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December 28, 2007

Digg May Land Digg Girl Record Contract

Duncan Riley

55 comments »

Kina Grannis, the girl behind the now internet famous “Digg Song” (video above) has been approached by a record company interested in discussing a record deal.

Artists signing deals as a result of viral videos aren’t new, but this would be a first for one that combines viral video with Digg, and about Digg.

Grannis appeared live on the Drill Team Ustream show tonight (still live at the time of writing, so no archival footage currently available). Grannis discussed the massive attention her song had gained and performed some other works live as well; great voice and undoubtedly talented. You can listen to more of Kina’s music here.

Update: TechCrunch France editor Ouriel Ohayon predicted this originally.

  • Sphere It

This entry was posted on Friday, December 28th, 2007 at 9:31 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. SuperOpenSocial

    December 28th, 2007 at 9:47 pm

    Virality works, always - Congratulations.

  2. Jon

    December 28th, 2007 at 9:57 pm

    Wow… that was quick… I wrote in my original comment when TC reported this how long it would be… I figured a few weeks or months… not days! I got to change my career from entrepreneur to psychic!

    Jon

  3. EH

    December 28th, 2007 at 9:57 pm

    If Digg were smart and adventurous, they’d be the label.

  4. Darren

    December 28th, 2007 at 10:29 pm

    If Digg were smart and adventurous, they’d be the label.

    I dunno. A “smart” move might be to continue growing the site and adding useful features — focusing on what they know. Think of celebrities and their hubristic ventures into restaurants, fragrances, clothing lines and record labels because someone told them to expand their “brand”, aka, ego. With exceptions (Paul Newman’s marinara!), the end-products are pretty lame.

  5. Ouriel Ohayon

    December 28th, 2007 at 10:34 pm

    this is what i predicted on the original post. http://www.techcrunch.com/2007.....nt-1869094 i guess that was meant to happen

  6. Wade

    December 28th, 2007 at 10:54 pm

    It doesn’t hurt that girl is pretty smokin’.

  7. Duncan Riley

    December 28th, 2007 at 11:15 pm

    Fake Steve Ballmer
    she doesn’t, not one bit. Really nice personality, lovely voice on her other stuff. Sort of Norah Jones/ Lisa Novack/ Jewel area; if she cuts a deal I’d take a serious look at the record.

  8. Axel

    December 29th, 2007 at 12:00 am

    She should avoid record companies.

  9. other

    December 29th, 2007 at 12:04 am

    Duncan - you wrote the article to insinuate that she got the contract because of the Digg song - she actually has a lot of other songs on the web including a DIFFERENT one that is getting lots of attention because it’s in a contest to be shown at the super bowl. THAT is probably the video that got her the record company’s attention. Not the Digg video. But oh wait, you can mention this video and turn it into a web 2.0 story! Awesome! Chalk one up for the daily post quota!

  10. Planet Malaysia

    December 29th, 2007 at 12:16 am

    awesome… and nice song.

  11. fritz

    December 29th, 2007 at 12:22 am

    she has a good voice so i think the record company was smart enough to spot the potential

    oh yeah and digg management was smart they would have offered her a deal too ;) the song might do wonders for the digg brand who knows???

  12. Mr. BabyMan

    December 29th, 2007 at 12:33 am

    FYI, for sake of clarification, the show is called The Drill Down, not the Drill Team. Thanks for the mention, and great talking with you!

  13. Todd

    December 29th, 2007 at 12:33 am

    she is definitely talented enough imo

  14. JWJ

    December 29th, 2007 at 12:43 am

    Hahaha, this is awesome! Hope to hear the Digg song as a good quality recording if she cuts a deal. Wonder if the two in the background are gonna join her?

  15. Andrew

    December 29th, 2007 at 1:06 am

    she will not get signed.

  16. bla

    December 29th, 2007 at 1:24 am

    The fact that she got a dick makes her quite unattractive to me, don’t know whether that is good for marketing…

  17. freeadlists

    December 29th, 2007 at 1:26 am

    That’s a pretty good song and it’s catchy as hell.

  18. Duncan Riley

    December 29th, 2007 at 2:00 am

    other (#9)
    from what I heard of her live, the phone call came to her BECAUSE of the Digg song and attention there after. Talent helps a lot, but its us who made the difference

  19. Neurotransmisores

    December 29th, 2007 at 2:25 am

    It sings very well.

  20. elegance

    December 29th, 2007 at 2:30 am

    shes even got her own playlist.

    http://tinyurl.com/2dul5m

  21. Web Tasarım

    December 29th, 2007 at 2:36 am

    Tahnsk your article

  22. Google Reklam

    December 29th, 2007 at 2:37 am

    That’s a pretty good song

  23. wiley coyote

    December 29th, 2007 at 2:54 am

    i thought we were all trying to screw the riaa. but i guess we can’t resist the money, huh? they will put drm on the song and then none of us get to hear it unless we pay or steal it.

  24. Radar

    December 29th, 2007 at 3:00 am

    Congrats, I hope this works well for her!

  25. Eric E

    December 29th, 2007 at 4:00 am

    All this talk of virality and stuf makes me laugh in this case.

    I think everybody is falling for ( a well executed ) marketing ploy.

    This girl already sells 3 different CDs on her website : http://www.kinagrannis.com/media.php

    She sells CDs on iTunes Music store….

    This is not somebody coming out of nowhere….

