Artists signing deals as a result of viral videos aren’t new, but this would be a first for one that combines viral video with Digg, and about Digg.
Grannis appeared live on the Drill Team Ustream show tonight (still live at the time of writing, so no archival footage currently available). Grannis discussed the massive attention her song had gained and performed some other works live as well; great voice and undoubtedly talented. You can listen to more of Kina’s music here.
Update: TechCrunch France editor Ouriel Ohayon predicted this originally.
Virality works, always – Congratulations.
Wow… that was quick… I wrote in my original comment when TC reported this how long it would be… I figured a few weeks or months… not days! I got to change my career from entrepreneur to psychic!
Jon
If Digg were smart and adventurous, they’d be the label.
If Digg were smart and adventurous, they’d be the label.
I dunno. A “smart” move might be to continue growing the site and adding useful features — focusing on what they know. Think of celebrities and their hubristic ventures into restaurants, fragrances, clothing lines and record labels because someone told them to expand their “brand”, aka, ego. With exceptions (Paul Newman’s marinara!), the end-products are pretty lame.
this is what i predicted on the original post. http://www.tech...comment-1869094 i guess that was meant to happen
It doesn’t hurt that girl is pretty smokin’.
Fake Steve Ballmer
she doesn’t, not one bit. Really nice personality, lovely voice on her other stuff. Sort of Norah Jones/ Lisa Novack/ Jewel area; if she cuts a deal I’d take a serious look at the record.
She should avoid record companies.
Duncan – you wrote the article to insinuate that she got the contract because of the Digg song – she actually has a lot of other songs on the web including a DIFFERENT one that is getting lots of attention because it’s in a contest to be shown at the super bowl. THAT is probably the video that got her the record company’s attention. Not the Digg video. But oh wait, you can mention this video and turn it into a web 2.0 story! Awesome! Chalk one up for the daily post quota!
awesome… and nice song.
she has a good voice so i think the record company was smart enough to spot the potential
oh yeah and digg management was smart they would have offered her a deal too
the song might do wonders for the digg brand who knows???
FYI, for sake of clarification, the show is called The Drill Down, not the Drill Team. Thanks for the mention, and great talking with you!
she is definitely talented enough imo
Hahaha, this is awesome! Hope to hear the Digg song as a good quality recording if she cuts a deal. Wonder if the two in the background are gonna join her?
she will not get signed.
The fact that she got a dick makes her quite unattractive to me, don’t know whether that is good for marketing…
That’s a pretty good song and it’s catchy as hell.
other (#9)
from what I heard of her live, the phone call came to her BECAUSE of the Digg song and attention there after. Talent helps a lot, but its us who made the difference
It sings very well.
shes even got her own playlist.
http://tinyurl.com/2dul5m
Tahnsk your article
That’s a pretty good song
i thought we were all trying to screw the riaa. but i guess we can’t resist the money, huh? they will put drm on the song and then none of us get to hear it unless we pay or steal it.
Congrats, I hope this works well for her!
All this talk of virality and stuf makes me laugh in this case.
I think everybody is falling for ( a well executed ) marketing ploy.
This girl already sells 3 different CDs on her website : http://www.kina...s.com/media.php
She sells CDs on iTunes Music store….
This is not somebody coming out of nowhere….
Eric
I mean really…. a “record deal”… how is that a prize?
This is another example of how the Internet can do it’s magic despite the lack of creativity, talent and art of the performers.
Gotta Digg, the NEW Version with subtitles and some easter eggs
Enjoy!
I want this video to become viral… it has all the stupidity that is needed… take a look: http://www.spym...etails/?2319811
Youtube may land the record contract, not Digg you idiot.
Pretty damn good – love the song, and her whole act!
Good for her I say. She’ll get a record contract just in time for the record industry to fail while Digg works on the same.
what the fuck? i didn’t know beautiful women used digg! i wonder how she feels about all the “sexy jessica biel/alba photos” and what not… if you’re reading this, tell me! andrew -dot- capra@gmail.com…
btw you have an awesome voice, but if you get signed don’t let them push you into some lame pop music girl band! if you read digg i’m sure you’re too intellectual to have your talents bastardized!
good luck!
Is this the new “techno-rap”? Sounds good. Good luck to Kina and friends.
Wow. The song was pure digg-bait and it worked. Digg is definitely a sad echo-chamber that isn’t worth visiting. I highly doubt women use the site since most of the stories are along the lines of “Top 10 babes wearing santa outfits” quality.
kina’s really nice and she puts on a great show. always a treat for those of use in so cal.
good for her!
The Ron Paul reference, “I just digg them all” was great, but she may want to change “Senator Ron Paul” to “Congressman Ron Paul”
I still miss yahoo comments board… that ruled!
I always digg up Apple
And I bury Microsoft
When I said I was a girl
Oh all the Diggers scoffed
That song is brilliant. Does she write her own lyrics? Amazing if she’s the Digger she claims to be – pretty and talented too, and her voice is just – so catchy.
It would make a nice theme song for Digg. The part about Ron Paul cracks me up:
And when I see those stories
About Sen. Ron Paul
I don’t even RTFA
I just digg’m all
She’s a gem…
Id Dig HER
that’s awesome! best of luck to her….
She blogged that the reason she is being considered for a record contract is not because of the Digg song, but because she entered a contest to be featured during the Super Bowl. She was selected as a top 10 finalist and if she gets enough votes on MySpace she wins a feature on the Super Bowl and a Record contract. She said she was posting the videos as a way to promote people voting for her on MySpace. She may or may not continue to post videos on YouTube after this month.
I’m not really impressed :-/
Ha, I went to school with this girl! It’s amazing how small the world can be. I also had the famous James Corbett (the accused anti-christian teacher) for AP European History.
Nice Video, well made
Youtube and the web 2.0 would definitely prove to be a boon for all such enthusiastic talented artists..
I think it is a smart move to recognizing the talent.
Honestly, I really think that the girl has no future. She hit popularity by appealing to a niche, which fortunately was already quite popular. But I can guarantee you that she definately wouldn’t have lasting appeal, it would require a complete overhaul of her appearance.
I second comments #8, #23 and #26.
The girl has talent, if she was releasing digital albums by herself or with a net label then we would have a better story, I don’t see how an old school record company deal is any good for artists anymore, we are not in the 70’s where selling your soul is a requirement to have an album distributed, plus, she already knows how the system works and made a hit without any help from the sinking ship folks.
she’s hot. no wonder she’s gotta deal. =D
“Digg bait”.