Comments on: ATG Buys CleverSet For $10 Million http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/ Startup and Tech News Tue, 13 May 2008 10:08:31 +0000 http://wordpress.org/?v=2.3.3 By: the other side of the keyboard : Andrea Hill - afhill.com http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-2044713 the other side of the keyboard : Andrea Hill - afhill.com Wed, 19 Mar 2008 01:24:23 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-2044713 [...] own, when some questions arose about affinity selling, I was able to ask if that was related to the ATG purchase of CleverSet. I appreciate that we’re learning everything ATG has to offer, but I’m trying to be [...] […] own, when some questions arose about affinity selling, I was able to ask if that was related to the ATG purchase of CleverSet. I appreciate that we’re learning everything ATG has to offer, but I’m trying to be […]

]]> By: Ethan Stock http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1936563 Ethan Stock Thu, 24 Jan 2008 00:19:03 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1936563 Hey Scott - all of Aggregate Knowledge's announced customers are major catalogs or major media -- such as Overstock and the Washington Post. How does this fit with your suggestion that discovery is for UGC? Hey Scott - all of Aggregate Knowledge’s announced customers are major catalogs or major media — such as Overstock and the Washington Post. How does this fit with your suggestion that discovery is for UGC?

]]> By: leafar http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935853 leafar Wed, 23 Jan 2008 12:10:08 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935853 I do agree with the last comment. Some VCs are starting to think that way... Discovery could also see a surge of open source solutions because it is a very academic populated space. People should also start to make a distinction between those with a content solution and the others. Mystrands has also a last.fm potential which is not the case of Aggregate Knowledge. Very different strategy means very different potential. Criteo for example has a competing offer to adsens which change a lot the nature of its market. We've been working on CF algorithm for the last three years and moving to a dedicated algo for entertainment content was a strategic decision. We'll see but it's definitely a growing market with needs that will become more elaborate in the coming years and each actor will have to get a specialization. At least i think so. Anyway, despite the price I consider the deal as a positive event for the all discovery space. I do agree with the last comment. Some VCs are starting to think that way…

Discovery could also see a surge of open source solutions because it is a very academic populated space.

People should also start to make a distinction between those with a content solution and the others. Mystrands has also a last.fm potential which is not the case of Aggregate Knowledge. Very different strategy means very different potential.

Criteo for example has a competing offer to adsens which change a lot the nature of its market.

We’ve been working on CF algorithm for the last three years and moving to a dedicated algo for entertainment content was a strategic decision.

We’ll see but it’s definitely a growing market with needs that will become more elaborate in the coming years and each actor will have to get a specialization. At least i think so.

Anyway, despite the price I consider the deal as a positive event for the all discovery space.

]]> By: Ben Strackany http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935292 Ben Strackany Wed, 23 Jan 2008 01:22:11 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935292 er within 1-2 years I meant to say. er within 1-2 years I meant to say.

]]> By: Ben Strackany http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935291 Ben Strackany Wed, 23 Jan 2008 01:21:48 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935291 I think we might start seeing more of these small acquisitions in 2008, as the smaller capital investments become more of a viable option. I think raising $1-3MM & selling for $15-$25MM within 1-2 might become a popular exit strategy, & the acquiring company gets to buy not only a product but a team for a decently cheap price. I think we might start seeing more of these small acquisitions in 2008, as the smaller capital investments become more of a viable option. I think raising $1-3MM & selling for $15-$25MM within 1-2 might become a popular exit strategy, & the acquiring company gets to buy not only a product but a team for a decently cheap price.

]]> By: Don Jones http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935051 Don Jones Tue, 22 Jan 2008 21:04:58 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1935051 Erick - I believe the company press release says the purchase price will be $10 million less $1 million in closing adjustments...$9 million net. Erick - I believe the company press release says the purchase price will be $10 million less $1 million in closing adjustments…$9 million net.

]]> By: vrox http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934940 vrox Tue, 22 Jan 2008 18:31:43 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934940 Doesn't sound like a great exit given the capital raised. The investors probably got their money back and the founders most likely got very little if anything. Hopefully I'm wrong and they did get something though. Doesn’t sound like a great exit given the capital raised. The investors probably got their money back and the founders most likely got very little if anything.

Hopefully I’m wrong and they did get something though.

]]> By: Peter Antypas http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934922 Peter Antypas Tue, 22 Jan 2008 18:11:07 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934922 #4: That touches on a very interesting point. Google's PageRank was created for web 1.0, not web 2.0. With UGC exploding, the need for trusted/unbiased qualified filtering (discovery) is going to increase. Since Google is now officially an advertising company and not a search engine, they automatically lose credibility in this regard. Who knows, maybe the guys got the recession shivers and opted for an early exit. #4: That touches on a very interesting point. Google’s PageRank was created for web 1.0, not web 2.0. With UGC exploding, the need for trusted/unbiased qualified filtering (discovery) is going to increase. Since Google is now officially an advertising company and not a search engine, they automatically lose credibility in this regard.

Who knows, maybe the guys got the recession shivers and opted for an early exit.

]]> By: Jason Billingsley http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934917 Jason Billingsley Tue, 22 Jan 2008 18:05:26 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934917 That's a steal. Most other players in the space are well funded $10m+ like Baynote (why does everyone forget them on this list of vendors?). ATG needed a story here. Their personalization message was starting to get weaker in the face of these automated systems. Still really curious how they got away with that price though. That’s a steal. Most other players in the space are well funded $10m+ like Baynote (why does everyone forget them on this list of vendors?).

ATG needed a story here. Their personalization message was starting to get weaker in the face of these automated systems. Still really curious how they got away with that price though.

]]> By: Scott Rafer http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934858 Scott Rafer Tue, 22 Jan 2008 16:39:44 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934858 It seems to be that discovery is for UGC and search is for professionally produced content including catalogs and metacatalogs. It seems to be that discovery is for UGC and search is for professionally produced content including catalogs and metacatalogs.

]]> By: Joke Cricket http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934738 Joke Cricket Tue, 22 Jan 2008 14:39:51 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934738 $10 M ..very less $10 M ..very less

]]> By: Bali http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934711 Bali Tue, 22 Jan 2008 14:12:08 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934711 $10 Million? $10 Million?

]]> By: Alfred Toh http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934663 Alfred Toh Tue, 22 Jan 2008 13:23:17 +0000 http://www.techcrunch.com/2008/01/22/atg-buys-cleverset-for-10-million/#comment-1934663 Seem like a timely exit given that the rest of the pack had already raised same if not more than what they had taken. However 10M seem a little on the low side given that criteo had raise 10M with valuation probably in the 30Ms. Seem like a timely exit given that the rest of the pack had already raised same if not more than what they had taken. However 10M seem a little on the low side given that criteo had raise 10M with valuation probably in the 30Ms.

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