Comments on: Battelle Turns Down $100 Million Offer For FM Publishing. Decides To Shop Around For a Higher Price.

By: Mash123 » John Battelle Starts Searching For His Replacement At FM Publishing

Sat, 16 May 2009 10:59:25 +0000

[...] marketing,” which it is also trying at the same time to invent. After shopping the company around last year and not finding a buyer willing to pay his price, Battelle [...]

By: Federated Media、John Battelleが自身に代わるリーダーを募集中

Federated Media、John Battelleが自身に代わるリーダーを募集中 — Sat, 16 May 2009 01:22:19 +0000

[...] Federated Media Publishingが、新たなリーダーを求めている。本日（米国時間5/15）のブログ記事にて、同社を4年間率いてきた設立者のJohn Battelleが「次のレベルに導いてくれる」リーダーを求めていると書いている。同社が提供しているのは対話マーケティング（conversational marketing）と呼ばれるもので、この面でも新たな手法を探し求めているところだ。Battelleは一時社の売却を目論んだが価格面での折り合いがつかず、結局売却は諦めて$50M（5000万ドル）を調達した。 [...]

By: John Battelle Starts Searching For His Replacement At FM Publishing

John Battelle Starts Searching For His Replacement At FM Publishing — Fri, 15 May 2009 17:54:39 +0000

[...] “conversational marketing,” which it is also trying at the same time to invent. After shopping the company around last year and not finding a buyer willing to pay his price, Battelle decided to raise $50 [...]

By: Federated Media’s Battelle Slams Rival, Hints At Investing In Publishers

Federated Media’s Battelle Slams Rival, Hints At Investing In Publishers — Wed, 15 Oct 2008 11:42:30 +0000

[...] Battelle also reportedly has Glam envy. He turned down a $100 million buyout offer, reportedly because he felt Federated Media should be worth at least as much as Glam ($400+ [...]

By: Technorati запускает рекламную сеть для блогов | SocialTrend

Technorati запускает рекламную сеть для блогов | SocialTrend — Tue, 09 Sep 2008 23:27:07 +0000

[...] Несмотря на то, что рекламные сети страдают от переменчивых клиентов, инвестиции пользуются популярностью – Glam недавно привлекла $85 млн.(потеряли$3,7 млн. в прошлом году на $ 21 млн. дохода). Также крупнейшая рекламная сеть FM Publishing – контролирует рекламные бюджеты многих блогов и социальных СМИ (в 2007 г. потеряла рекламодателя – Microsoft, а площадку – TechCrunch), недавно нанял инвестиционный банк Savvian, чтобы привлечь деньги на развитие или на продажу бизнеса, после потери $100 млн. Подробнее об этой удивительной детективной истории читайте здесь. [...]

By: SocialMedia Hires Savvian To Secure Its Series B Round

SocialMedia Hires Savvian To Secure Its Series B Round — Wed, 16 Jul 2008 20:33:56 +0000

[...] is the same firm that was hired by Federated Media, another ad-serving company, to help it shop around for potential investors earlier this year (the company eventually raised $50 [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Tue, 15 Apr 2008 22:30:27 +0000

[...] turning down a $100 million buyout offer, Federated Media Publishing has opted instead to raise $50 million in a C round led by Oak [...]

By: www.ubraniaroxy.pl » Blog Archive » Federated Media’s $50 Million C-Round Confirmed—No Plans to Buy Up Blog Partners

Tue, 15 Apr 2008 14:28:41 +0000

[...] turning down a $100 million buyout offer, Federated Media Publishing has opted instead to raise $50 million in a C round led by Oak [...]

By: Terbaik.Net » Blog Archive » Federated Media’s Battelle Slams Rival, Hints At Investing In Publishers

Mon, 24 Mar 2008 07:54:04 +0000

[...] Battelle also reportedly has Glam envy. He turned down a $100 million buyout offer, reportedly because he felt Federated Media should be worth at least as much as Glam ($400+ [...]

By: Ad newtork Federated Media close to raising $30M round, valued at $200M » VentureBeat

Wed, 19 Mar 2008 17:26:36 +0000

[...] GCA Savvian, and was trying to raise up to $50 million at a $125 million valuation, after having rejected a $100 million buyout [...]

By: Federated Media Weighing Its Options

Federated Media Weighing Its Options — Wed, 19 Mar 2008 02:34:25 +0000

[...] on our behalf) is looking for a new round of financing. CNET is basing this partially on our previous report that they hired investment bank Savvian to represent them after they turned down a $100 million [...]

