Comments on: Exclusive: Mozilla Secretly Launches A Viral Campaign For Firefox

By: Karizmatic » Bad bad buzz pour Mozilla

Karizmatic » Bad bad buzz pour Mozilla — Fri, 14 Mar 2008 04:12:05 +0000

[…] plus d’information, voici un article de Libération (vf) et un post sur TechCrunch (vo). Vous pouvez aussi jetter un oeil sur le post “Pour une campagne virale […]

By: free php scripts

free php scripts — Mon, 04 Feb 2008 17:38:59 +0000

Why not focus on what *really* separates FF from IE instead of taking a risk on an advert that is so obviously going to offend and that does nothing to educate users about the merits of using FF but instead spreads a lame attempt to build a brand-image?

What’s more important to you- Brand Quality or Product Quality? This type of ad (offensiveness aside) says “our brand identity is the most important thing about our product” and companies generally only revert to that type of campaign when there’s really nothing to differentiate them from the other products on the market.. But Firefox actually IS a better product (I trust you agree) so start selling it based on THAT fact.
All the cool people already use firefox, you don’t need to advertise to them.

You need a nice sheeple-friendly advert with fluttering birds and laughing children and calming music that explains in comforting tones why firefox is better, faster, more secure and offers a smoother web experience. Then Mom and Pop will want it. Then you’ve got your market share.

By: ashkan memarpour

ashkan memarpour — Mon, 04 Feb 2008 11:13:41 +0000

what a load of bollocks. i could never believe that viral marketers were capable of making this much crap. if you wanna trash up a brand and make it work in your favor, this is definitely not the way. “38% less likely to live with others suffering from breast cancer” how on the palnet of earth this can be linked to using a particular software???????
right now you need to do some damage control, you just bashed up your own brand. i will be more than happy to give you some info on contact details of good crisis managers and PR experts, you guys get yourselves some expert help and you may even wanna consider going back to business school.
now i have a different definition of a publicity nightmare.

By: Beth Budwig

Beth Budwig — Fri, 11 Jan 2008 09:33:07 +0000

“sticking with IE that keeps crashing every 30 minutes represent sloth, a trait common to couch potatoes, and those addicted to greasy foods.”

…or it means not being hip to firefox. I doubt my grandmaw’s made the switch. She also doesn’t have an iPod, and has no interest in SF.

This thread makes me want to switch to IE7.

By: PKB » Firefox “Fight Against Boredom” Video

PKB » Firefox “Fight Against Boredom” Video — Fri, 11 Jan 2008 07:17:08 +0000

[…] today TechCrunch linked to a still-in-development site for a marketing program we are working on called […]

By: Lobotomia

Lobotomia — Thu, 10 Jan 2008 15:21:17 +0000

People of Mozilla are crazy…

By: Firefox | Fight Against Boredom | Brainstorm #9

Firefox | Fight Against Boredom | Brainstorm #9 — Thu, 10 Jan 2008 12:39:57 +0000

[…] | Via TechCrunch […]

By: Ubuntu Times » Se armo la grande en Mozilla

Ubuntu Times » Se armo la grande en Mozilla — Wed, 09 Jan 2008 17:33:28 +0000

[…] una pagina de Techcrunch hay una larga lista de comentarios donde se puede leer en […]

By: Yseult

Yseult — Wed, 09 Jan 2008 13:20:51 +0000

I’m just wondering if everyone is asleep here, or am I getting too old for the public, but it’s direct mock up of Band Aid I and II Video…

And boy, Band Aid was bad (”tuneless” in the phrasing of Morrissey), but this is even worse… even for a parody.

http://www.youtube.com/watch?v=8jEnTSQStGE
http://www.youtube.com/watch?v=hDhnIWMBrc0

By: d3bruts1d.com / Mozilla Pulls Stupid Firefox Ad

d3bruts1d.com / Mozilla Pulls Stupid Firefox Ad — Wed, 09 Jan 2008 01:30:19 +0000

[…] “viral” website, and Mozilla’s VP of marketing Paul Kim has pubicaly apologized stating that, “There is no way we would have gone live with a site that mocks cancer victims if there had […]

By: Gordon Peffer

Gordon Peffer — Wed, 09 Jan 2008 01:29:37 +0000

My wife was a Firefox user who died of cancer. It is hard to imagine the mind who would consider this funny.

By: sherry

sherry — Tue, 08 Jan 2008 21:26:18 +0000

* 24% less likely to live with others suffering from heart disease.
* 66% more likely to have viewed or listened to audio or video about politics or public affairs news within the last 30 day.
* 89% more likely to have purchased database software for work in the last year.
* 38% less likely to live with others suffering from breast cancer.

