December 21, 2007

Tesla Asks Investors For Another $40 Million To Start Its Engines.

Erick Schonfeld

57 comments »

teslaimage1.jpg

Would you drive a beta? That’s not the name of a new car. It’s how Elon Musk characterizes the first version of the Tesla electric sports car that is due to come out in the next few months. Musk is Tesla Motors’ chairman and biggest investor. He tells Earth2Tech that a transmission snag is going to cost another $40 million, on top of the $100 million already poured into the company. He and other existing investors are putting up the extra cash in an internal round. Excerpt from Earth2Web’s Q&A:

Q. So you guys are on schedule with the car, first quarter of 2008?

Elon: The primary schedule driver is the transmission. We had two suppliers in a row fail to deliver and so we are on our third now, actually we are running multiple paths, so that is driving our schedule. We will have limited production of cars in the first half of next year, but it will be quite limited, a very small trickle of cars, and then full production in the later half of the year.

Q. What is limited vs. full production?

Elon: It is a little too early to say, but it will not be a large number. Those cars will have a transmission which is not the final transmission. It will have an interim transmission. It will still be safe, but it won’t have the performance characteristics that we promised. And there may be some durability issues, not something that is made to last 10 years, but it should be fine for several months.

We’ll have to swap that out, and we don’t want to make a whole bunch of cars with that transmission. But it will give us some good feedback for real-world driving conditions. All the crash tests and safety tests are done. One might think of this as a public beta, if it were software.

Q. Will that swapping out those transmissions take a significant amount of investment that wasn’t planned on?

Elon: It will require more investment than expected, yes. And so myself and other current investors are doing a substantial internal round right now. It will be $40 million dollars. It will close next month.

Tesla is also on its third CEO. If it weren’t for Musk’s deep pockets, Tesla might already be in the deadpool. But nobody ever said trying to make an electric car would be easy. Sometimes ambitious startups need a billionaire with conviction to see them through the rough spots. Tesla’s other investors (which include Larry Page, Sergey Brin, Jeff Skoll, Draper Fisher Jurvetson, and VantagePoint) better hope that these rough spots don’t make Tesla’s wheels fly off.

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  1. Andrew

    It’s not an old Chinese saying, but it should be:

    “Whenever you have to start saying things like ‘The primary schedule driver is the transmission’ to your customer or your boss, you’re in big trouble”

  2. Andrew

    I think they are going completely the wrong way with the brand. They should have started with an electric econobox. Then slowly built up the brand up to offer the pricey versions.

    Should have started with a tiny car like the smart brand, then offer a compact car the size of the civic, then a bigger car the size of accord. Then once they actually have a brand, only then should they start offering the sport cars.

    Look at all the import car brands that operated in USA.

    Honda: They started with the compact civic, then brought over the midsize accord, then their sporty prelude. And only after a couple of decades they brought out the NSXs and the S2000s.

    The Roadster costs something like 80-100K, and chances are the car will be extremely unreliable due to its limited run and to the fact that its a new technology. I mean lets face it, if a car company starts from nothing chances are the people working their won’t be that skillful. So I wouldn’t be that surprised if this car will be similar to Saleen S7, which needs a new engine every 4,000 miles.

  3. Alan Wilensky

    They are trying to bring a DOT approved vehicle to market and build a supply chain for under 200 million. It is now time, before the real reaper comes, to get an auto industry supply chain insider to work the tier one supply chain miracles.

    Supply chain IT and systems are one of my verticals, and I thought from he begining that Tesla had a few questionable items (so easy to be an arm chair QB):

    Way under capitalized to go to production

    Wrong initial packaging as a super luxury sport model

    wrong staffing - to my limited knowledge, no one in the supply chain chair

    Now we see, but if I ever wished anyone well, it’s them.

    You would need around 500++ million to get a production vehicle of any kind to get to the USA market in a sufficient distribution and ongoing homologated and integrated supply chain and manufacturing.

    The smart innovators endeavor to get the larger supply chain partners to ‘take some of the capital’ load off the infant manufacturer.

  4. lawrence

    This’ll be an interesting car to follow, because it’s the first clean supercar - lol, like anything new…it sure is experiencing its ‘dues’ it has to pay

    one thing i don’t like about this electric sportscar is that the engine is Silent. there’s no rpm revving sounds, the sounds that make your soul dance

  5. Chris R.

    What a complete and utter waste of money.

  6. Andrew

    well its a first clean as in electric supercar, but Koenigsegg CCXR has a biofuel version(runs on E85 ethanol) which makes 1018 horsepower, and gets a whopping 15mpg.

    And I wouldn’t really call the Tesla a supercar since it only makes 248hp. + it comes with a ton of little hang ups…i.e. there are only like 5 cities where you can own one. And if you want to own one elsewhere you gotta pay 8 grand.

