A week ago Google disabled IncrediMail’s adsense account and the stock price of the public company, which relies heavily on Google revenue, promptly tanked.
Today they were given a stay of execution: “Google and IncrediMail are now co-operating with the goal of resolving any remaining compliance issues, if any.”
What happened? Neither side is going to say. But it’s a safe bet that some significant level of click fraud was occurring on IncrediMail; it’s the only obvious reason Google would have to ban them.
Will IncrediMail’s stock price fully rebound? I’m betting it won’t – investors are all too aware, now, of IncrediMail’s reliance on a single revenue partner. Keep an eye on the stock and we’ll see if I’m wrong.
ich habe ein frage: wo ist “robvious eason”?
since they are a public company – wouldn’t investors (at least ones who do research) already know where their income streams come from?
I think you meant obvious and not “robvious”. Just a typo, but worth fixing probably.
why don’t they just change ad partners? Google is not the only player in this field. If they don’t start to rotate their advertising now and I was a shareholder I would be expecting heads to roll.
Just because it’s an obvious reason doesn’t mean that it’s the real reason. There are many other possibilities, for example there are examples of smaller advertisers kicked out for reasons such as presenting “a risk to advertisers” with no further explanations. AdSense is known for very weak communications with publishers when it comes to being banned.
Money talks, evil flies.
Incredimail does not relay on revenue partners solely. The business model for which the company became public is actually based on selling their own products. (upgraded versions, junk filter and content licenses)
When did Scooby start writing these?
“it’s the only robvious eason”
Take heed FaceBook/etc widget developers! It could (and most likely will) happen to you too.
Me thinks “robvious eason” is a very nice expression.
Wonder who’ll be the first to buy the domain…
I agree with Darren. Two thoughts immediately come to mind…
#1: Why don’t they have a back-up plan? i.e. Couldn’t they partner with Fastclick or another ad network?
#2: Any company that is that heavily dependent on another single company should re-evalute its business model. Shareholders must also be aware of the risks before they invest.
Cheers,
Aidan
http://www.MappingTheWeb.com
robvious eason – yeah, I know. Bandwidth is horribbbbbbbbbbble at DLD, had to come back to my hotel room to fix the typo.
Telling companies to not be “heavily dependent on a single company” sounds good in theory, but try telling that to hundreds of business dependent on Walmart for example. Easier said than done and Google is Internet’s Walmart.
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IncrediMail is IncrediPailed.
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When U say “some significant level of click fraud was occurring on IncrediMail” can U stand behaind your words or libel is part of your regular vocabulary.