New figures released by comScore show that Google’s (mostly YouTube) share of online video has continued to grow, rising to 31.3% of all online video’s viewed in the United States, up from 28.3% in September.
Google maintained its dominance over its nearest competitor, Fox Interactive Media (FIM) who remained a distant second on 4.4%, up from 4.2% in September.
Notably the top ten companies per videos viewed continue to make up less than 50% (48.9%), indicating that the long tail for video viewing remains long, particularly considering that tenth placed Break came in a 0.5%.
YouTube’s traffic looked better again when considering video destinations (as opposed to videos viewed) with Google sites growing to 138 million unique visitors or 41.8% of the market, up from 39.4% in September. FIM sites also showed healthy growth, hitting 25.4% up from 22.6% in September.
Youtube is no longer a niche app, the more media coverage it gets the more people flock to its site. Google did a smart move in buying Youtube, its an advertisement for an advertiser.
ok boringmarket, we get it, you dont need to post generic stuff to spam.
youwho?
What would really be interesting would be to discover how much EXTRA traffic is going to YouTube as a result of Google adding YouTube viewings DIRECTLY in their SERPs?
Does this ability to view YouTube videos without leaving Google – count as a visit for YouTube. Additionally, Snap offers the same ability in their snapshots
Eh – oddly enough, I find that the majority of my online viewing has shifted over to Hulu and just watching traditional shows on the web.
Heh
You left out this statistic, which i think is important too:
“138 million Americans – approximately three in four U.S Internet users – viewed online video in November”.
That is pretty huge – those types of numbers should be enough critical mass for advertisers to take online video advertising seriously versus TV advertising.
@5 – short form video is still, by far, the most popular online video. I don’t see Hulu and short form competing – rather, it is complimentary.
For example, if i have 10 minutes during lunch to watch some video, i’m not going to watch an episode of The Office on Hulu – rather, i will watch 2-3 “hot videos of the day” that are 1-3 mins each.
Hey boring market, you realize your link has a nofollow tag so you really dont benefit from spamming.
Ok Erick, which is it:
When people comment and link to their URL they are spamming
BUT, when people comment and and don’t their “anonymous trolls” (Michael made a comment to that effect on the announcement about the crunchies trophy).
SO which is it? Doesn’t seem like one can win either way. Anon troll or spammer. Someone please clarify about this very important netiquette !!!!!!!!!
What about Facebook and MySpace’s share? I heard FB has more traffic on its photo tool than Picasa, Flickr, etc. combined. True? True for video too, and just not tracked?
@7 – Which is exactly why I said “oddly enough” because I know it’s not normal behavior. I used to watch a lot of short-form video, and I think it’s here to stay – I was just commenting on my own preferences, and how as an early viewer I had changed my habits, y’know?
If youtube have such market share, is video search engines (like Blinkx.com)still relevant?
if you think in webs videos think in youtube
Break.com – wow
I don’t think its spamming and I understand there is a no follow tag on my links. At least everything I say is connected to an e-mail and a site, Erick and bs there is no reason to be on the attack. I comment on tech crunch in order to join the conversation, I hope you would join in too. Thanks.
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