    I would say the closest thing to it is the Lotus Exige S. Which looks pretty similar, costs about 40 grand less, and still gets 30mpg

  7. Al

    Is this car going to sound like the car in The Wraith? Awesome!!

  8. other

    vaporware.

  9. cl8ton

    People who buy sport style cars like this want the smell of raw fuel/oil and also want their wife/girlfriends to smell like it also!

    The exhaust noise my 911 makes is %50 why I like my car.

    Tesla will only be a novelty car and never take off.

  10. Serge

    Well, if you are in the market for a scooter you should check this out http://www.vectrix.com !!

    I have actually riden one and the drive is just incredible.

    And of course they also have a super bike in the works :-)

  11. What's Hot Today.com

    This car was featured on What’s Hot Today.com some time ago. Here’s the link

    http://www.whatshottoday.com/i.....Itemid=279

  12. Will J.

    @cl8ton 9 & others, being a bit of car guy myself, I understand the love of the rumble (part of the reason I’m partial to V8s over turbo/supercharged smaller engines). However, there would be something uniquely appealing about a fast (well, semi-fast) car that makes almost no noise. It may appeal to a different type of buyer, and likely only a super rich buyer. Most people who have 100k to pony up for a toy are going to want the most bang for their buck, but there will be those (Jay Leno comes to mind) who would buy something like this because of it’s value as a novelty.

  13. PJ

    APM, what are you talking about?

  14. Morgan

    I wonder what all the oil/auto conspiracy theorists think when these guys are actually producing a car– I mean Elon Musk isn’t sleeping with the fishes, and I thought the auto industry would just never let this happen. So who really killed the electric car after all?

    As it turns out, the hardest thing about bringing it to market is the regulatory environment it is being introduced to. I hope that Tesla, and the Commuter Car before it, will help people see that we need less, not more, regulation if we want innovation.

  15. Fake Thomas Hawk

    Which will come out first, this or the Moller Skycar?

  16. Daniel Gibbons

    @Andrew (#6): The Tesla’s body and chassis are based on the Lotus Elise, so the similarities to the Exige aren’t surprising. Re. the power output — less important than the power / weight ratio.

    But as others have noted, the Tesla is little more than an ego-stroking exercise that will have no positive impact whatsoever on the environment. Gordon Murray’s $10,000 city car will be much more genuinely innovative.

  17. Alan Wilensky

    I don’t want to beat a dead one, but:

    Building one off prototypes and limited production toolers are one thing, integrated production is another: Have you seent he electric bicycle and scooter industry?

    This niche is much less complex from a design and manufacturing standpoint, but the orphan rate is somewhere near 80%, with new designs being introduced, some very high end high performance pieces (Mountain Bike electrics, DOT approved scooters like Vectrix, will will soon be out of business, as the capital is running out).

    There have been around one thousand different low and high end two wheeled electric vehicle companies in the last 10 years, there is not one that has passed volume in any sense, cottage industry status at best, and most are not even 4 years in operations.

    Multiply that 1000X for an automotive venture, and 10x for a super high performance electric auto - a near impossible feat without a deep OEM talent bench in manufacturing and supply. And money, lots and lots of money - 200M isnt a down payment. Well, it;s a down payment.

  18. RedStapler

    What about Wrightspeed? An Electric car that beat a Ferrari. They’ve already determined that the Transmission is the key to the whole thing. Wrightspeed is working on both a sportscar and conventional looking model.

  19. Alan Wilensky

    They are all ‘working on something’.

    Something.

    But it takes an OEM to produce even a modest amount (200k) of vehicles.

    no one mentions the service network, either. Or the parts, or the XYZ.

    They are working on something. Oops, broken electric car or high end motorcycle, in Fargo, ND; no service, long distance flatbed tow….(John Cleese says, ’sorry, sorry’.)

  20. Alan Wilensky

    I should post a video narrative on my tenure at an Israeli garage startup, electric vehicle company. Founded by a brilliant Russian emigrant, they raised almost 2 million USD when I was there. Father and son team. I knew from the beginning it was doomed. They pleaded for me to set up manufacturing and supply chain.

    Brilliant design never crystallized. Tesla, brilliant design did not / will not matter.

    Someone will get it right one day and license to big OEM in USA, China, India.

  21. other

    “Which will come out first, this or the Moller Skycar?”

    LOL, nicely done.

  22. Alan Wilensky

    Poor Doc Moller! Genius squandered.

  23. Alan Wilensky

    He makes a nice production rotary engine. Freedom Motors.

