Comments on: New Beta Site Pushes AOL Finance To Top Spot

By: Agoracom: Small Cap Investment

Agoracom: Small Cap Investment — Wed, 09 Jul 2008 15:00:53 +0000

[...] re-design is paying off in a big way. In the U.S., AOL Finance has now surpassed both Yahoo and MSN in terms of both unique visitors and page views. The Canadian side hasn’t implemented all of [...]

By: socialinnovation3.com

socialinnovation3.com — Tue, 29 Apr 2008 12:01:56 +0000

[...] Why the surge? AOL attributes it to a year long rebranding and redesign effort, noting that every key vertical site has been redesigned (see our coverage of AOL Finance, for example, and the almost immediate traffic surge that followed). [...]

By: AOL Sees Strong Growth In Sites After Year Long Revamping

AOL Sees Strong Growth In Sites After Year Long Revamping — Fri, 25 Apr 2008 09:42:07 +0000

By: AOL Buys Bebo For $850 Million

AOL Buys Bebo For $850 Million — Thu, 13 Mar 2008 14:01:00 +0000

[...] competitive fire. The opening of AIM, mentioned above, is just one indication. The company has been releasing genuinely innovative new products and has also made a number of smaller strategic acquisitions over [...]

By: Yahoo! Finance has lost its way | IR Web Report

Yahoo! Finance has lost its way | IR Web Report — Sat, 09 Feb 2008 11:14:36 +0000

[...] I’m quite impressed with the new AOL Money and Finance beta site, which has seen strong growth in visitors in recent months. I also like BusinessWeek’s Company Insight Center, though its less [...]

By: Boring Market

Boring Market — Fri, 11 Jan 2008 22:44:27 +0000

I swear by Google finance, it stream lines research by becoming a killer app. without the overload of content and ads. I suggest it to every single people I talk about the market with, its sad that more people don’t realize how easy it is to use. AOL does have the strong hold on the market, because as people said earlier of owning Blogging Stocks and the unofficial apple blog etc. Google ’s interface is more user friendly.

By: Spandana

Spandana — Fri, 11 Jan 2008 20:45:43 +0000

the link above in #25 doesn’t work is supposed to bring you to their interactive chart. it doesn’t work, i guess you can only navigate to it. chart in this case (ebay) is busted. so is the one for yhoo.

By: Spandana

Spandana — Fri, 11 Jan 2008 20:43:08 +0000

it’s in beta alright. check out http://beta.fin...ay-inc/ebay/nas. exactly how a beta product in this state make such a dramatic traffic difference, beats me.

By: Shashi

Shashi — Fri, 11 Jan 2008 20:13:15 +0000

I use Y! and Google Finance, but i am really impressed with the plethora of information on beta.finance.aol.com. But when you say unique visitors, its not so uncommon to have more unique visitors for a beta site. May be we can better analyze the stats that are collected after the site went live.

By: Mo Money

Mo Money — Fri, 11 Jan 2008 20:06:04 +0000

//AOL Money is taking over the space not because of their beta launch but rather because of their kickass coverage of the money and finance worlds as covered by things like BloggingStocks and WalletPop

Exactly! Which proves one more time that it is the talent and the content that drive the traffic. Only that an not some Web 2.0 voodoo.

As to the feature set, AOL Money site still (!!!!) doesn’t have Options quotes or Technical Analysis in their charts. Something Yahoo has had for like 10 years by now.

By: Dan

Dan — Fri, 11 Jan 2008 18:39:19 +0000

This is definitely and improvement for AOL, but I still like Google’s interface and charting a lot better. However, Yahoo! is still second to none when it comes to its content and message boards.

By: Cate Long

Cate Long — Fri, 11 Jan 2008 18:22:35 +0000

All the big finance sites are usable and attract a lot of traffic.

And the portals that have advertising are very profitable.

What I find interesting is that retail investors use these portal sites rather than their brokers sites.

Typically they maintain portfolios on the portal sites and use them heavily for market data and news.

