with ads. I know they’re completely necessary. Banners, text ads, commercials in videos, redirect ads, whatever, but this is as obtrusive and annoying as pop-up ads were.
Firefox + Adblock Plus + NoScript
Problem solved
And remember to unblock the sites you like, so that they can earn some money.
Speaking of unwanted sounds on a website…as I’m typing this, I’m being bombarded by the IE clicking sound that usually occurs when you click on a link .
It’s the flash Ad after the article, above these comments that is continually looping an animation for an HP ad. It’ s happening about once every 1.5 seconds.
As anyone ever figured out how to get rid of these clicking sounds in this instance? Very annoying.
Rich
I was interested in what they had to offer. I read about them on Wall Street Journal and went to check them out for my blog. First off, their site was poorly designed but I figured I’d sign up just to learn more. Bad idea. That same day I kept receiving spam from them about this and that.
terrible stuff
they keep contacting me and they are real unprofessional
Yuck
Hm… I think this will be “IN” for about two or three months… than it will fail so hard…
I thought to implement this ads only for my not registered users
we’ll see… In theory I should make 1c per view… thats 10.000 views per days = $100 per day?
Whoa! So much negativity. Glad you guys are not on my Christmas list. LOL. I wish you could see the numbers I am seeing. Would blow your mind. This has been around the block and been tested. Two years and counting. IT works. Ask Madison Avenue, Taco Bell, GMC, Harley Davidson, they can vouch for that. Just because all you people hate on this idea, does not mean it will not work. I wish you would give this a chance because it would surprise you. And with any program, you are going to have people that abuse the system, ie SPAM and whatnot. We are working on that. As for pyramid schemes, I am so glad that you read the fine print. This is only three tier and not MLM’ish. So peeps at the bottom of the food chain can make more money than their successors. Do your home work people. I know this is going to piss some peeps off, because it pissed me off when I read these posts.
Hello everyone,
Thanks to all of the controversy here we have had a record breaking day. Sign ups for the Pay-Per-Play opportunity are off the charts.
Thank you, thank you, thank you!!!
People … do your homework … There is no study that shows that 5 second audio ads drive visitors away.
Aaron Wall and Tech Munch seem to be innovators but they are very narrow minded just like all of the nay sayers on this board. Aaron Wall shut down his thread, not because of spam, becuase he got called out and he was wrong so he ran like a child… Read it.
PPP has signed on 15 million websites and has gained 30k affiliates in 2 months… Oh and 66,000 advertisers can’t be all that bad… Proof is in the numbers…
Oh & 1 cent per play is a $10 CPM … far better than the industry standard… Do your homework… You just lost a reader because now I can’t trust your word as being factual but merely based on your “delicate feelings”.
Show me a study, a report, PROOF that 5 second audio ads will drive visitors away.
Oh … PPP already knows that 20% of web users have sound turned off and you ad blockers out there … you only make up .0001% … who cares.
We are filling an economic need that will stimulate the economy… Tech munch you seem to be an innovator, yet you slam innovation without having facts… Shame, shame, shame…
Let’s keep this thread going … it’s great for PPP and it offers you geeks out there a way to vent your pent up frustrations.
Oh … if you want reports of websites running PPP ads … get ready to add 14 million of them to your list… You got your work cut out for ya.
Ads? On the Intertubes? You must be kidding me! (Happy ever after AdBlock Plus user ^.^)
And no, I don’t even consider clicking on ads for sites I like. I won’t plan on supporting a faulty business model.
Hey, I find it interesting that you knock the idea. YET, you have a link to the site for signing up. After reading the email from them on how to hide your number in the url, I wonder how many of those 500 who signed up are now under your account working to make techkrunchkrunch more money. Besides, look at the “trash” field of ads on the right side of your blog. Want to split your commission 50/50? Nah, I didn’t think so.
The only good thing about this system is you can hack their code and use their player to play any mp3 you like. Here’s the instructions: http://www.sear...be-big-in-2008/
I have been seeing a lot of people promoting the pay per play site. I have been on their site a couple of times but no matter how many times I hear about them or visit their site, I just can’t bring myself to try it. I have ads on my blog but my visitors have a choice to click on them! I won’t do this to my visitors, not sure if I have been on a site that has it. I always keep my speakers down while I’m cruising the net.
If you want to find out how NetAudioAds Pay Per Play can be a great advertising solution and revenue source for your blog, website, or business, visit http://www.easyppp.com to register your account. Start getting paid for 100% of your traffic, no clicks, no sending visitors to another site.
Who knows this might be The Next Big Thing ! What if Google is interested to buy it ?
Mak
JustPayPerPlay.com