January 19, 2008

Delicious Integrated Into Yahoo Search Results

Michael Arrington

81 comments »

I just got word that Yahoo is testing the integration of Delicious user generated bookmarks into Yahoo search results pages (Yahoo acquired Delicious in late 2005). Some users will see the Delicious icon as part of their normal search results, which tells them how many people have bookmarked those pages, as well as the tags people have supplied for those pages.

An example is here, and I’ve included a screenshot.

I have previously written that Delicious search is one of the best ways of searching for things when a standard search doesn’t pull up what you are looking for. After Google, it is my favorite “search engine.” Adding this information into Yahoo search is a great idea.

What isn’t clear is if Delicious results are impacting search rankings, or if Delicious data is simply being integrated into the existing rankings.

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Comments

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  1. Zuggu

    It took them some time, but they finally did it. Great move

  2. mrpete

    Great feature and great move from Yahoo

  3. Rob Poitras

    Plus it is an easy way to quickly figure out if the page has been helpful to others.
    It would make sense to give some weight of del.icio.us rankings to search results.

    Does anyone know if del.icio.us is getting much spam these days? I don’t think I have ever noticed much spam.

  4. Everett

    It’s about time!

  5. Stephen

    Yeah! finally has it.

    Check out my site at http://www.AnsMart.com , feedback welcomed

  6. Megan, aka bizdevmarketing

    I’d love to hear some thoughts on why this is so well received.

    I think delicious *does* get a lot of spam. But people never really see it, because pages that no one cares about are usually hidden deep in the profiles of back alley SEOs who don’t do much to add value. I have most certainly been guilty of this, a few years ago when delicious became popular.

  7. Orli Yakuel

    Good for Yahoo.
    I hope their next step will be to merge Yahoo! Bookmarks with Delicious like they did with Yahoo! Photos and Fllickr. (I don’t see the point in having two similar applications under one brand)

  8. Jeff Quipp

    Finally … the beginnings of integrating word-of-mouth references into search results. Next step … reorganizing the search results based on what each individual’s ‘friends’ have tagged as relevant, to show those tagged most by friends first.

    Second step … buy Stumbleupon, and also integrate that feedback into the results and ordering of results. Stumble doesn’t speak so much to the quality of the information, but rather the quality of the company or piece. Would need to evolve more, but still!

    Excellent move Yahoo! I’ll anxiously look forward to more improvements of this nature.

  9. Mark Evans

    It’s an interesting move but what would be really ambitious would be turning del.icio.us into a standalone search engine. It strikes me as a more powerful people-driven vehicle than Wikia or Maholo.

  10. Ilan

    Nice, but I still prefer doing my tag searches directly from the delicious search field on the top right corner of FF.. :)

  11. smartan

    “Stephen

    January 19th, 2008 at 11:25 am

    Yeah! finally has it.

    Check out my site at AnsMart, feedback welcomed”

    it sux and you’re a spammer.

  12. Michael

    Good to expand the use of delicious, as it might reveal more recognition to the benefits of delicious - even to partial users like me, who seem to forget or not bother about using delicious at times…

    From Down Under in NZ
    pcsourcepoint
    http://www.pcsourcepoint.netfirms.com/

  13. BinaryDay

    It certainly makes sense for yahoo to give a lot of weightage to del.icio.us data for two reasons. One it will definitely give better results than standalone yahoo. More importantly though it may give yahoo search a fighting chance with google.

    I remember google experimenting with digg style voting with its search results. It may be interesting to see if that will come mainstream soon.

  14. JasonM

    This is a clever move by Yahoo … now all we need is an aggregated scoring tool for all social booking marking sites - maybe live.com can use it :)

  15. Rishi Khaitan

    Man I’ve been waiting for Y! to do this for a long time. This is the kind of stuff that is going to pull me away from Google. However, if this feature is a success I suppose Google could add the same feature using their Bookmarks product.

