Liberty Media has acquired a controlling stake in online retailer and fitness website Bodybuilding.com for $100 Million.
Bodybuilding.com sells a broad range of fitness supplements, clothing and supplies as well as offering general fitness articles and a social networking service where over 100,000 users swap exercise goals or post pictures.
According to comScore, Bodybuilding.com had around 2 million unique visitors in November, and according to Liberty sales are expected to top $100 million in 2008.
It’s an interesting move by Liberty Media given they are better known for their investments in other holding companies, most notably IAC/ Interactive Corp.
Wall Street Journal reports that Liberty Media acquired the stake from the site’s founding family and Milestone Partners and that the deal is expected to be formally announced today.
no WAY!!! how much is the stake anyone? i wanna know the company value, i really like bodybuilding.com
I would agree as well that this is an interesting move for Malone and Co. However, it doesn’t really matter what we think — As long as it makes sense to them and it does well — More power to them.
So bodybuilding equipment would be going to be one of the targeted product in 2008!
i use to frequent this site, back in my workout days…geez, i didn’t realize a controlling stake would yield 100M – that’s some big money floating around
With expected sales of the same value of the controlling stake, and taking in account potential development (good community that will continue to grow, so free advertising for their products), it may be a good deal.
Good news for everyone in the industry controlling stake = 1 year of sales, not bad.
Seems like a good investment. World is very interested in health these days. I myself have a muscle supplement company (MUSCLE ltd.) and this are defiantly on the rise.
Awesome! Im a keen martial artists and use MartialEdge.net all the time.. its a very similar site to bodybuilding.com but focuses around martial arts fans. Who knows maybe they’ll be bought out in a year or two!
Fap, fap, fap, fap, fap
I liked this site, I will recommend my friends to readers, here are some tips to stop eating healthy —> I don’t know why I had never though before about making juices drinks. Right now I feel like I discovered a whole new way of snacking with juices drinks and keeping my body hydrated through the day with delicious tasting, vitamin filled Healthy Juices.
This sucks! I will have to find another supplement website that’s still free from an evil corporation. I don’t Sponsor ANY business owned or partially own by Liberty Media.