Over Thanksgiving this past year we published a controversial guest post by Dan Ackerman Greenberg called “The Secret Strategies Behind Many ‘Viral’ Videos” that explained how certain steps can be taken to make amateur videos hosted on YouTube achieve massive amounts of page views.
YouTube comedian Kevin Nalty (you may know him from Farting in Public) has just posted a much lengthier piece called “How to Become Popular on YouTube (Without Any Talent)” that also gives advice on how video producers can get their content to go “viral”. While there are overlaps in their suggestions (make the videos short and sweet), his take on things is less controversial than Dan’s since he doesn’t focus on a set of tricks that can get videos highlighted on YouTube’s “Most Viewed” page. Rather, he explains how individual performers can create attractive content, build a respected following on YouTube, and avoid certain pitfalls.
Not only is the advice different but the intentions are as well. Whereas Greenberg’s strategies come from someone who runs a firm focused on maximizing the ROI of its clients, Nalty warns against getting into viral video production for either fame or immediate profit. One choice quote: “If I divided the revenue Iʹve made from online video by the time Iʹve invested, my payback would be less than minimum wage.”
The differences in intent have largely to do with their sources of revenue. Whereas Greenberg gets paid directly by large corporations, Nalty makes money from most of his videos through YouTube’s Partners Program (although he’s not allowed to state how much he actually makes through it). He does make some decent money from the production of sponsored videos that promote a certain product or brand. But his “hope of entertaining people” seems to be the largest factor motivating him…at least for now as he works on YouTube videos part time and waits for the advertising possibilities for amateur video to improve.
We’ve embedded Nalty’s 34-page “eBook” below, and you can download it here.
See all
Post
Dear mom. I’ve been crunched. Eat your heart out, siblings (who totally don’t even know what techcrunch is).
Not sure what are you talking about?
Couldn’t have happened to a nicer guy. To a funnier one, perhaps…
Nalts…is more important than a baby (that isnt related to me in anyway shape or form)…lol
Book sounds interesting…like “For Dummies” books
Off topic - I like the form of his E-book and the Scribd posting concept. Scribd is backed by the venture capital firm Redpoint Ventures and Kinsey Hills Group.
Hey Kevin, is it Nalty or Nalts? Perhaps Nalts is the video creator and Nalty is your alter ego marketer?
I’ve always enjoyed your videos.
Compared to this dude, Dan looks like a total badass.
Interesting read! Good job Kevin!
Thanks for the download link!
Nhick
http://www.itrush.com
I am so happy for him…I want him to make lots of money…not only that I want him to be President cause his wife will make a very classy first Lady and besides that she can sing…and then after him she would make an even better President!
It’s good to see a eBook about YouTube promotion that actually knows from experience what they’re talking about… unlike the simple suggestions of just Googling “youtube friend bot” and such… best wishes to nalts, i hope he does well.
Really interesting Ebook,
oooh! The reviews are positive.
If some one have talent, it would be easier to grab media attention through youtube.
Wait a minute. Something is wrong. It’s too quiet. I keep waiting for some backlash. Note to self- when getting Crunched find more controversial subject.
I need cheese!
ah ha ha ha ha, Nalts, you’re about to have a meltdown (in re comment 15)… adrenaline, then sugar crash. *hands you a cheese and fruit platter with low-fat Wheat Thins* You ever try meditating?
Ever tried melting cheese on your keyboard? I never have.
Anywho, lets hope all them undiscovered talented people take a good use of this Ebook.
And that they then send some bill$ to Nalts to thank him for their sudden popularity.
And that they send some cheese to other people.
That send cheese also.
And again and again.
And Nalts will then appear in Wikipedia for being the first Person Sending Cheese To E-Strangers Because Of Youtube Gett’n Crunchy.
Nalts, you bastard - me and you in the Kleiner Perkins parking lot on Monday after school.
We can settle this thing there.
must intent to go there because cool is real.
Whatever batman!
Give it some youtube reality already because its said so.
What ever happened to Fay Wray
That delicate satin draped frame
As it clung to her thigh
How I started to cry
For I wanted to be dressed just the same
Hey Nalts,
Rudolf Bahro (18 November 1935 – 5 December 1997) was born in 1935 in Bad Flinsberg (now in Poland). He joined the East German Socialist Unity Party in 1954 as a student of philosophy at the Berlin Humboldt University.
Told ya! Now you’ll have to update your fonts!
–Muttwalks
angles all over your body!
If a canoe is rolling down the hill with only one wheel, how many donuts fit in a doghouse when it’s raining?
Ahhh Man!!!! Who farted?!
Smells like ass in here!
Here’s an interesting but previously unreported fact about Nalts: Did you know that on hot summer days, he likes to dip his winkie into hot sauce before jumping into his backyard pool? It makes for a nice, cool tingling sensation on his nether regions. His wife usually just looks the other way, but the kids are permanently traumatized. The very mention of the word “barbecue” and they all throw up. In unison. Into the pool. Which makes for a very tedious afternoon of pool cleaning.
“But his “hope of ENTERTAINING people” seems to be the largest factor MOTIVATING him…” (trying hard not to burst out in evil laughter)
Dictionary.com defines entertaining as “To hold the attention of with something amusing or diverting.” Did somebody, anybody proof read this article? Nalts is lame!
Dictionary.com defines motivating as “To provide with a motive or motives; incite; impel.” Wink, wink!!! Kevin, you are so good!
*****btw, this was all in fun…you should subscribe to “Nalts” on youtube…he RAWKS!!! :)******
Every time you read Nalt’s book a kitten is killed.