  24. Andrew

    @16 well the power/weight ratio really isn’t that much different, i.e. 0-60 times are very close Exige S($60K) does it in 4.1, and Tesla($100K) does it in “Sub 4 second”, so probably 3.99999

    + the most important thing…the Tesla has a range of 220 miles, so this means you are pretty much limited to 100 mile trips(I don’t think many people will wait for 3.5 hours waiting at the gas station for the thing to recharge)

  25. Aaron

    I think Tesla has a great strategy when it comes to getting completely electric cars into mass production. Instead of looking at the situation like a car company, which would be about building a car for everyone (like the Prius), they’re looking at the situation like a technology company: Build something expensive for early adopters and let them pay a premium to subsidize R&D and manufacturing for the cheaper version.

    I could be totally wrong, of course, but if the only problem is building the transmission, then they’ve solved a lot of other issues AND built a car that looks so completely badass that once they start driving around filled with grinning George Clooneys and Larry Pages, everybody will know the name of the car and everybody will want the cheaper version when it’s available.

  26. Everett

    Impressive technology and I’m certain they’ll sell a few.

  27. Ballmer

    No Comment!
    But, Holiday Greetings to everyone!
    Have a Merry Christmas and a prosperous New year!

    fakesteveballmer.blogspot.com

  28. Daniel Gibbons

    @Aaron (#25). They really aren’t solving any of the problems inherent in introducing mainstream electric cars and I don’t think they’re doing anything truly innovative, at least not in the sense that it will trickle down to more mundane vehicles. An ultra lightweight sports car is one thing, but creating something with room for five adults and their luggage that has a decent range and can be charged quickly AND sold at a reasonable price would be exponentially more difficult.

    By the looks of it they are set to lose money on their $100k sticker price, so imagine what it will take to triple the size, preserve the range and cut the price by 75%… As others have said, this is a business that needs much more than $200 million to succeed.

  29. Troll

    @27, Fake steve

    is that your first genuine comment, or is there sarcasm mixed in there somewhere - i can’t tell

  30. sd

    Crunchies is out, but it can’t be more disappointed than the list you see there.!!!!

  31. CarEnthusiast

    If this were a technology play, and they would sell the engine tech forward to established brands, this would more likely succeed.

    However, given egos at play (Musk), I guess having an effort at establishing an in-house brand was not an option, which I totally understand.

    I don’t see high-end buyers going green for Tesla brand anytime soon.

  32. Tenders John

    I’m a car nut and I really like the idea here behind the car. Sure I think there are a LOT of issues with it, but I think they’ve gone the right route from a PR angle by creating a sports car (its not a supercar!) which runs on 100% electric. We need pioneers to wean us off the dangerous thing which is oil. Couple this with some of the new solar technologies that are coming out now and we could be in for exciting times. Wasn’t it Tesla (the guy not the company) who said he wanted free energy for all?

  33. cl8ton

    I wonder if Page’s investment in Tesla is a “Carbon Credit” guilt trip for the McLaren/Merc F1 car he owns ?

    I hope everyone goes green with their car…leaves more 91 oct for me ;)

  34. etavitom

    wow. thanks for the interesting post….

  35. David Mackey

    I appreciate these guys putting their money where their mouths are.

  36. Joe Hunkins

    When the Tesla news broke it sounded like an extremely cool product engineered for those of us who already have everything else. Unfortunately this market is about 0.0001% of the population. Can they make all those capitalization costs back? Doubtful. Even at 100k per car you need to sell a lot of them to turn a good buck, and there are big companies waiting in the wings to make copycat, cheaper versions.

  37. Don

    Besides the impossibilty of breaking a profit, not enough people can afford this car to have any significant effect on the environment either. Maybe the smoke from burning all that money will block out the sun’s rays…

  38. ITrush

    Cool, I really appreciate this kind of information. Thanks for the links too!

    Nhick
    http://www.itrush.com

  39. cl8ton

    I was always amused by Tesla’s opening line.
    What’s faster than an Enzo from 0-60 mph ? Like this is the only measurement for super car performance!

    Come on Ferrari has legend here, from the days of Enzo Ferrari at Alfa Romeo and the Scuderia to multiple F1 championships!

    Any pelican heads here? …anyone? …oh well

  40. Hal_76

    Great product, but time is slipping away.
    Disagree that they should have built an econo box first. Many have tried before and still are, but you will never recoup your cost selling econ boxes. There is not enough profit margin in a car that sells for under $20K.
    By selling a high performance electric sports car, which is contrary to everyone perception, they are appealing to the rich environmentally conscious sports car driver. Not to mention they are getting a ton of free advertising.
    Elon never said he want to be GM, just show what was possible with an electric car.
    Tesla and “Who Killed the Electric Car” finally got GM to announce the Chevy Volt.
    Which won’t be ready till when?

