Google Set To Get DoubleClick Approval As Christmas Present
Duncan Riley
13 comments »
The Federal Trade Commission (FTC) will rule in favor of Google’s acquisition of DoubleClick, possibly as soon as this week, according to sources quoted by Bloomberg.
The FTC has been investigating the acquisition on competition grounds since it was first announced in April. A number of high profile respondents argued against the acquisition, including AT&T and Microsoft, and in July Scott Cleland of telecom research group Prescursor presented a strong case arguing against the merger.
At the time we noted:
The FTC has acted against anti-competitive behavior in the tech industry before (most notably with Microsoft), however the FTC under the Bush Administration has become far more laissez faire towards business practices than it was in the past. It won’t be all clear sailing for Google, but given recent history it would be surprising if the FTC did block Google’s DoubleClick acquisition.
The acquisition has already been cleared by authorities in Australia, but still faces regulatory review in Europe.
The Google - Doubled-over Click deal is bad for the entire internet! We encourage the FTC, FBI, FDIC, FASA, ….. to look into it! There has simply got to be something illegal going on here!
fakesteveballmer.blogspot.com
This is BAD BAD BAD.
Google dominating the whole ad market, now even less competition.
We need some competitors to AdSense!!!
i agree #2
I don’t think we need competitors for Adsense. Adsense is honest and just. This news is actually good for all webmasters.
Come on guys….cover this news…its a big thing… it gave me a big relief
http://blogs.msdn.com/ie/archi.....stone.aspx
Adsense is honest and just ?
How do you know?
Adsense doesn’t tell you what is your revshare, adsense applies smart pricing at will. Etc etc.
If there were another 10 companies like Google, sharing the market of ad sales, we the people would make more money and they - Google- would be forced to keep a smaller share of the revenue.
Competition is good!
ahh, techcrunch readers are no good
I agree… Google Adsense is cloaked in secrecy… There is no way to now how much of the revenue we actually end up making.
But you’ve got to give them credit, they’ve managed to get the average user to do the work and pocket a considerable amount of “moolah”
- AJ
Yes, there definitely needs to be more competition to Adsense.
I don’t get it how so many digg/youtube/facebook/younameit copies get funding, but the moneymaking web machine, namely startup companies providing online ads, especially those that would take on Adsense, are nowhere to be seen. Why is that?
Well this will be the best gift as this approval on merger of Google (dominates online search ads) and DoubleClick (leader in display ads) is expected to get a lot of their competitors bite nails.
Parul
http://www.bhopu.com
I agree… Google Adsense is cloaked in secrecy… There is no way to now how much of the revenue we actually end up making.
It’s been approved.
I think this deal will be great for small businesses who want an easy and intuitive way to run a display ad campaign. Right now, the process you have to go through is prohibitive for a lot of people. I welcome this deal, and I don’t think it will be bad for the ad market as a whole.