January 15, 2008

Apple Stock Tanks During Stevenote

Erick Schonfeld

53 comments »

apple-stock-chart-115.png

Steve Jobs is giving Wall Street a big yawn. The Stevenote isn’t even over yet, and Apple’s stock is already down $7 $9. The MacBook Air and iTunes Movie Rentals just doesn’t do it for them.

Can Steve-O bring the stock back with “One More Thing” at the end?

  • Sphere It

Trackbacks/Pings (Trackback URL)

  1. meneame.net
  2. www.enchilame.com
  3. Mac… Book… Air… @ otro blog ms
  4. Apple Stock Tanks During Stevenote  »TechAddress
  5. Bajan las acciones de Apple durante la Macworld
  6. Stanton Champion » Apple - Yikes!
  7. www.teknear.com
  8. TechCrunch Japanese アーカイブ » Apple株、Steve Jobs氏の基調講演中に暴落

Comments

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  1. JeffC

    The market is slashing the “something in the air” tires

  2. Eric Locken

    They need something big now !!!

  3. Krugeri

    Look at your historic data, Erick.

    Outside of last year, which was pretty special, the stock has typically moved up on rumor and down on news. It has followed this pattern as long as I can recall.

    Folks are really setting themselves up for disappointment anymore with these things. Apple can’t meet everyone’s expectations and rumors.

  4. Alaska Miller

    no more OMT in keynotes anymore. sorry.

  5. portorikan

    If I had the cheese, I would buy up some stock a little cheaper.

  6. Ronald Lewis

    The Street will never be satisfied.

  7. gregory

    impeccable timing guys, with this post… did you plan this? got me laughing, like the whole of life is just one big set-up

    pretty cool

    better than the speech

    enjoy, gregory

  8. Trae Dorn

    Eh. I still want the AppleTV Take 2 now. :P

  9. Elerson

    Stocks markets are falling around the world today. I don’t think the Apple’s perfomance would be different in a such day.

  10. Matt Farina

    Are the expectations just too high now for Apple? That they produce something ipodish or iphoneish at every big announcement?

    I think our hunger for something new may be outgrowing apples or anyones ability to innovate.

  11. Kalid Hassan

    The stock is at -9.79 (-5.48%) and stil going……….

  12. Eric

    Tanking = Countrywide & Citibank

    This is just a down day for the market. I figured a site as reputable as this one wouldn’t partake in flaming. What a pity.

  13. MadMax3000

    There was something in the air, now it’s going down: APPL

    http://www.givemebeats.com

  14. Randy

    No matter what you say or think about the short term future of the stock … You can’t deny that was a totally lame keynote. If you’re not a full time blogger, the ultra-thin notebook is cool but not that cool.

  15. starving capitalist

    Can you please stick to technology commentary?

    Everybody knows that the entire street went down today due to a report on retail sales drop in December (as well as other economic news on a perceived weakness in consumer spending). AAPL just went down with the general market, so I’d find it hard to point out the correlation between Steve Jobs and the AAPL slide.

  16. Alejandro Martínez

    Change: Down 12.68 (7.09%)
    And still going…

  17. Your Daddy

    Oh my, Apple has lost its luster.

  18. EarGoggles

    Great time to buy! Anyone got an extra $10g they could lend me?

  19. Bob

    You guys are idiots. The markets are down sharply today. This is not an “apple” issue. The citi writedown is taking all stocks down. Do some basic stock research before you write a stupid blog entry about how apple’s stock is tanking due to the keynote.

  20. radfaraf

    The market is down about 2% today as of right now so that surely doesn’t help apple stock.

  21. Dan

    You ‘Maccoes’ are hilariously defensive.

    That said, I want one of those wee MacBooks. Bet they’re a fookin’ fortune here in the UK though.

  22. Joseph

    Somehow I figured they would go UP… the things apple is relaasing/innovating are truly amazing!!!

    From an engineering point of view. But as a gadgeteer they’re still very impressive tools, and man made objects that represent our times of 2008.

    I mean 10 years down the road, the innovations that will mark our decade, would probably be the iPhone and now the MacBook Air, (proably the new way of viewing Shows, and listening to music) all innovations attributed to Apple.

    Probably Bob is right. Either case, I’d invest by the end of the day…. Shhhhh

  23. Josh Williams

    Does anyone realize that Apple’s stock has *always* gone down immediately after the keynote? Every year? For years? This is nothing new. This is nothing more than big buyers takings gains so they can buy low tomorrow on a stock that’s going to go back up to $200 within a few weeks. Typical.

  24. pc

    yeah, time to buy. but don’t hold me to that. i wish i wasn’t watching my aapl stock slide.

    but, stick to the tech commentary. this ain’t news to the analysts and the market who’ve been lapping up the rumours for the last few weeks. only something extra-ordinary and unexpected was going to make the stock buck the slide on what is a shoddy day all round for the markets.

