Quantcast Closes $20 million Series B
Duncan Riley
8 comments »
Web metrics service Quantcast has closed $20 million Series B in a round that included Founders Fund and Polaris Venture Partners.
Quantcast offers a “new media measurement service” that competes with companies such as comScore, HitWise and Alexa. Quantcast combines directly measured audience data with panel-based estimates to deliver third-party metrics on websites for advertisers or others seeking traffic data. Participants in Quantcast’s direct measurement program include Fox, CBS, Belo Corporation, AccuWeather, Slide, and IDG.
As part of the deal Ken Howery of Founders Fund and Mike Hirshland of Polaris Venture Partners will join Quantcast’s Board of Directors. The new funding will be used “to support burgeoning demand for its direct-measurement audience service and related solutions.”
Givin’ Comscore & neisen a run for their money
and great stats for me
http://www.quantcast.com/drinkoftheweek.com
Quantcast’s founders are super-brilliant, and in it for the long run.
Congratulations to the new investors.
Been using these guys and have had success - there are some tweaks that I am sure will evolve over time but all in all - good. I recently did a profile on both Quantcast’s team as well as the transaction.
http://www.capitalchaos.com
you forget ranking.com aarington!!
john
dishonestrealtor.com
How do they compare to Hitwise? Do you use them for Rankings and Search?
Interesting strategy. Display statistics for free that are 5x below the correct amount, optimize the search to obtain top listings and try to induce paid membership to correct the error based on fear, loss of profits, etc… Does this sound like the online mafia? egestapo?
A point of clarification (and full disclosure, I am the CMO of Quantcast) - we enable publishers to quantify their site data and audience profiles for free. There is no charge to participate. Publishers who are not quantified have data reported based on panel estimates, an approach which many other services use to provide marketplace estimates.
I agree with Goldman on the numbers it is approx. off by at least a multiple of 5x’s based on actual page views and uniques but appears better than some of the others. I don’t see any relationship at all nor agree with Goldmans comparing Quantcast to the Mafia.