I googled cheese and ended up here.
An interesting, little-known fact is that in German, the word for “cheese” is “Kase.” Which makes Marilyn there look a little more than coincidental.
I quite enjoy a piece of cheese when need be.
DahliaK:
Why do you think my name is “Case”? It’s actually an Americanization of the German word for cheese. If there was sound here you could hear me do my best Homer Simpson imitation: “Mmmm, cheese!”
I read the article. It’s cheesy.
Gouda
The cow jumped over the cheese. For real!
Did you know?
That recent studies show that raw eggs make an amazing lubricant for the most intiment of moments.
You’re free ebook saved my life and career!
All the best,
Barry
I love me some cheese. I once ate cheese with rice.
I’ve always wondered How those things like Videos + Jokes + Ads + Widgets Go Viral*
I’m no Expert by any means but Sex + Hot Babes in Skimpy Bikinis seems to normally do the Trick!
& Hey! Who doesn’t Love a Good Fart Joke!!
;PPP
I Hope everyone has seen the Brilliant “Careless Whisper” Tribute to
George Michael*
http://www.youtube.com/watch?v=Ofn8-3SWd8M
8. WHY DID GOD PUT MEN ON EARTH?
(because a vibrator can’t mow the lawn)
Remember, if you haven’t got a smile on your face and laughter in your heart…Then you are just an old sour fart !
p.s. & Full Props to Howard Stern + his Stellar Fartman Outfit complete with Ass Cheeks!!
;PPP
If a canoe is rolling down the hill with only one wheel, how many donuts fit in a doghouse when it’s raining?
To answer Nalts question . . . Assuming that these are Dunkin’s Donuts, because there are no Krispy Kreme Stores in New Jersey, you take the amount of glaze on the donut divided by the filling minus the hole when applicable. You take the amount of precipitation multiplied by the cosine of the day and month to figure out the corresponding climactic application. The canoe is obviously an Old Town Canoe that had a wheel fall off, which means the dog house is made from Georgia Pacific OSB board. Take the size of the Standard dog house OSB board in NJ and multiply by 1/3 of the result from above, which brings to hold exactly 246 and 1/2 doughnuts in the exact current climactic conditions (keep in mind the slope of the hill with one wheeled canoe will affect the final result by plus or minus one tenth of a donut depending if it is domestic flour in the donut.)
The same equation with Colby or Provolone (is there a difference) cheese comes to exactly 42 no matter what the conditions, because any dog cannot eat more than 42 blocks of cheese without suffering massive gastrointestinal failure, (which Nalts would promptly run over in his van while talking on his Crackberry and VLogging.)
However, if it was cheese that resembled Nalty’s face, we’d all be in trouble. I think we could probably sell it on eBay to raise money for Dogs wounded by donut calculations and careless Youtubers.
These equation does not take into account if the person figuring the equation has sweaty feet, high blood pressure, or if they have a phobia of dog houses. Someone please solve the same equation for bird houses in the snow.
Reading that book just gave me a boner.
Reading comment number 41 above just gave me another boner.
Hey, Irnotdum (#37),
That may be true, but do you really want to get salmonella in your ass?
Wake up and smell the cotton, SMELL THE COTTON NALTS!!!!!!!!!
dont waste your time reading this whole book(sorry nalts). page 28 part E says it all. if the people that work for (or know people that work for) YT dont like you, you will not get fair treatment. can someone explain to me why i have very complex passwords (like: hgtf478y4utga5635tyd11gy5) and i have gotten hacked (several times) resulting in people making some videos open for ratings as well as puting there email in instead of my own. i have a youtube channel that can under no circumstances get “view honors” now. keep in mind channel has over 12 million hits.
the whole flagging system is a scam. my first “viral video” was removed after being unflagged several times and making in the top 10 most viewed of the month (all videos).
my second was flagged just as it had enough to take the #1 place for the month (AV) then unflagged after the month was over and flagged again after making the first page of the most viewed of all time People and Blogs. if you get a chance to see whats allowed there now it will become overwhelmingly clear i am being treated unfairly.
another video got 150,000 hits within the first day (and then was flagged within the first day) was unflagged only when the month(eligibility for honors) was over.
i could go on but i am getting to long here.
Dan Ackerman Greenberg isnt the only one misleading people. i believe there is someone at youtube that dosent like me, not everyone( because obviosly they made me a partner).
~Stella~
Secret message!! In Nalts’ ebook…
first: write the first letter of each paragraph on it’s own individual post-it note.
second: place the post it notes someplace handy, like in a huge manilla envelope or perhaps a wok.
third: watch the video on youtube where Nalts promotes the ebook. at spot 00:58 you will find the clue to help you arrange the letters.
four: forgive Slorge for leading you down this wild goosechase farce.
I bring more funk to the table than the Rocky I soundtrack. I’m the quintessential human version of a Sylvester Stallone knock-out mixed with good looks and more intuitive sarcastic wit than Will Ferrel on his glory days with SNL. This book has helped me, surprisingly in the field of talking to ladies. I come at them with strong sarcastic comments. I used to approach them with more respect and justice then what PBS commercial does for woman. Now, I speak my mind..
Thank you Nalts. This book helps.
It’s 1:30. In the morning. How the hell did i end up here? I’ll tell you how. You see, it all started in Milwaukee on December 23rd when I purchased my……..nevermind. You don’t care do you? that’s right, you don’t. you know what? i don’t care about you either. i don’t care about your book or that you got mentioned on techcrunch, nalts. I just want my autographed cheese dammit.
i swear to you this website’s clock is off by 3 hours.