Bad taste or not the stats could be true, since using Firefox means you have to have the initiative to go out there and look for alternatives to the status quo, which is the IE that’s shipped out in every Windows pc on earth.

Personal volition doesn’t come easy, and sticking with IE that keeps crashing every 30 minutes represent sloth, a trait common to couch potatoes, and those addicted to greasy foods.

By: /pd

/pd — Tue, 08 Jan 2008 17:28:06 +0000

just in - Mozilla pulls offensive viral campaign - http://tinyurl.com/2zk2m3

By: www.planetalibro.com.ar

www.planetalibro.com.ar — Tue, 08 Jan 2008 17:04:40 +0000

Campaña viral Para FireFox por Mozilla…

Vota este post en planetalibro.com.ar/noticias…

By: Bonny

Bonny — Tue, 08 Jan 2008 14:36:27 +0000

The only was they can redeem themselves is with a true and funny viral campaign. They could do so many cool stuff without offending anyone!

By: noonereally

noonereally — Tue, 08 Jan 2008 14:05:48 +0000

So Firefox made a video they think is funny and posted it. If you don’t like it, don’t watch it. For people who are offended - grow up, get some thicker skin, and quit being such a puss. I personally think the song portion sucked, but the statistics thing was a little funny, though it doesn’t bother me one way or the other. People have become way too sensitive.

By: Mozilla pulls offensive viral campaign - www.Tech-Dump.com

Mozilla pulls offensive viral campaign - www.Tech-Dump.com — Tue, 08 Jan 2008 12:50:31 +0000

[…] presumably designed to be amusing, went down like a lead balloon. The viral campaign was given a good shoeing on […]

By: Sandy

Sandy — Tue, 08 Jan 2008 12:16:23 +0000

I support using Firefox, and encourage my clients to use it wherever possible. I did notice, however, that uploading 25 MB to YouSendIt went infinitely long (>23 hours projected; halted) in FF, while an attempt at the same time of day in IE took the expected 7 minutes.
FF gets viral marketing anyway, from users — that’s pretty much what viral marketing was, before the marketers got hold of it. This ad campaign sucks, but I would not have seen it except for The Reg’s story.

By: other

other — Tue, 08 Jan 2008 07:05:39 +0000

“When was the last time Microsoft said sorry for IE?”

Uh, MS/IE never went and made horribly offensive “viral” jokes. Also, using FF3 right now, the memory leaks are less frequent, but far from solved, and the performance hogging issues charge on.

By: Marc

Marc — Tue, 08 Jan 2008 04:52:19 +0000

What in effing hell were they thinking?

That was bloody dreadful!!!

I can’t believe they actually sang that pisser of song through to completion. Honestly, I thought they would have paid us for out time with some great punchline at the end to show it was a joke.

I’m seriously pissed off that I watched that thing all the way through.

Just a horrendous, absolutely atrocious piece of video! They need to publicly apologize to Firefox users for producing that worthless piece of three minutes of life stolen from so many of us.

By: Phillip

Phillip — Tue, 08 Jan 2008 03:58:19 +0000

Duncan, the “Truth About Mozilla” website isn’t a fake blog. It’s a real critique of Mozilla’s practices. Some people feel this has become necessary since the formation of a for-profit organization. Just because Mozilla is Open Source doesn’t mean everything it does is automatically rosy. This video is just one example.

By: Jeremy

Jeremy — Tue, 08 Jan 2008 03:07:01 +0000

Guys, I’m a Web 2.0 developer. I can attest to the fact that FF 2 is much better than IE7 in terms of 1. performance for Javascript-heavy websites, and 2. Memory consumption. IE7 is plagued with multiple memory leak problems. Ask any serious web developer and they will agree with me. IE7 is just an inferior browser. Period.

By: d3bruts1d

d3bruts1d — Tue, 08 Jan 2008 02:44:05 +0000

What in the hell where they thinking? This is the worst thing to hit the net in a long, long time.

By: Amanda

Amanda — Tue, 08 Jan 2008 02:36:03 +0000

Give me a break people. The guy apologized, it sucks, oh well.

People make insensitive and non-PC jokes behind the scenes all the time, don’t act like you haven’t. This is obviously has to do with the people content-creation or copywriting and shame on then for making it live, hoping people wouldn’t discover it yet, but cut them some slack.

By: TheFuckSong.com - Web 2.0 Stress-relief

TheFuckSong.com - Web 2.0 Stress-relief — Tue, 08 Jan 2008 01:40:08 +0000

Viral my a**! Don’t get my wrong. I use Firefox, I can’t live without it, especially the add-ons. But the video sux, the “statistics” are lame and not funny, AT ALL. If it’s up to me, I’ll fire the marketing team behind this as soon as you can say CRAP.

http://www.TheFuckSong.com - Web 2.0 Stress-Relief