Comments on: Gigya Unveils Monetization Strategy: Distribution of Branded Widgets

By: Strategi monetisasi yang mana lagi? | NavinoT

Strategi monetisasi yang mana lagi? | NavinoT — Wed, 03 Dec 2008 01:06:31 +0000

[...] Gigya, per berita Techcrunch, memilih strategi membuat layanan widget dengan brand di samping layanan gratis yang sudah dipunyainya. Gratis tidak bisa diubah menjadi berbayar. Namun gratis tak bisa juga di-shutdown karena hal tersebut adalah penarik pengguna. Pengguna adalah pasar. Ini strategi subsidi silang. [...]

By: Gigya Raises $11 Million For Two-Pronged Widget Strategy

Gigya Raises $11 Million For Two-Pronged Widget Strategy — Wed, 01 Oct 2008 20:37:09 +0000

[...] currently monetizes only its Wildfire service, and it does so through the use of branded widgets that get offered to consumers after they add non-branded widgets to their profile pages and blogs. [...]

By: StatsGuy

StatsGuy — Sun, 20 Jan 2008 20:49:05 +0000

St. Stephen,

I would take quant casts metrics with a grain of skepticism, they’re fairly new to the game and are not very mature in their metrics: both in methods of gathering the data and making sense of it.

Also… I agree with Troy, Clearspring is Killing Gigya in deep analytics. Gigya is the poor man’s Clearspring.

By: Troy B

Troy B — Wed, 16 Jan 2008 21:03:50 +0000

Interesting article. From a developer’s standpoint I have used many of the widget platforms and my personal favorite has been, and continues to be Clearspring http://www.clearspring.com/ Their widget service is easier, quicker, and more feature rich.

By: Joe T.

Joe T. — Tue, 15 Jan 2008 06:39:53 +0000

I think they need to leverage best-of-breed, proactive peer-to-peer user-centric widgets to monetize bleeding-edge, distributed, granular enterprise networks!

By: st stephen

st stephen — Tue, 15 Jan 2008 05:49:00 +0000

whoopie, try reading the last line of the post and multiplying by say 10K:
http://www.quan...p-5bYR8i0Mbt2aw

By: whoopie

whoopie — Tue, 15 Jan 2008 01:40:44 +0000

“gruvr’s tourmap widget has been using gigya wildfire”

what the hell is gruvr? yet another three hundred-hits-a-day pile of awesomeness

By: Tzahi

Tzahi — Mon, 14 Jan 2008 22:03:36 +0000

#7- Tom:
“MySpace won’t tolerate that…”

are you Tom from Myspace, as “Tom is in your extended network” ?

By: Tom

Tom — Mon, 14 Jan 2008 21:08:29 +0000

MySpace won’t tolerate that – see banning of photobucket’s spiderman branded ‘video widget’ last year.

By: Joke Cricket

Joke Cricket — Mon, 14 Jan 2008 20:08:43 +0000

wow..its cool…

By: MP3Nation

MP3Nation — Mon, 14 Jan 2008 19:54:04 +0000

Sounds interesting….

By: st stephen

st stephen — Mon, 14 Jan 2008 19:18:31 +0000

This sounds like a good move for gigya and those of us who banked on wildfire for a distribution vehicle…

gruvr’s tourmap widget has been using gigya wildfire and its analytics for several months now, and the stats provide an incredibly useful level of detail on how fast and where the widget is spreading.

As I interpret this, I will now be able to simply check a box saying I’d like to make income from ads during widget posts. sweet. The only thing is
it would be nice to have an option of pay-per-click instead of per install.

say if you fellers would like a peek at our gigya dashboard screenshot showing the viral evolution of the gruvr map widget hit me up. It’s pretty interesting, the analytics tell a story – and it looks set to crack 5MM pvs/month after releasing in late Oct.

By: Mark Hendrickson

Mark Hendrickson — Mon, 14 Jan 2008 19:00:42 +0000

MrBuzzSaw – To clarify, Gigya doesn’t distribute widgets onto people’s desktops but rather across the web onto various websites. So the issue of systems only being able to support a few widgets doesn’t apply, although a variation of the problem wherein profile pages get overwhelmed by widgets could.

By: MrBuzzSaw

MrBuzzSaw — Mon, 14 Jan 2008 18:49:13 +0000

I disagree partially with whoopie. Widget distributors are much like ad networks. They are essentially site aggregators for distribution. The network of sites is really the key. I think gigya and the likes will need to show their value add and if they can sign up sites where users are likely to install widgets, they’ve got a business case. However, I think the number of people who install widgets are a select few. If you’ve ever used y! widgets/confabulator, you’ll also soon realize that a user’s system can only support a few widgets before the system memory gets bogged down. Good luck to them if they can survive and thrive.

By: whoopie

whoopie — Mon, 14 Jan 2008 18:34:15 +0000

just deadpool it now. platformitis indeed. fb apps, y! widgets, igoogle, myspace apis, opensocial, netvibes platform….who the hell is going to give gigya ten seconds in this mess???