When comScore releases its monthly lists of top performing sites there’s one result that has always surprised me, and that’s seeing “Yahoo sites” ahead of “Google sites.” Google remains the dominant leader in search, but when it comes to traffic across all properties Yahoo remains on top. In November 2007 Yahoo sites tracked 136 million unique visitors in the United States compared to Google’s 131.5 million, numbers that have continued to narrow over the years but ones for which Yahoo still rules.
Breaking down Yahoo’s performance isn’t an easy task; comScore tracks 1084 different Yahoo subsites. As we noted in the Christmas Day email post Yahoo remains the clear leader in online email, but growth there remains low at around 3%. Across the board Yahoo’s growth figures are all over the place. Here’s the top performers for the year based on percentage growth:
And the worst performers based on percentage of traffic lost, but not including sites that comScore no longer records traffic for and excluding traffic to Yahoo Photos (that traffic is now going to Flickr):
It’s hard to know which numbers to pick when looking at Yahoo’s performance over 2007. This the top ten sites in Yahoo’s network by traffic:
The key to fixing Yahoo’s woes in 2007 won’t be finding more traffic and providing compelling content, it should be 100% focused on better monetizing it.
Notice the dip in Yahoo Search versus last year. That’s not a good sign.
it would be very interesting to see how much traffic google drives to yahoo sites. in a way, that would like monetizing yahoo sites, no?
Please do a Google/YouTube version of November Unique Visitor graph for comparison.
Also, how well is MSN/Live doing?
Biggest Yahoo! mistake in 2007? Not buying Facebook. Yahoo needs social networking more than Google, as Yahoo to relies on messaging, communications, and personalization (My Yahoo) heavily.
Also, are there any metrics on Yahoo! Video?
Only leading by 4.5M out of 136M.. too much complacent, will be gone, and once gone, will be gone for ever. Good luck.
Looking like a better buy everyday!
fakesteveballmer.blogspot.com
Traffic is the online wealth, so that Yahoo is doing something right and good for them!
Love its Finance part.
It’s like Duncan discovered how to make bar graphs and will be punishing us with three every single post he makes.
Anyone notice Yahoo Answers growth compared to last year?
Google missed that boat……
Also a nice piece of data missing is Yahoo visitors are on site 30 minutes
Googles up to what 8 minutes??
Yahoo is not famous in Malaysia & Singapore anymore…. hehheh
I think the numbers are not completely reliable. There is no reference to Yahoo sports which growing gang busters and similarly yahoo movies, omg etc
http://static.s...sysports1.1.gif
As Mark Twain once said, “There are three kind of lies: lies, damn lies, and statistics”. Looking at UVs paints a pretty incomplete picture of the challenges for portals.
If you look at time on site as another measure, the major portals are down materially year-over-year (AOL and Yahoo down 10%, MSN down 8%).
Here is a link to the October AP story on the issue: http://www.theg...Technology/home
With total time on-line flattening, it is the destination sites (FB, TMZ, etc.) winning at the expense of portals.
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Yahoo Answer is a good weapon for Yahoo to fight with Google. I still remember few years back Google also have such similiar project but failed. I think Yahoo should put more focus on this Yahoo answer and it will definately pay back one day.
F GOOGLE
i don’t know why but i f i put my website, all my comments disapparead…