Comments on: Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/ Startup and Technology News Sat, 30 Aug 2008 14:18:08 +0000 http://wordpress.org/?v=2.5.1 By: December 20, 2007 | TechTV Update http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-2068746 December 20, 2007 | TechTV Update Tue, 01 Apr 2008 04:23:27 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-2068746 [...] Viacom videos and games online and will buy a bunch of ads on Viacom properties. Ah the things a hatred of Google will drive a company to do! Meanwhile Microsoft is leaving it to its co-founder to take on Google [...] [...] Viacom videos and games online and will buy a bunch of ads on Viacom properties. Ah the things a hatred of Google will drive a company to do! Meanwhile Microsoft is leaving it to its co-founder to take on Google [...]

]]> By: The Year In Deals (2007 Edition) http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1883576 The Year In Deals (2007 Edition) Sat, 29 Dec 2007 02:18:09 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1883576 [...] Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too, December 19 [...] [...] Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too, December 19 [...]

]]> By: Ballmer http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1857181 Ballmer Thu, 20 Dec 2007 04:22:00 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1857181 Yes, I am a Genius! fakesteveballmer.blogspot.com Yes, I am a Genius!
fakesteveballmer.blogspot.com

]]> By: Steve http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856495 Steve Wed, 19 Dec 2007 23:44:32 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856495 IAC - Atlas (old Accipiter) AOL - AdTech Viacom - Atlas (old Accipiter) That is 3 big Publisher clients that Doubleclick has lost this year... 1. Does that mean that the Google-DC deal will go through with ease? 2. Are big media companies reacting to the Google deal? 3. Is this shaping up to be a big Microsoft-Google Battle in 2008? 4. Where's Jerry in all this, waiting to be acquired by Bill or Sergey/Larry??? Michael I need some expert opinions on this... IAC - Atlas (old Accipiter)
AOL - AdTech
Viacom - Atlas (old Accipiter)

That is 3 big Publisher clients that Doubleclick has lost this year…

1. Does that mean that the Google-DC deal will go through with ease?
2. Are big media companies reacting to the Google deal?
3. Is this shaping up to be a big Microsoft-Google Battle in 2008?
4. Where’s Jerry in all this, waiting to be acquired by Bill or Sergey/Larry???

Michael I need some expert opinions on this…

]]> By: Dheeraj Sultanian http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856356 Dheeraj Sultanian Wed, 19 Dec 2007 22:34:02 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856356 Double-click's valuation just went down by $1B - run, google, run! Double-click’s valuation just went down by $1B - run, google, run!

]]> By: Dog Turd Recycling http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856338 Dog Turd Recycling Wed, 19 Dec 2007 22:22:23 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856338 Chris R is a moron. Chris R is a moron.

]]> By: Technology Slice http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856336 Technology Slice Wed, 19 Dec 2007 22:21:00 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856336 "anti-Google coalition". Not so long ago everyone was banding against Microsoft. “anti-Google coalition”. Not so long ago everyone was banding against Microsoft.

]]> By: Rishi http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856318 Rishi Wed, 19 Dec 2007 22:14:28 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856318 wow you love using the work "ink" wow you love using the work “ink”

]]> By: car donations tax http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856108 car donations tax Wed, 19 Dec 2007 20:30:12 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856108 Another $500mm spent and still no proprietary way to deliver traffic. Another $500mm spent and still no proprietary way to deliver traffic.

]]> By: Igloo http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856077 Igloo Wed, 19 Dec 2007 20:09:50 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856077 Gosh, it's been hours since the last Techcrunch post. Something must be wrong. Call an ambulance!!! Gosh, it’s been hours since the last Techcrunch post.

Something must be wrong. Call an ambulance!!!

]]> By: RD http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856015 RD Wed, 19 Dec 2007 19:47:59 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856015 "I’m a publisher and I get nothing from CPM networks" The deal is not exactly for an adsense platform so they aren't targetting publishers. Not that I like ads but to dismiss advertising because we developers have become so immune to it barely does anything to giants like viacom and microsoft. As Viacom's portfolio shows, they run media sites - mtv and such, where people look at the banners and viacom runs a much wider network of billboards, tv ads and other media that Microsoft can tap into (obviously to battle google going into the phone market and current print ads) The deal? I could care less. The way I see it, with all these ad networks partnering up, something is bound to go down and there will obviously be a decent battle between Google and MS and its people. I'm looking forward to that for sure. How it'll turn out, remains hard to say. “I’m a publisher and I get nothing from CPM networks”

The deal is not exactly for an adsense platform so they aren’t targetting publishers.

