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	<title>Comments on: Amazon And Pepsi To Offer Free Music</title>
	<atom:link href="http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/</link>
	<description>Startup and Technology News</description>
	<pubDate>Tue, 07 Oct 2008 12:08:34 +0000</pubDate>
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		<title>By: Pepsi y Amazon te regalan canciones &#8220;gratis&#8221;</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1923224</link>
		<dc:creator>Pepsi y Amazon te regalan canciones &#8220;gratis&#8221;</dc:creator>
		<pubDate>Wed, 16 Jan 2008 10:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1923224</guid>
		<description>[...] través del portal Tech Crunch, hemos conocido que Pepsi y Amazon han decidido ofrecerte música gratis a partir del próximo día [...]</description>
		<content:encoded><![CDATA[<p>[...] través del portal Tech Crunch, hemos conocido que Pepsi y Amazon han decidido ofrecerte música gratis a partir del próximo día [...]</p>
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	<item>
		<title>By: meneame.net</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1921241</link>
		<dc:creator>meneame.net</dc:creator>
		<pubDate>Tue, 15 Jan 2008 15:09:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1921241</guid>
		<description>&lt;strong&gt;Pepsi y Amazon se unen para regalar música...&lt;/strong&gt;

Las compañías Pepsi y Amazon van a iniciar una campaña para los consumidores de la bebida en la que regalarán un billon de canciones libres de DRM. La oferta comenzará el 1 de febrero. [inglés]...</description>
		<content:encoded><![CDATA[<p><strong>Pepsi y Amazon se unen para regalar música&#8230;</strong></p>
<p>Las compañías Pepsi y Amazon van a iniciar una campaña para los consumidores de la bebida en la que regalarán un billon de canciones libres de DRM. La oferta comenzará el 1 de febrero. [inglés]&#8230;</p>
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		<title>By: Steven</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1921193</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Tue, 15 Jan 2008 14:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1921193</guid>
		<description>What's interesting about the promotion is unlike the previous Pepsi/iTunes giveaway back in 2004, it seems like you need to purchase 5 bottle caps to get a singel download.   Seems like a lot of Pepsi to drink for a single free track.</description>
		<content:encoded><![CDATA[<p>What&#8217;s interesting about the promotion is unlike the previous Pepsi/iTunes giveaway back in 2004, it seems like you need to purchase 5 bottle caps to get a singel download.   Seems like a lot of Pepsi to drink for a single free track.</p>
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	<item>
		<title>By: spremuta di link 2 &#124; Manicalarga: notizie e consigli</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920697</link>
		<dc:creator>spremuta di link 2 &#124; Manicalarga: notizie e consigli</dc:creator>
		<pubDate>Tue, 15 Jan 2008 08:52:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920697</guid>
		<description>[...] Amazon e Pepsi offrono musica drm free da Techcrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Amazon e Pepsi offrono musica drm free da Techcrunch [...]</p>
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	<item>
		<title>By: soledad</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920672</link>
		<dc:creator>soledad</dc:creator>
		<pubDate>Tue, 15 Jan 2008 08:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920672</guid>
		<description>i was getting really starting to get excited about this pepsi amazon thing ...and then saurabh just killed the whole thing for me with his essay about DRM, idioms, and whatever this SFC thing is he's talking about.  dangit.</description>
		<content:encoded><![CDATA[<p>i was getting really starting to get excited about this pepsi amazon thing &#8230;and then saurabh just killed the whole thing for me with his essay about DRM, idioms, and whatever this SFC thing is he&#8217;s talking about.  dangit.</p>
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		<title>By: Saurabh</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920665</link>
		<dc:creator>Saurabh</dc:creator>
		<pubDate>Tue, 15 Jan 2008 07:50:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920665</guid>
		<description>As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
          While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a pioneer in Short Form Content (SFC) business in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.
This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.

(comments posted by: saurabh@phonethics.in)</description>
		<content:encoded><![CDATA[<p>As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.<br />
          While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a pioneer in Short Form Content (SFC) business in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.<br />
This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.</p>
<p>(comments posted by: <a href="mailto:saurabh@phonethics.in">saurabh@phonethics.in</a>)</p>
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		<title>By: mikebee</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920646</link>
		<dc:creator>mikebee</dc:creator>
		<pubDate>Tue, 15 Jan 2008 07:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920646</guid>
		<description>You collect points. Points? POINTS??? Give me a break. At least when Apple gave it away, you got a song.

Microsoft too sells music though points. And people answer: Microsoft sells music?!?

Exactly.</description>
		<content:encoded><![CDATA[<p>You collect points. Points? POINTS??? Give me a break. At least when Apple gave it away, you got a song.</p>
<p>Microsoft too sells music though points. And people answer: Microsoft sells music?!?</p>
<p>Exactly.</p>
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		<title>By: DavidEzra</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920344</link>
		<dc:creator>DavidEzra</dc:creator>
		<pubDate>Tue, 15 Jan 2008 00:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920344</guid>
		<description>When you say "drink lots of Pepsi, get DRM free music for free on Amazon" ... what exactly does that mean?