  16. Mike

    Now all we need is a thumbsdown linking service for people who spam-market their websites, and they go down in the ratings

  17. Mathew Ingram

    I think this is a pretty smart move for Yahoo to make, and it’s a relatively easy way to give their search results something extra. I’ve wondered for awhile why Google doesn’t aggregate shared items from Reader and incorporate them into search (although maybe they will decide to now). But would people then start trying to game delicious and Reader?

  18. lesmadras

    looks like a copycat move of stumbleupon. if you have the stumble toolbar installed, search results from google et al show stumble votes alongside…

  19. pradeep

    this is genius. i searched for ‘python tutorial’
    http://search.yahoo.com/search.....;tmpl=H057

    knowing the number of people who like a site adds incredible value here. you can see that the #2, #6 results are the best according to delicious. i checked them and they are the best (to me). they don’t rank in the top 3 on google’s either. search algorithms only go so far. we need the community side, especially for opinionated/review style queries. i think this is one of those features which will be hard to live without for me.

  20. dc crowley

    exactly, del.icio.us search is really better than anything after Google. Sorry Jason (@Mahola). del.icio.us is people search on steroids, results are nearly always exactly what I’m looking for. Very clever move by Yahoo which could increase their standing, I think it should IMHO… but when is deicious2.0 coming out? It was covered here ages ago!!

  21. Terry Haus

    Will help the entire marketing community

  22. David Mackey

    This is sweet. Now Google better get hoping on acquiring not only Skype but also StumbleUpon from eBay.

  23. L.A.Budometr

    “… After Google, it is my favorite “search engine.” ”
    “… turning del.icio.us into a standalone search engine”
    “… tag searches directly from the delicious search field”

    What do you think about deliGoo (http://www.deligoo.com)?

  24. Steel

    Excellent move by Y. If they put a little more competitive pressure on Google, then maybe Google will refocus and stop throwing so much crap on the wall just hoping something will stick. Their search is beginning to suck.

  25. Scott Cropper

    If they don’t use the del.icio.us numbers to impacting search rankings (which could be easily gamed) but only show show the totals as a helpful guide then that is great. I like Jeff Quipp’s idea of using friends links to organize the results for whatever you are searching for…that sounds like a winner.

  26. QS

    Good move, should have happened sooner. Upcoming should be integrated next, just like Google integrate Maps into their generic search results.

  27. ilan

    good move.

    and a serious question:
    when does delicious2.0 comes out??

  28. VitaiminCM

    This is a great move. Yahoo has actually picked up some great properties. They need to start integrating them properly.
    Some of their stuff is equal to, or better than google’s, but they do a way worse job of tying it all together.

  29. SEO in China

    Social bookmarking is prone to abuse, I really fail to see how the integration of delicious can improve the relevancy of Yahoo results.

  30. Taiyab Raja

    That’s similiar to StumbleUpon’s integration into Google.

  31. Otis Gospodnetic

    Good move.
    Unfortunately, the numbers of Y! SERPs don’t match those on del.icio.us. I looked at 2 examples just now, and both of them were 25% off!

    Answer to the spam@delicious question from above: yes, del.icio.us has a LOT of spmmers. Unfortunately, it looks like del.icio.us uis not doing much (anything?) to detect and zap them. They simply hide them because they order everything by popularity.

  32. Otis Gospodnetic

    Nota bene:

    This functionality exists in Simpy’s REST API - the input is a set of URLs (e.g. URLs from search results) and the output is a list of those same URLs with counts representing the number of people who saved that page/URL in Simpy, optionally ordered by that count.
    This API allows anyone to write either a Greasemonkey script or a browser/Firefox plugin that injects this data into Google’s, Yahoo’s or anyone else’s SERPs (search results pages).
    If anyone’s interested in doing this, get in touch, this API call is currently hidden an not listed on http://www.simpy.com/doc/api/rest .

  33. Anurag

    It is also trying to integrate myBlogLog with its services by allowing yahoo login and integrating it with its other services.