Not that I like ads but to dismiss advertising because we developers have become so immune to it barely does anything to giants like viacom and microsoft.

As Viacom’s portfolio shows, they run media sites - mtv and such, where people look at the banners and viacom runs a much wider network of billboards, tv ads and other media that Microsoft can tap into (obviously to battle google going into the phone market and current print ads)

The deal?
I could care less. The way I see it, with all these ad networks partnering up, something is bound to go down and there will obviously be a decent battle between Google and MS and its people. I’m looking forward to that for sure.

How it’ll turn out, remains hard to say.

]]> By: Ciprian http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856009 Ciprian Wed, 19 Dec 2007 19:44:06 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1856009 google good --- they bad google good — they bad

]]> By: Chris O http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855970 Chris O Wed, 19 Dec 2007 19:24:46 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855970 I wonder if/how this looming giant deal will affect independent developers. It's getting so indie game development is as tough, if not tougher, than indie film-making. I wonder if/how this looming giant deal will affect independent developers. It’s getting so indie game development is as tough, if not tougher, than indie film-making.

]]> By: TekWek http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855962 TekWek Wed, 19 Dec 2007 19:21:47 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855962 "The media company’s Web strategy seems motivated by its hate for Google as much as anything else." Erick I think most of your blog posts seem to be motivated by your hate for Microsoft as much as anything else....hater!! “The media company’s Web strategy seems motivated by its hate for Google as much as anything else.”

Erick I think most of your blog posts seem to be motivated by your hate for Microsoft as much as anything else….hater!!

]]> By: Martin Edic http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855940 Martin Edic Wed, 19 Dec 2007 19:09:13 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855940 What a goofy announcement- impossible to track or predict the numbers they announce, the banner ad world is in for a major crash as virtually every recent usability study shows that banners are now invisible (if you asked me to name your top three advertisers on TC, I couldn't and I read it everyday), Microsoft as a brand is so ubiquitous that it is even more invisible, etc. I'm a writer and I'm using Google docs because it is much simpler than Word. I'm an advertiser and I use AdWords because it is much simpler and more measurable than display. I'm a publisher and I get nothing from CPM networks, a few cents per thousand. These people are completely out of the loop and they are the biggest players out there. Time to doubledown on my Goog stock.... What a goofy announcement- impossible to track or predict the numbers they announce, the banner ad world is in for a major crash as virtually every recent usability study shows that banners are now invisible (if you asked me to name your top three advertisers on TC, I couldn’t and I read it everyday), Microsoft as a brand is so ubiquitous that it is even more invisible, etc.
I’m a writer and I’m using Google docs because it is much simpler than Word. I’m an advertiser and I use AdWords because it is much simpler and more measurable than display.
I’m a publisher and I get nothing from CPM networks, a few cents per thousand.
These people are completely out of the loop and they are the biggest players out there. Time to doubledown on my Goog stock….

]]> By: IndianBytes.com http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855824 IndianBytes.com Wed, 19 Dec 2007 18:19:16 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855824 <strong>Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too...</strong> posted at IndianBytes.c... Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too…

posted at IndianBytes.c…

]]> By: Chris R. http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855758 Chris R. Wed, 19 Dec 2007 17:47:43 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855758 "where is that beerco Search software?" BeerCo Software Canada is deadpool. There are contracts until June then it's done. The search is coming with me. The search is the only good thing about BeerCo Software, and it must be separated from the dead part in order to survive. "@2 Chris R ; too high to make your ‘name’ link work?" Yeah, I am so high that editors from TC are emailing me asking me if I am high. I am SOOOO high right now. High like a kite. No, higher than a kite. And I am snorting off of hookers' bellies just like Doogie Houser MD in Harold in Kumar go to WhiteCastle. Wait one is pulling on my hair(smack). Ok, she's off me now. (smack, smack, back off) So what was I saying. Yeah, this deal between MS V is nothing really surprising to me as we see MS make it's dramatic move away from less profitable direct to market sales and towards the more profitable, forecastable and stable B2B deals. That's what MS has been doing these past 2 years. Shifting business away from retail and towards B2B for security purposes as it's stronghold on Win and Office in the retail space start to decline. “where is that beerco Search software?”

