2007 In Numbers: iGoogle Google’s Homegrown Star Performer This Year
Duncan Riley
45 comments »
2007 was another big year for Google with the company growing to become America’s fifth largest listed stock (by market cap) whilst continuing its march towards world domination.
According to figures from comScore Google traffic increased 22.42% this year across its main web properties (excluding non-US sites and acquired sites such as YouTube). The star performer for the year was Google’s personalized start page service iGoogle which increased traffic in the 12 months to November by 267.64%. Other strong performers included Google Book Search up 54.66%, Gmail up 53.6% and Google Maps up 51.57%.
It would appear that users aren’t using Google to buy goods, with Google’s worst performer in 2007 being Google Product Search (shopping), down a whopping 73.26%. Google Scholar search dropped 32.14% and perhaps oddly in a year that Google added YouTube videos to its index, Google Video search dropped 11.82%.
Google’s core search engine still remains the most highly trafficked part of Google with other products a long distance behind. Google’s most popular products in order of traffic for 2007 were: search, image search, Gmail, Google Maps and Google News.
Love the graphs TC ! I guess big dog google can’t stop growing, so do we
Where is Google Reader?
I wonder if its “numbers” have been added to iGoogle..
You guys appear to be using Numbers or Keynote to generate your graphs. You can export the graph objects to PNGs or GIFs or JPGs and then you won’t have the red under words like TechCrunch and comScore.
I suggest turning the graphs. They are hard to read unless you usually turn your head when you read content on webpages. Seeing that you are unable to rotate monitors, I think fixing the graphs would be easier.
Also why do I get this awful error when I try to view comments? “Missing Attachment”. I probably refreshed a good 20 times before the page was actually pulled up. Does anyone else have that problem?
Those charts are very nice. I hope i’ll live to see them straight…
What about Google Reader and Google Docs?
Growing always..
i think google is the best..
Why Google can be a better social network than Facebook, MySpace and all other combined? Because it does not have just toys as widgets but widgets with real productivity. They just need to integrate other apps better into iGoogle.
Where is Google Book Search gadget? Please provide a link…
Pretty interesting….though all these web services are driven by data. It would be *really* interesting if we could look at growth in bandwidth to these services as a proxy for usage. I’m sure adsense, Google Analytics and YouTube would be WAY up there as every site I seems to have one of these….
These numbers do not make any sense unless, are compared with competing products.
It is expected that all of these increase traffic as overall online activity is exploding. A 20% increase in one product is really a wow if competitive products in that space have say only 5% increase for the year - similarly that 20% increase for the year could be a “worst” performer if the competitive products have a 100% increase for the year.
Describing iGoogle as a “homegrown star” is a generous reach given the strong growth is coming from a relatively small base. A more accurate read is that the “stars” are GMail and Google Maps as both seemed to add about 30M more users compared with last year if I’m reading your chart correctly.
Just some more Gaggle fodder, clogging-up the internet!
fakesteveballmer.blogspot.com
Just like how you’re spam clogs up TC, i will keep spamming like Ballmer, until he is banned. this guy is getting ridiculous amount of traffic and bsing his comments to get traffic, if michael can get his lazy ass to block his ip.
~ CARversation.com
Well Google should expect that their product searching product will loose its popularity especially since they don’t make it readily findable and don’t promote it… it used to be froogle and they got rid of that…
Mad Chider
http://www.chide.it
very nice summary article. Would love to see one for other Internet monsters…
I also want to know the data about Google Docs! It’s a great product.
Gee, you take a brilliant & unique product name like Froogle, and make it all bland and boring like Google Product Search, and traffic plummets?! No way, say it ain’t so!
I think everyone predicted this awhile back.
I think most of the apps on iGoogle are simple, this is what makes it grow. We made one too and have seen some good growth. I’m thankful for google and others keeping an openness to their services. What a really cool way to be Web 2.0 without the BS. BounceRemote is out gadget…widget?
housetier #2
sorry, comScore didn’t give us Reader or Docs for some reason.
ido (#17)
just wait
@Don MacAskill
iGoogle is much cleaner than My Yahoo; Yahoo’s services (My Yahoo and Yahoo Mail) have been becoming too “busy”…to “fat”…not like the old slim and quick Yahoo I was fond of.
where is GOOGLE Checkout?? they are not publishing stats from this highly subsidized feature
google is the best search engine in da world..should be number 1..
Great… But why google video search is going down? even the video industry is booming…..
nanda.
http://www.popdup.com
iGoogle is pretty cool. I use it daily for reading my favorite RSS, local news, sports, gadget, Linux, Microsoft, Technology, IT, Web 2.0 related news.
I love using iGoogle, it is certainly better than others.
google is the best search engine !!!
Thank you for the charts - i wonder if the negative growth will be a reason for Google to close the “unfortunate” services and solutions… Do you (anyone) have any charts concerning this interdependency?
ooowow!!!
U doesnt expect web like this exist I can feel the force of google
tq keepit up.
Some of the larger fluctuations (both up and down) are likely due to Google’s changes to the sub-Google tabs displayed on their homepage.
To say iGoogle has had that much growth is very misleading. Many people use Google in the form they find it, and mainly to search. How this data is skewed is that if one person clicks the iGoogle link, then every time that browser returns to Google.com, it goes to iGoogle instead. iGoogle is the only one of these products which has this feature. I would wager a large amount of the iGooglers are going there inadvertently due to the single action of one other person, and not the user’s desire to personalize a homepage.
The question is from which old value iGoogle was growing. When the old value was 10.000 users and now 2.000.000 then you have also such a growth. But these information are very interesting for me. Should start my own Google system
With Google Adsense for earning money
Love the graphs TC !