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BTW, those were great slides!

After all the Apple and Google fanboyery that spews forth from this blog - its nice to finally see some common sense analysis on TechCrunch.

I checked it out today and it appears have considerable potential, IMHO.

http://www.aductions.com

Most real publishers sell their inventory directly via an inside sales force or use rep firms, and only use ad networks to serve their remnant inventory. Many publishers will not run Adsense ads in their “premium” inventory, which is why there are separate ad units on the page reserved for cpc (much lower down in fact.) If publishers were to run adsense in premium display inventory, for which they charge advertisers very high cpms with high minimum buys, they would risk devaluing the inventory and losing business.

As long as Google doesn’t compete with the publishers themselves, and attempt to disintermediate their own sales force, they will be fine. Go ahead and go after ad networks. They’re a crap business and deserve it.

Google’s acquisition of DoubleClick would probably severely hamper competition in the space of online ads. Google may seem great and fair now, but if it buys itself into an unusually strong position, that will stop being true as it tries to keep its position. The best way to keep Google honest and benefit *you*, consumers, is free open and unrestricted competition.

Most major monopolies in the past have sustained themselves by eliminating (acquiring, unsustainably udercutting, etc) possible competition, cf. Microsoft, Standard Oil….

The fact that Microsoft is making the argument means nothing. Do you realize that you hate ad hominem attacks against your own causes, but jump at the opportunity to attack your opponents? Reset your thinking. Irony, Todd? Do not make a mockery of logic.

Note to Microsoft, send the EU slide shows in an open file format.

Would you care to back that comment up with some facts? Because in my opinion, people who simply pass judgment on a company without presenting facts, usually works for the competitor or is just plain dumb.

Common sense people.

fakesteveballmer.blogspot.com

Clearly there is no monopoly here. I can choose search engines and switch anytime I want. Bottom line Google’s monopoly is a ghost its competetors are trying to sustain simply because they can’t build a better search product.

Give me a search engine that can directly answer natural language questions with complete and concise results and I’ll switch with all my heart and soul.

But in the meantime guys Google is King of search.

I’d put money on Google hiring most of DoubleClicks staff away, and crushing it anyway. Microsoft could do that now, but it chooses not to compete, but sue. Nothing new there either.

What we know is that Publishers follow profits and it is getting to the point in many instances that the net gross profit that Google is able to generate off its ad sales is more than what other networks bring in.

The danger here is that once that happens, Microsoft or Yahoo won’t even be able to give away ads because the marginal utility (however a publisher decides to measure it) a publisher gets from its Google-based networks is more than the entire benefit they would see from switching to Microsoft or Yahoo even if MSFT,Y!, etc. decided to do 100% revshare.

What needs to happen is that competing ad networks need to band together and employ destroyer pricing now. Anything short of this will see to it that they remain second class citizens indefinitely.