BeerCo Software Canada is deadpool. There are contracts until June then it’s done.
The search is coming with me. The search is the only good thing about BeerCo Software, and it must be separated from the dead part in order to survive.

“@2 Chris R ; too high to make your ‘name’ link work?”
Yeah, I am so high that editors from TC are emailing me asking me if I am high. I am SOOOO high right now. High like a kite. No, higher than a kite. And I am snorting off of hookers’ bellies just like Doogie Houser MD in Harold in Kumar go to WhiteCastle. Wait one is pulling on my hair(smack). Ok, she’s off me now. (smack, smack, back off)

So what was I saying. Yeah, this deal between MS V is nothing really surprising to me as we see MS make it’s dramatic move away from less profitable direct to market sales and towards the more profitable, forecastable and stable B2B deals. That’s what MS has been doing these past 2 years. Shifting business away from retail and towards B2B for security purposes as it’s stronghold on Win and Office in the retail space start to decline.

]]> By: Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too  »TechAddress http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855708 Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too  »TechAddress Wed, 19 Dec 2007 17:30:11 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855708 [...] Source:Techcrunch In yet another move to strengthen the anti-Google coalition, Viacom announced a complicated deal with Microsoft that combined Web advertising, TV advertising, video licensing, and an online gaming partnership. Back in April, Viacom signed another deal with Yahoo for search advertising across its sites, which is still in place. The media company’s Web […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Source:Techcrunch In yet another move to strengthen the anti-Google coalition, Viacom announced a complicated deal with Microsoft that combined Web advertising, TV advertising, video licensing, and an online gaming partnership. Back in April, Viacom signed another deal with Yahoo for search advertising across its sites, which is still in place. The media company’s Web […] Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: .rb http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855704 .rb Wed, 19 Dec 2007 17:27:37 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855704 @2 Chris R ; too high to make your 'name' link work? Also man please! ; having a blog like yours / is worse than not having a blog at all... ** actual comment ** Its kind of funny, that we can pay per click / (very focused and controlled advertising) but big companies are still doing package trade deals.... each one throws in as much ''fat'' into the deal as possible. No-one is looking out for anyone but them selves in these type deals (most of the time) p.s. HEY CHRIS!? ; where is that beerco Search software? heh, good luck in america @2 Chris R ; too high to make your ‘name’ link work?

Also man please! ; having a blog like yours / is worse than not having a blog at all…

** actual comment **

Its kind of funny, that we can pay per click / (very focused and controlled advertising) but big companies are still doing package trade deals…. each one throws in as much ”fat” into the deal as possible. No-one is looking out for anyone but them selves in these type deals (most of the time)

p.s. HEY CHRIS!? ; where is that beerco Search software? heh, good luck in america

]]> By: Sipboy http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855700 Sipboy Wed, 19 Dec 2007 17:25:49 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855700 Viacom and Microsoft seem like a great fit. I wouldn't be surprised if this works out better than people might think. Viacom and Microsoft seem like a great fit. I wouldn’t be surprised if this works out better than people might think.

]]> By: TechBeta » Blog Archive » Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855697 TechBeta » Blog Archive » Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too Wed, 19 Dec 2007 17:23:56 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855697 [...] story: techcrunch.com SHARETHIS.addEntry({ title: "Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood [...] [...] story: techcrunch.com SHARETHIS.addEntry({ title: “Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood [...]