How much Pepsi do I have to drink before I get a single song?  10, 100, 1000?</description>
		<content:encoded><![CDATA[<p>When you say &#8220;drink lots of Pepsi, get DRM free music for free on Amazon&#8221; &#8230; what exactly does that mean?</p>
<p>How much Pepsi do I have to drink before I get a single song?  10, 100, 1000?</p>
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		<title>By: Kevin Reeth</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920323</link>
		<dc:creator>Kevin Reeth</dc:creator>
		<pubDate>Tue, 15 Jan 2008 00:00:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920323</guid>
		<description>Another interesting angle to this - years ago, in the Web 1.0 days, PepsiStuff was an alliance between Pepsi and Yahoo (see http://docs.yahoo.com/docs/pr/release814.html).  Very interesting to see that Amazon is now the fulfillment partner, especially in a domain in which Yahoo hopes to compete.</description>
		<content:encoded><![CDATA[<p>Another interesting angle to this - years ago, in the Web 1.0 days, PepsiStuff was an alliance between Pepsi and Yahoo (see <a href="http://docs.yahoo.com/docs/pr/release814.html" rel="nofollow">http://docs.yahoo.com/docs/pr/release814.html</a>).  Very interesting to see that Amazon is now the fulfillment partner, especially in a domain in which Yahoo hopes to compete.</p>
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		<title>By: Joke Cricket</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920006</link>
		<dc:creator>Joke Cricket</dc:creator>
		<pubDate>Mon, 14 Jan 2008 20:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1920006</guid>
		<description>It seems every one wants to share the pie of Music and Movies now..</description>
		<content:encoded><![CDATA[<p>It seems every one wants to share the pie of Music and Movies now..</p>
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		<title>By: MP3Nation</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919998</link>
		<dc:creator>MP3Nation</dc:creator>
		<pubDate>Mon, 14 Jan 2008 20:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919998</guid>
		<description>What a combination???

http://gameimpacto.blogspot.com</description>
		<content:encoded><![CDATA[<p>What a combination???</p>
<p><a href="http://gameimpacto.blogspot.com" rel="nofollow">http://gameimpacto.blogspot.com</a></p>
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		<title>By: Andrew</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919946</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Mon, 14 Jan 2008 19:36:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919946</guid>
		<description>Interesting...  By the way....

Does anyone know why you have to purchase the songs on Amazon and itunes one at a time.  Why don't they have a shopping cart for the songs you purchase and purchase them all at once.   If I have missed something please let me know... It would make shopping a lot easier.  I have emailed amazon and surprise... they have not responded.</description>
		<content:encoded><![CDATA[<p>Interesting&#8230;  By the way&#8230;.</p>
<p>Does anyone know why you have to purchase the songs on Amazon and itunes one at a time.  Why don&#8217;t they have a shopping cart for the songs you purchase and purchase them all at once.   If I have missed something please let me know&#8230; It would make shopping a lot easier.  I have emailed amazon and surprise&#8230; they have not responded.</p>
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		<title>By: Duncan Riley</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919913</link>
		<dc:creator>Duncan Riley</dc:creator>
		<pubDate>Mon, 14 Jan 2008 19:20:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919913</guid>
		<description>patentman
direct contact from Amazon.</description>
		<content:encoded><![CDATA[<p>patentman<br />
direct contact from Amazon.</p>
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		<title>By: Niraj</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919903</link>
		<dc:creator>Niraj</dc:creator>
		<pubDate>Mon, 14 Jan 2008 19:18:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919903</guid>
		<description>Man, if only it had been Coke that made this deal...it would have been a great way to use Coke Rewards points! :(</description>
		<content:encoded><![CDATA[<p>Man, if only it had been Coke that made this deal&#8230;it would have been a great way to use Coke Rewards points! <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /></p>
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		<title>By: patentMan</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919894</link>
		<dc:creator>patentMan</dc:creator>
		<pubDate>Mon, 14 Jan 2008 19:11:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919894</guid>
		<description>has pepsi announced this? what are your sources Duncan about the "collect and get"

i saw similar news on nytimes.com today.</description>
		<content:encoded><![CDATA[<p>has pepsi announced this? what are your sources Duncan about the &#8220;collect and get&#8221;</p>
<p>i saw similar news on nytimes.com today.</p>
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		<title>By: Andy Gongea</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919881</link>
		<dc:creator>Andy Gongea</dc:creator>
		<pubDate>Mon, 14 Jan 2008 18:57:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919881</guid>
		<description>kudos for Pepsi - also known as one of the best companies with crystal marketing image.</description>
		<content:encoded><![CDATA[<p>kudos for Pepsi - also known as one of the best companies with crystal marketing image.</p>
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		<title>By: MrBuzzSaw</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919877</link>
		<dc:creator>MrBuzzSaw</dc:creator>
		<pubDate>Mon, 14 Jan 2008 18:52:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919877</guid>
		<description>The selection of songs has gotten a lot better.  Kudos for amazon for breaking new ground.</description>
		<content:encoded><![CDATA[<p>The selection of songs has gotten a lot better.  Kudos for amazon for breaking new ground.</p>
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		<title>By: Michael for netzwellen</title>
		<link>http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919873</link>
		<dc:creator>Michael for netzwellen</dc:creator>
		<pubDate>Mon, 14 Jan 2008 18:48:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/01/14/amazon-and-pepsi-to-offer-free-music/#comment-1919873</guid>
		<description>amazon is really turning on the heat.  Lets see how apple reacts.</description>
		<content:encoded><![CDATA[<p>amazon is really turning on the heat.  Lets see how apple reacts.</p>
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