  41. Andrew

    @40…quiet the contrary the Civics and Accords are what keeps the brands alive.

    Compare Honda to Ford. Ford makes good SUVs, good trucks, Mustang is the highest selling sports car on the market. But the Focus and the Fusion don’t sell.

    Honda on the other hand, accords and civics fly off the lots.

    And guess which one is profitable while the other loses money every quarter?

    Sure you might bring up something like Porsche/Ferrari/Lambo, and sure those are exotics that sell in small quantities, but you have to remember that those makes have pedigree. They have been making sport cars for more than 50 years. And even then…you have to remember that Porsche was on a brink of bankruptcy, and it was the cheap(by comparison) Boxster, that saved it. Because it made the car available to the common man.

    Most of this car brands are about upgrading, you start out with an econobox like a civic at 20 and then as you grow older you move into more expensive cars for that brand. Why? Because of brand loyalty.

  42. cl8ton

    @41 … I disagree, the Boxster (986) did not really save Porsche, the bad management that decided front engine (water cooled ala GM style) is what doomed them in the 80’s

    Today, Porsche earns an incredible $28k USD per car sold!!

    Compare that with: BMW makes about $3,200 per car. Audi $1,580, and Chrysler and Volkswagen earn just $900 and $400, respectively.

    I am biased…I have owned Porsche’s for over 20 years!

  43. Andrew

    yes they make a lot of money on them, but what I meant was that until the Boxster, the Porsche really wasn’t doing that hot, sales wise.

    The Boxster really did save Porsche from having to sell the company to a bigger brand, because it allowed them to put out a second car that shared a lot of components with the 911 which cut on costs, and increased profit margins.(that $28,000 you spoke about)

    Also because of the Boxster all of those mid-level executives got introduced to the brand, so that when they stepped up to the next step in the career ladder, they could upgrade to the 911.

  44. micfo.com

    I like exotic sports cars such as a Aston Martin, Porsche, Ferrari.

  45. Nathan

    This project sounds like a USD 140 million swindle and a way to siphon money.

    First of all, why would anybody want to buy an American sports car, whereas all prestigious cars are Italian (sorry, Porsche and AM)? Second, the design is a me-too of a Ferrari F430.

  46. small cap stock investing

    $40 million is nothing for car companies which routinely invest billion into R&D.

  47. FalconEV

    Just get the darn thing running first, then add the speed later.
    or just get on the electric wave first with a two wheeler.
    It’s really fun NOT buying gasoline…

  48. Ballmer

    steve ballmer said…

    btw.
    I have been accused of spamming your little blog or whatever here. Gimme a break! Do you people know who I am? Do you have any idea what I can do? Spam? I don’t think so!
    What I do, I do out of concern for my fellow man. It hurts me to my core to see you people sitting around using these little toy computers with candy looking interfaces.
    I beg of you! Save the children! STOP this Mac madness now, Vista awaits you, reality is out there waiting for you to join it!

    Just get up, slowly!
    Back - away from the keyboard.
    Now get the credit card, go to any electronics outlet and buy a Vista PC!

    Now does’nt that feel better?
    Glad to help.
    fakesteveballmer.blogspot.com

  49. PJ Brunet

    I love the idea, building a beautiful electric sportscar.

  50. mark

    Why does an electric car need a transmission? Generating torque to get speedier acceleration? No engineering information on the site to help. I would think an inducer and 4 AC motors would cut weight down and give you efficient speed control without the need for a transmission.

  51. Andrew

    @50…how do you propose the car go in reverse w/o a transmission.

  52. cl8ton

    @51 - Reverse polarity of course ;) 0-60 in 3 sec backwards!

    You are right about the Boxsters BTW!

  53. Tiga Beck

    Can you say Tucker, Vector, DeLorean and a dozen others that I forget at the moment.

    It’s an old business model… it’s called find a starry eyed market (in this case green idiots with newly acquired wealth) and you milk the idiots until their dry.

  54. David Fox

    As a serious car guy for 30 years I was very tempted by Telsa. But when I stepped back and thought about it, its not a ‘green’ car.

    MPH is an ever less irrelevant - MPG is where the smartest minds need to be focused. Who cares if it blasts to 60 in 4 secs. There is NOTHING revolutionary about that. Is risking life and limb in pursuit of speed thrills a truly sustainable activity? (Fun yes, but just don’t tag it as green!)

    I put a deposit on an Aptera http://www.aptera.com. I think this car successfully redefines the meaning of High Performance motoring. Sure, it will have its issues but it represents a more relevant direction than electrifying an Elise.

    Recent Aptera coverage at:
    http://www.popularmechanics.co.....37853.html

    Good luck to Tesla. I hope they succeed. But I also hope they get cracking on something truly modern, rather than continue pursuing an outdated dream.