]]> By: I Am Not Posting To Spam My Blog http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855688 I Am Not Posting To Spam My Blog Wed, 19 Dec 2007 17:21:40 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855688 "What most Hollywood types tend to ignore is that in videogames, the stars are the players themselves." Er, yes and no. In many games, the lead character - your character - is little more than an empty shell who glides through the game killing people. Half-Life's Gordon Freeman, Bioshock's Jack, Western RPGs' customisable lead characters, etc - it's funny how Gordon Freeman in particular has become an instantly recognisable and memorable character, despite the fact that you only ever see his face on box art (in the dystopic future of a conquered Earth, the aliens have apparently destroyed all the mirrors). There are hundreds of games with strong lead characters, though. Oddly a lot of the obvious ones are Eastern - Final Fantasy's leads, Metal Gear's Solid Snake, etc. Max Payne and the Prince of Persia are some Western ones that spring to mind - all with strong personalities and good lines that don't detract from the experience. Which sort of lead character is better probably depends on the game. Though I've certainly played quite a few where I wish the lead character was of the silent category. When characters spout clichéd drivel it's bad, but when it appears to be coming from your own mouth it's even worse. The point of all this is that computer games are a completely different experience from film. Before creating a lead character, you have to decide whether you even want him to be a character. Not to mention the problem with love interests - at what points they accompany the character, to what extent they fight alongside him, etc. A good example of how not to do it was Dark Messiah of Might & Magic - you say goodbye to the love interest at the entrance to the final level, spend an hour scrambling down through a necropolis, solving puzzles and fighting tooth and claw past horrible monsters, and when you get to the bottom she pops out of another corridor without a scratch. Hi there, nice to see you again, why the f*** didn't you show me the way you went? For all I know Jerry Bruckheimer may be very good at producing computer games, but if he is he'll be a very versatile man - it won't have anything to do with his experience in films. “What most Hollywood types tend to ignore is that in videogames, the stars are the players themselves.”

Er, yes and no. In many games, the lead character - your character - is little more than an empty shell who glides through the game killing people. Half-Life’s Gordon Freeman, Bioshock’s Jack, Western RPGs’ customisable lead characters, etc - it’s funny how Gordon Freeman in particular has become an instantly recognisable and memorable character, despite the fact that you only ever see his face on box art (in the dystopic future of a conquered Earth, the aliens have apparently destroyed all the mirrors).

There are hundreds of games with strong lead characters, though. Oddly a lot of the obvious ones are Eastern - Final Fantasy’s leads, Metal Gear’s Solid Snake, etc. Max Payne and the Prince of Persia are some Western ones that spring to mind - all with strong personalities and good lines that don’t detract from the experience.

Which sort of lead character is better probably depends on the game. Though I’ve certainly played quite a few where I wish the lead character was of the silent category. When characters spout clichéd drivel it’s bad, but when it appears to be coming from your own mouth it’s even worse.

The point of all this is that computer games are a completely different experience from film. Before creating a lead character, you have to decide whether you even want him to be a character. Not to mention the problem with love interests - at what points they accompany the character, to what extent they fight alongside him, etc. A good example of how not to do it was Dark Messiah of Might & Magic - you say goodbye to the love interest at the entrance to the final level, spend an hour scrambling down through a necropolis, solving puzzles and fighting tooth and claw past horrible monsters, and when you get to the bottom she pops out of another corridor without a scratch. Hi there, nice to see you again, why the f*** didn’t you show me the way you went?

For all I know Jerry Bruckheimer may be very good at producing computer games, but if he is he’ll be a very versatile man - it won’t have anything to do with his experience in films.

]]> By: Chris R. http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855681 Chris R. Wed, 19 Dec 2007 17:18:02 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855681 "Media companies love doing complicated deals. They used to call it synapse" You know that's very interesting. If I wasn't so gosh darn high right now I could make some kind of thoughtful remark on this otherwise uneventful deal. Ooops, I just dropped my bowl in the sofa cushions. I have to go dig it out. “Media companies love doing complicated deals. They used to call it synapse”

You know that’s very interesting. If I wasn’t so gosh darn high right now I could make some kind of thoughtful remark on this otherwise uneventful deal. Ooops, I just dropped my bowl in the sofa cushions. I have to go dig it out.

]]> By: Chris L http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855629 Chris L Wed, 19 Dec 2007 16:56:23 +0000 http://www.techcrunch.com/2007/12/19/viacom-inks-500-million-ad-deal-with-microsoft-makes-a-hollywood-play-for-videogames-too/#comment-1855629 "What most Hollywood types tend to ignore is that in videogames, the stars are the players themselves" So true yet so overlooked. I dont want to play as Brad Pitt or Tom Cruse (Crazy Guy on the Couch, out for PS3 this summer?), i want to tear it up myself, hence why they always have the "Player Name" field. “What most Hollywood types tend to ignore is that in videogames, the stars are the players themselves”

So true yet so overlooked. I dont want to play as Brad Pitt or Tom Cruse (Crazy Guy on the Couch, out for PS3 this summer?), i want to tear it up myself, hence why they always have the “Player Name” field.

]]>