By: Technorati запускает рекламную сеть для блогов « тREndhunter

Technorati запускает рекламную сеть для блогов « тREndhunter — Sun, 09 Mar 2008 09:18:44 +0000

By: Allan Young's Incoherence

Allan Young's Incoherence — Mon, 03 Mar 2008 06:51:33 +0000

New York Times: Dinosaur or New Media Machine?…

Since my current work is in new media and social networking, I am keenly interested in the turbulence facing the newspaper industry. Clients, ranging from Fortune 2000 companies to small innovative startups, come to my team at SocialOptimize to gain a…

By: Technorati запускает свою рекламную сеть для блогов « тREndhunter

Technorati запускает свою рекламную сеть для блогов « тREndhunter — Sat, 01 Mar 2008 03:41:48 +0000

By: Technorati To Launch Blogger Advertising Network

Technorati To Launch Blogger Advertising Network — Fri, 29 Feb 2008 23:32:14 +0000

[...] And John Battelle’s FM Publishing, an advertising network focused on technology blogs, recently hired investment bank Savvian to help them raise money or sell after turning down a $100 million buyout [...]

By: links for 2008-01-27

links for 2008-01-27 — Sun, 27 Jan 2008 01:24:39 +0000

[...] Battelle Turns Down $100 Million Offer For FM Publishing. Decides To Shop Around For a Higher Price. Yesterday, news started circulating that Federated Media Publishing hired Savvian, a boutique San Francisco investment bank, to shop around the blog ad network to potential buyers. This action was taken after FM Publishing was approached by several invest (tags: advertising blog Blogs media Network) [...]

By: Shubie Rockefeller

Shubie Rockefeller — Sat, 26 Jan 2008 04:07:31 +0000

I think FM is work $1B just like MySQL. Throw in a Napa winery or two and you have a deal boys!

By: Don Jones

Don Jones — Fri, 25 Jan 2008 03:53:27 +0000

His shopping around may just be a tactic to get the existing bidder to increase his price to stop JB from shopping it.

By: Tom Pimental » Blog Archive » Take the money and run Mr. Battelle

Tom Pimental » Blog Archive » Take the money and run Mr. Battelle — Fri, 25 Jan 2008 03:02:11 +0000

[...] lot of rumors are flying around about potential buyers for John Battelle’s Federated Media. TechCrunch says he turned down a $100mm offer to “shop around for a higher price.” My advice to Mr. Battelle–TAKE [...]

By: insider

insider — Fri, 25 Jan 2008 02:23:30 +0000

This story confirms that TechCrunch’s motto is, “When the legend becomes fact, print the legend.”

By: Meghan

Meghan — Fri, 25 Jan 2008 00:56:55 +0000

And one more thing. You don’t go to Savvian if you think your company is worth 100M. You go to CSFB, Goldman Sachs, etc, bulge bracket, big league names.

By: Meghan

Meghan — Fri, 25 Jan 2008 00:49:06 +0000

Boom shaka laka! 100M not enough for FM? Who’s kidding whom?

For a dime a dozen blog advertising network with technology that your 13 old kid brother is also trying out? Lost for words. Again.

Thanks Techcrunch for bringing these valuations to our attention. They really do bring perspective.

By: Jenkins

Jenkins — Fri, 25 Jan 2008 00:33:51 +0000

I’ve heard from the inside that things aren’t going well and that they were all shell-shocked after the MSN/DIGG deal. Battelle tried to spin it as a “plus” for FM but it was a sign of gloomy days ahead. They don’t have a single defensive bone in their bodies. I don’t think they’ll get a penny over 2.5x revenue — whatever that revenue is.

By: Chris

Chris — Thu, 24 Jan 2008 23:51:14 +0000

Doesn’t it depend on how much money they’re making also? How can anyone say what it’s value is without opening the books for themselves?

By: Ben o'toole

Ben o'toole — Thu, 24 Jan 2008 23:19:59 +0000

No way they’ve had a 100 million dollar offer. They’re a rep firm so the value would be at most a small multiple of earnings. They’d have to be doing 25 milllion bottom line at least to be worth 100 as a rep firm. And youre saying they turned down 100? No way. Dont believe it. Not unless their publisher agreements are 24 month exclusives. Even then your publishers are out after 2 yrs, so what are you getting? I dont see what the asset is here.