    Eric

  26. Revilo

    December 29th, 2007 at 4:46 am

    I mean really…. a “record deal”… how is that a prize?

  27. Mr.Chips

    December 29th, 2007 at 4:46 am

    This is another example of how the Internet can do it’s magic despite the lack of creativity, talent and art of the performers.

  28. Marco Bonomo

    December 29th, 2007 at 6:33 am

    Gotta Digg, the NEW Version with subtitles and some easter eggs :-) Enjoy!

  29. Juan

    December 29th, 2007 at 6:42 am

    I want this video to become viral… it has all the stupidity that is needed… take a look: http://www.spymac.com/details/?2319811

  30. Dog Turd Recycling

    December 29th, 2007 at 8:16 am

    Youtube may land the record contract, not Digg you idiot.

  31. Friedbeef

    December 29th, 2007 at 9:00 am

    Pretty damn good - love the song, and her whole act!

  32. downer

    December 29th, 2007 at 9:31 am

    Good for her I say. She’ll get a record contract just in time for the record industry to fail while Digg works on the same.

  33. andrew c

    December 29th, 2007 at 10:47 am

    what the fuck? i didn’t know beautiful women used digg! i wonder how she feels about all the “sexy jessica biel/alba photos” and what not… if you’re reading this, tell me! andrew -dot- capra@gmail.com…

    btw you have an awesome voice, but if you get signed don’t let them push you into some lame pop music girl band! if you read digg i’m sure you’re too intellectual to have your talents bastardized!

    good luck!

  34. Joseph Pally

    December 29th, 2007 at 10:55 am

    Is this the new “techno-rap”? Sounds good. Good luck to Kina and friends.

  35. BubbleHead

    December 29th, 2007 at 11:03 am

    Wow. The song was pure digg-bait and it worked. Digg is definitely a sad echo-chamber that isn’t worth visiting. I highly doubt women use the site since most of the stories are along the lines of “Top 10 babes wearing santa outfits” quality.

  36. bs

    December 29th, 2007 at 11:40 am

    kina’s really nice and she puts on a great show. always a treat for those of use in so cal.

    good for her!

  37. Larry

    December 29th, 2007 at 11:48 am

    The Ron Paul reference, “I just digg them all” was great, but she may want to change “Senator Ron Paul” to “Congressman Ron Paul”

  38. DiggthisMotherfu**er

    December 29th, 2007 at 12:02 pm

    I still miss yahoo comments board… that ruled!

  39. Marah Marie

    December 29th, 2007 at 12:12 pm

    I always digg up Apple
    And I bury Microsoft
    When I said I was a girl
    Oh all the Diggers scoffed

    That song is brilliant. Does she write her own lyrics? Amazing if she’s the Digger she claims to be - pretty and talented too, and her voice is just - so catchy.

    It would make a nice theme song for Digg. The part about Ron Paul cracks me up:

    And when I see those stories
    About Sen. Ron Paul
    I don’t even RTFA
    I just digg’m all

    She’s a gem… :)

  40. CAR

    December 29th, 2007 at 2:05 pm

    Id Dig HER

  41. etavitom

    December 29th, 2007 at 2:52 pm

    that’s awesome! best of luck to her….

  42. Sarah Meyers

    December 29th, 2007 at 4:04 pm

    She blogged that the reason she is being considered for a record contract is not because of the Digg song, but because she entered a contest to be featured during the Super Bowl. She was selected as a top 10 finalist and if she gets enough votes on MySpace she wins a feature on the Super Bowl and a Record contract. She said she was posting the videos as a way to promote people voting for her on MySpace. She may or may not continue to post videos on YouTube after this month.

  43. 4LawNotes.com

    December 29th, 2007 at 4:22 pm

    I’m not really impressed :-/

  44. SoCal

    December 29th, 2007 at 4:39 pm

    Ha, I went to school with this girl! It’s amazing how small the world can be. I also had the famous James Corbett (the accused anti-christian teacher) for AP European History.

  45. Saagar

    December 29th, 2007 at 8:55 pm

    Nice Video, well made :) Youtube and the web 2.0 would definitely prove to be a boon for all such enthusiastic talented artists..

  46. digital-lifestyles

    December 29th, 2007 at 9:05 pm

    I think it is a smart move to recognizing the talent.

  47. Mobility Now

    December 30th, 2007 at 8:29 am

    Honestly, I really think that the girl has no future. She hit popularity by appealing to a niche, which fortunately was already quite popular. But I can guarantee you that she definately wouldn’t have lasting appeal, it would require a complete overhaul of her appearance.

  48. Fabricio Zuardi

    December 30th, 2007 at 2:07 pm

    I second comments #8, #23 and #26.

    The girl has talent, if she was releasing digital albums by herself or with a net label then we would have a better story, I don’t see how an old school record company deal is any good for artists anymore, we are not in the 70’s where selling your soul is a requirement to have an album distributed, plus, she already knows how the system works and made a hit without any help from the sinking ship folks.

  49. luke sae

    December 30th, 2007 at 3:49 pm

    she’s hot. no wonder she’s gotta deal. =D

  50. zuzz

    December 31st, 2007 at 8:01 pm

    “Digg bait”.

  51. Dinah

    January 21st, 2008 at 7:36 am

    She’s a final contestant in the doritos crash the superbowl contest….
    one of three chosen from hundreds of entries. Vote for her today and everyday through Jan 27. See her website w/links at http://www.twoweeksforkina.com she clearly has the most talent.

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