  34. Search Marketing Specialist

    I think its nice to finally see Yahoo trying to be innovative and ad some user generated results to their SERPS but I’m leery about the spam implications this opens up!

  35. San Diego Internet Marketing

    Even though the majority of my business is based on paid search marketing it is nice to see Yahoo focus on something that can actually benefit the users instead of a way to increase their bottom line. I think Google should follow suit. I agree with many of the posts above - their results are beginning to suck!

  36. dominating_seo

    I cant see the same SERP as showed by you in screenshot…. why iz this ??

  37. Dheeraj Kumar

    same here in india, I am not able to see the SERP you have shown in screenshot.

  38. Roseli A. Bakar

    I can’t see it too. From Malaysia

  39. deb

    good job yahoo!

  40. frank smith

    I FOUND A BLOG THAT HAS THE ORIGINS OF DEL.ICI.OUS. , http://www.opentopix.com/topic.....omes-yahoo LIKE HOW IT BEGAN !!!!

  41. The Simon George fund

    Kudos Yahoo!

    http://simongeorgeinc.googlepages.com

  42. Praveen

    Great to see $300 million yahoo paid for del.icio.us being used.

    Cheers,
    OracleTube.com

  43. santosh

    Can’t see any bookmarks in search for ‘java’ in yahoo.
    Too late, but still at least they did it now.

  44. Robleh

    Very clever, this is a great way for Yahoo to offer a genuinely distinctive search engine from Google. PageRank was great because it recognised the links between pages not what they said was most important. Now Yahoo can take it one step further and make the link between pages and people.

    This is people powered search. Yahoo has done it. Congratulations folks!

  45. Annie Martel

    Great idea from Yahoo, a step forward for being better…

  46. Wordpress SEO

    Del.icio.us manages to avoid spam by making spammers accounts invisible. The account continues to exist but only the spammer can see his or her own account.

    Apparently Del.icio.us will also pull a bookmark down after awhile if no one else likes it.

    Unlike my first statement - which I’ve seen first hand - the second is partly conjecture.

  47. Michael

    Awesome. Can’t wait to see the same thing with Digg & Live.com.

    I still think Y! has to be the worst search engine out there.

  48. steve

    Hi,

    A great idea, pity it wasnt google. I always normally use google for my search engine use.

  49. Robert

    Surprised this was not done sooner after all the money they spent. This is a good move as many above have said, tag search is so much more powerful, as it is people driven :)

  50. Robin Jacob Abraham

    Definitely a great move….Del.icio.us is a great resource for some amazing articles.Yahoo’s taking a perfectly logical step with this one:)

  51. FuzzFind Administrator

    Our web search mashup service FuzzFind Web Search at http://www.fuzzfind.com incorporates del.icio.us results not just with Yahoo, but also Google and Windows Live. The results are consolidated and presented in a clean format to help you find the most relevant results. We also have a feature where you can adjust the weights for each of the search sources on-the-fly using sliders. Hope you can try it out, you may get a nice surprise at the results. Please do send us feedback so that we can further improve the service. Thanks. :)

  52. xgc

    I totally aggree with you Michael ;) because del.icio.us is a fantastic way of searching regarding my curent phd researches about web2.0 / social bookmarking, I modestly developped a small app. that makes searches within del.icio.us a bit “different”.
    See for instance search on “infovis” (tag) within del.icio.us.
    Unfortunately… no way at the moment to “open” this kind of app…
    But… results seems really interesting (comments very welcomed !)
    http://turing.lecolededesign.c.....delicious/

  53. Bryan

    social bookmarking yes a new phenom however it del.icio.us has the most discrete and usable features of most ive seen

    its art deco style is remarkable and not furry wookies like googles pages

    and yes im still learning about it

    plus theres even a plugin for the ever so resourceful maxthon browser one of many a user that says is certainly if not a firefox killer, a good companion browser : /