A new web service from Slovenia called Noovo was launched this morning at the DLD conference in Munich. CEO Andrej Nabergoj gave a very high level overview of the service. I’ve been trying to track him down for more details.
“Noovo is a social discovery platform that helps users contribute, find and share highly relevant content in the simplest possible way,” is how they describe themselves. The service is clearly a social network and drives content to users based on what their friends are consuming and recommending. What isn’t clear is if this is a place for people to upload rich media content (see, for example Wixi), or more of a Mixx-type site where users recommend content to each other based partially on a digg-style voting system and partially on an analysis of what your friends are doing.
In describing the service on stage, Nabergoj said that the dominant social network is still email, and that Noovo is a “comprehensive” service to access content, store and share it with friends, etc. Whenever anyone consumes content online, he said, they are thinking of it in relation to other people – who shared it with you, who you can share it with, etc. Noovo, presumably, is going to facilitate that.
Whatever the service is, it has a solid management team and advisory board, and they’re hiring like crazy.
The service is currently in private beta – sign up for it on the home page.
Found this in a BW article
“Neo, short for New Europe Online, already runs one of the largest online advertising networks in Eastern Europe. Now it is expanding into social media, with plans to roll out a service that will combine the type of content sharing found on the U.S. site Digg, the tools for self-expression found on MySpace, and the type of social networking made popular by Facebook. The code name for Neo’s platform is digmyface. It is first focusing on Eastern Europe and then plans to go global.”
Just when you though Spam was bad, I see this as a great system towards creating even more from “friends” you don’t even know… a problem common with most social networking sites. If a friend of a friend finds an article that may be of interest then another (and so on) send me the same, this just becomes yet another headache to deal with. Considering stuff on the net is already easy to find via search engines (that’s what they are for)… I see this quickly being gamed for marketing purposes.
Jon
http://woodmarvels.com – Create Unique Memories
BE CAREFUL THIS SERVICE SPAMS YOUR FACEBOOK FRIENDS!!!
I registered to try out this service and it spammed all of my facebook contacts under my name as if I recommended the service to them. Very very sneaky.
I would be very wary of giving any personal details to a company like this. I am going to complain to my attorney general and the FTC about this, as this practice should be illegal.
Great idea but why double “O” in its name?
All the best Noovo..welcome in the Deep Ocean of FaceBook,MYSpace,Hi5, Orkut…etc..
Hey Eric – will you send a link to that business week article? The bandwidth at the conference is so overloaded that even posting is nearly impossible…
hey Michael, I found one link about NEO on BW-
http://images.b...2/source/12.htm
Sent to your gmail…
>in the simplest possible way
Most interesting point, awaiting to see how.
Doesnt look lik ea very sound business model, after all a limited number of people can only generate that much info.
http://tekno-wo...ld.blogspot.com
but take a look at the heavyweights on their advisory board… ;-D
Interesting.
-The Simon George fund can be found at my website.
The Simon George fund
Huh?
It certainly has all the buzzwords, but why is the news? What does it do? Is this a site for more spamming?
Malcolm
Interesting from the comments – it seems that east Euro companies definitely have a credibility hurdle to get over…
Spamming is always an issue but the smart sites figure out smart ways to work around it. The marketing side of it is not necessarily a bad thing as long as there is some form of community moderation to filter out the garbage. The premise is good, but the execution is yet to be seen.
why cover a company that you dunno much about? just cuz it has a solid team?
Just stupid.
Techcrunch has sunk to new lows by covering a site with nothing at all.
What about covering real companies with real products that do really new things?
Stupid stupid stupid
What is wrong with writing about a real company with a real product, that is in private beta? (how many people were using firefox while it was still in alpha?)
I tried a lot of services and products while they were still in private beta, that later became very successful.
Man, this management team is ugly. Looks like something straight out or Borat.
Sergey Brin is from Russia, Max Levchin from Ukraine, Skype from Estonia..this are supersmart kids. Will watch closely.
Well … I think it’s a great marketing move that they are keeping it in a foggy secret … Guessing about what will happen is kind of fun. Managers and advisers are extremely smart and something special could come out …
But I agree … it’s an extremely tough market. Many perfectly solid ideas appear and disappear on a daily basis.
Good buzz I must admit. This is why I respect Parsek guys. Even though we don’t know what it is really about we all talk about it. Respect. Mitja, I’m not surprised to see you here