January 4, 2008

Technorati Makes Changes To Blog Rankings. Big Hit For No. 1 Engadget

Michael Arrington

23 comments »

Technorati made changes this week to the way it counts inbound links for purposes of determining its blog rankings. This had some effect on the Technorati 100 list.

Technorati was previously counting all links made to blogs on a given domain. So links to, for example, chinese.engadget.com were also counting towards engadet.com, even though they are separate blogs. They are no longer counting these links.

Engadget took the biggest hit, losing more than a quarter of their 30,000+ unique links over the last six months. They are still the top blog; however, no. 2 Gizmodo is within striking distance, whereas before they were not even close. TechCrunch was affected, dropping from no. 2 to no. 3 behind Gizmodo (our France, UK and Japan blogs are on subdomains). Even so, the changes seem appropriate.

Technorati VP Engineering Dorion Carroll explains the change here. There is still a massive amount of fraud links counted by Technorati in their Top Blogs list. I’m hoping that their newfound focus will lead to further changes.

  • Sphere It

Comments

Players changing algorithms becomes a sure win for some news coverage :-)

 

Looks like they even consider http://www.domain.com and http://domain.com to be different sites..I hope that’s not the case.

 

What’s even more interesting about Technorati is that nobody uses it. Their ‘Most Favorited’ page shows Boing Boing as #1… and that is based on a total of [only] 3,238 members.

 

Engadget is still #1 and still far ahead of Techcrunch.

 

Luckily no one cares about Technorati.

 

Blah blah and Don, I agree… technocrati -was- interesting but no longer… people have moved on. I still have a “social link” to them on my blogs but rarely is it used - I think Google was smart not to acquire these guys. They need a big change yesterday as they are just spiraling down, tweeks to the system only garner attention for so long.

Jon
http://buzvia.com - Share Influence

 

I haven’t tried to search on Technorati for some time now - because it was bizarre and returned rubbish since their “improvements” last year. They need to make some big changes if they’re going to dig themselves out of the pit they’ve fallen into.

 

no one uses it, my site , for some reason, is the 6th favorite blog, and I get 50 hits on my website a day , tops. Nice to be the 6th favorite, though I think one person just went and opened up a bunch of fake accounts or something .

 

perhaps they could have two categories

One would be their current all-time, cumulative back links

and the second could be based on monthly back link authority, that would be updated each month

Now imagine if all of the Techcrunch verticle blogs were in the Techcrunch domain or previously in the subdomain - how much that would have changed your fortunes

============================================

Could you please :-D share your blog traffic stats for 2007, including screenshots:

Top referrers
Top social site referrers
Top search engine referrers
Top keywords
etc.

 

@NB

Of course they do, but that shouldn’t come as any surprise.

301 Redirects exist to curb just that issue — they allow webmasters to establish semi-permanent relationships between http://www.domain.com and http://domain.com urls. I’d be surprised if that wasn’t the case before.

 

I was expecting TechCrunch in the top of the list.

 

Hi there,

Eh, do you notice that the Asian Made advertising company is shutting down.
Try look http://www.advertlets.com

They have no money to pay their publisher and now yet close the shop..

 

No, we are not shutting down. A complication in the registration process made the domain go down temporarily. We will be back online soon.

http://advertlets.blogspot.com.....issue.html

 
 

Technorati—What could have been. For Blog search I use Google, it’s now a habit.

 

I still prefer to use sutes other than technorati.

 

Interesting, I’m the founder of a _initially_ similar site in Brazil called BlogBlogs (http://blogblogs.com.br). BlogBlogs is the biggest service for tracking Portuguese written blogs (so far) and we have a very similar ranking system, but from the beginning we threated separately links from and to sub-domains.

The reason was simple, people could very easily create linking farms from/to sub-domains using always the same content, what is not good.

Now we are moving forward with other tools like social bookmarking and widgets. Next step will be huge ans social, but that’s another history.

 

The rank is just a rank.

 

Haven’t used Technorati in over a year.

They’re trying to hard to be something they’re not, while dropping the little bloggers that made them.

 

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