  25. Sri

    and thm the butterfly fluttered its wings

  26. Boring Market

    This is called a discount, perfect timing to load up some more Apple stock. The company is in great shape, and everyone knows this happens around Macworld.

  27. jd

    @starving capitalist, bob and others

    when the CEO of a company gives a presentation outlining his major initiatives for the coming year, it’s kiiiind of a big deal.

    yes, markets do react to that.

    yes, aapl is probably down because of the overall market drop. BUT nasdaq is only down 2.5% and aapl is down over 6% — 5% since the keynote.

    isn’t there a slim possibility that part of that drop is a reflection of the market’s reaction to the keynote? maybe?

    you guys should check that attitude at the door. you may not agree with techcrunch’s analysis (and they may or may not be correct), but it’s perfectly reasonable and appropriate!

  28. Stanley Miller

    today’s stock market = online casino.

  29. Carl Mercier

    The stock also tanked when they announced the iPhone and the iPod, yet, both were huge hits. Wall Street doesn’t get it.

  30. Salem

    Carl, I’m pretty sure I remember aapl went up 10% on the announcement of the iphone. This may be typical, but it’s not guaranteed. I wonder what the market didn’t like? Not enough iphones sold? Not enough songs sold? Don’t like the new apple tv? What exactly did not meet expectations. Yeah, everyone was down today, but appl was down much much more than most.

  31. Jeff Hock

    Aside from the fact that the market is down overall, this is simply a manifest of the ole saying “buy on speculation, sell on confirmation”.

  32. patentMan

    @# starving capitalist - you are right!

    @27, jd: the stock market doesn’t drop that much for no reason whatsoever. compare AAPL to their competitors. if the drop differential is larger than them then you can assume there is a macWorld effect. If not, it’s the market.

    Learn to analyze people and stop acting like Fox news!

  33. jd

    @patentman

    “compare AAPL to their competitors. if the drop differential is larger than them then you can assume there is a macWorld effect. If not, it’s the market.”

    at 3:19pm prices:

    aapl, down 7.7%
    computer hardware index, down 4.2%
    nasdaq, down 1.75%

    news moves markets and individual companies both, why is this such a difficult concept to fathom?

  34. patentMan

    jd,

    my comment was for both of you :)

    if you proved via the #’s then you are right. I don’t doubt you. i am just simply sick of people making statements without presenting some proof.

    like a lot of posts that erick and duncan make (he’s bad!!)

  35. jd

    cheers patentman.

    re: erick and duncan - that’s what they get paid the big bucks for! ;)

  36. Raskin

    Erick is a funny guy.

  37. Mike P.

    Did you even see what was going on in the broader market? Do you think investors care about his keynote when Christmas retail sales numbers were a brick and citi disappointed?

  38. Mike P.

    oh, and the fact that aapl is down 5 bucks in afterhours isn’t because people “yawned” at the presentation — it’s because intel disappointed — tech will be hit very hard tomorrow

  39. Keith Shepard

    Same old, same old on Wall Street…”buy the rumor, sell the news”. Nothing new really.

    Wash, rinse, repeat.

  40. Adam

    I don’t think that there’s a product in our collective imagination that Steve could have pulled out today that would have AAPL up on the day. Risky assets are just starting to wake up to global economic reality (NASDAQ down 2.45% today, down 8.85% YTD). I would argue that AAPL still has a pretty fancy price even down 14.5% YTD. A price/earnings ratio of about 42 heading into a U.S./Global recession is pretty optimistic. I’ll say again that I have no idea where this stock is going but if I was a monkey in front of a dart board (and I am) I would choose not to throw the dart (and I’m not).

  41. Your Daddy

    Bullshit, on CNBC they said that APPL stock went up 10% after 2007’s, 11% after 2006’s but was down after 2005’s. So maybe it only lasts 2X then flops. Then again, this is a recession year, yo.

  42. Your Daddy

    3G IPHONE With Active Synch Support would have saved thier ass today.

  43. ItsNotTheSame

    Apple is seen as a luxury/brand product by wall street. Let’s be honest, its not selling an essential commodity that has no substitute, but rather high end product of very competitive industry. With the possibility of recession looming thanks to December spending and news of citi’s losses and job cuts, companies like Apple are among the most hard hit. When was the last time Apple sold big in emerging markets?

  44. Manuel

    I agree with Keith Shepard, “buy the rumor, sell the news…”
    Nothing new, of course.

  45. Todd

    No 3G iPhone? Then stock goes flat or tanks, that was predicted everywhere:

    http://keynoteindexfund.com/