And only go to the broker site to execute trades…

By: Matt

Matt — Fri, 11 Jan 2008 15:47:09 +0000

miss me, mike? well, here’s another for ye… hehehe

there is no good finance site in existence… i’ll not give my vote to one for being “the best” because none of them are a bloomberg machine… be real, these sites are almost halfway fun for someone who is courting a minor interest in a stock or two they might own, but none of them are the least bit useful to anyone who is serious about money.

it cannot be pulled off by AOL, MS, Yahoo, or Google…

Google comes the closest to being an actual usable application, but as mentioned, they fall short on the content factor… all the data are there, they just have not wrapped in it in a consumable package, shame on them.

The best Finance site has yet to come… and when it does, it will be developed by a startup and acquired by the smartest of the those big 4 (most likely google or microsoft as AOL doesnt seem to have a checkbook and Yahoo likes to chew their food for way to long before swallowing… so obviously its MS or GOOG.)

Shame on TC for giving even a shred of praise to anything AOL has to excrete.

By: The Money Man

The Money Man — Fri, 11 Jan 2008 15:32:50 +0000

AOL Money is taking over the space not because of their beta launch but rather because of their kickass coverage of the money and finance worlds as covered by things like BloggingStocks and WalletPop. That new beta launch is just a utility that gives users the reason to be habitual but it’s the great news and features that get folks in to the site. I see nothing but great things ahead for that business, regardless of any reduction in traffic from their increasingly less relevant portal lead generator.

By: OPEN GIGA

OPEN GIGA — Fri, 11 Jan 2008 14:50:29 +0000

I think, Yahoo! Always Best

By: steve

steve — Fri, 11 Jan 2008 14:47:22 +0000

I am confused. if the AOL site is still in Beta and has not yet replaced the existing site then it seems pretty unlikely that the beta site is responsible for the traffic increase.

Frankly, Yahoo, MSN, AOl are all bubble gum finance sites.

I like Bloomberg, Morningstar, FT

By: Timothy

Timothy — Fri, 11 Jan 2008 14:16:35 +0000

looks interesting .

———
http://www.xencasino.com

By: firstrate

firstrate — Fri, 11 Jan 2008 13:05:48 +0000

I am very impressed with the new AOL beta site. I have not been a user to date but this would make me switch. Thanks for covering it as I have not heard about it elsewhere which is odd if they are now #1

By: Roman Geyzer

Roman Geyzer — Fri, 11 Jan 2008 12:26:24 +0000

I’ve used Yahoo Finance for years and like Google Finance for certain things, but I’ll be sure to give AOL a fresh look. Thanks Michael.

By: Guest

Guest — Fri, 11 Jan 2008 12:24:38 +0000

Yahoo! is clearly the best!!

By: stone

stone — Fri, 11 Jan 2008 12:01:26 +0000

I have to say that I agree that Y Finance just ruined their charts – I dread clicking on one. This comes a year after their ruined their message boards with a new UI.

AOL’s new site is pretty good. I will actually consider switching my portfolio. It’s all cming full circle because Finance was my first use of AOL “way back when”

By: gregory

gregory — Fri, 11 Jan 2008 11:47:29 +0000

bloomberg

By: Steven Loi

Steven Loi — Fri, 11 Jan 2008 11:36:52 +0000

@4: I must disagree with you saying Y! has decent interactive flash charts. It’s way too heavy and I dread clicking on it. Also, with their interactive chart taking up the whole webpage, users are unable to see latest headlines…

I agree their message boards have the most traffic of the three, but still decent at best. Y! does stand out though — reminds of me of the whole john mackey fiasco.

By: Steven Loi

Steven Loi — Fri, 11 Jan 2008 11:32:52 +0000

I use Google Finance, but I can understand why many folks don’t — it doesn’t offer enough. My next choice would be Y! to get me all the articles I need. I tested AOL Finance’s Beta site out when you first posted about it, but I was a bit turned off but how absurdly long they made their homepage. I kept scrolling and scrolling… while that still remains, they looked like they’ve done a great job with the streaming quotes, layout, and use of ajax.

By: The Hater

The Hater — Fri, 11 Jan 2008 10:59:00 +0000

Y! is best in breed. Anyone who is serious about finance will almost assuredly agree.