Comments on: Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/ Startup and Technology News Fri, 05 Sep 2008 16:33:38 +0000 http://wordpress.org/?v=2.5.1 By: Library clips :: Mobile motion presence and location awareness :: October :: 2007 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-2421786 Library clips :: Mobile motion presence and location awareness :: October :: 2007 Mon, 28 Jul 2008 12:08:54 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-2421786 [...] [ADDED 12/2/08: Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones] [...] [...] [ADDED 12/2/08: Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones] [...]

]]> By: indian http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1873717 indian Tue, 25 Dec 2007 19:49:27 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1873717 I hate about the Indian stuff being talked here. Just because you havent seen what great work can happen somwhere, does not mean it doesnt happen there at all. Goes on to show who is really 'inexperienced' here. And yes, if one has little experience, one shouldnt generalize. And moreover when PI now says its not Made in India...! I hate about the Indian stuff being talked here. Just because you havent seen what great work can happen somwhere, does not mean it doesnt happen there at all.

Goes on to show who is really ‘inexperienced’ here. And yes, if one has little experience, one shouldnt generalize.

And moreover when PI now says its not Made in India…!

]]> By: Adam http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1854717 Adam Wed, 19 Dec 2007 09:25:49 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1854717 Techcrunch, kudos for your article TITLE's: no cruft, skimmable, complete. Techcrunch, kudos for your article TITLE’s: no cruft, skimmable, complete.

]]> By: Toby Oliver http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1847300 Toby Oliver Sun, 16 Dec 2007 18:08:02 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1847300 I work at Path Intelligence and I thought I should try and reply to a few points in the comments. Firstly, in terms of frequency of updates we don't pretend to get updates every few seconds its more in the order of minutes. Having said that a phone will transmit in a number of circumstances even without being a call (sending/receiving a text message, location updates, authentication requests from the operator), and actually we have found (contrary to what we originally thought) shoppers tend to use their phone a lot. Just one more thing, we are based in the UK and the penetration of cell phones here is 108%, so we pretty much get everybody. Secondly accuracy. As the article states up to 1m is possible, but currently we don't need to get to that level as most of our installations are in shopping malls, so we only need to know which store the shopper is in. Thirdly, some of the commenters asked why we didn't choose another tracking methodology, such as RFID or cameras? We certainly looked at that, but both of those options are expensive when you are trying to 'track' people flow through a large area. To cover a whole shopping mall would require a lot of RFID readers or cameras, and even then we would need to make sure that people carried their RFID tag with them. On the other hand, research in the UK and in the US (in Boston to be precise) shows that 98% of individuals have a cell phone that is on and with them when they are out and about. A good analog for what we do is the analysis of web logs to understand web page viewing patterns. You don't get detailed answers on everyone (often people are behind firewalls) and you will not be able to see exactly how people read each page, but you will get very good information on how they navigated the site, and, over time and many viewers you will get to know the pages that are popular, and the order in which people view them. Just replace web page with store and you get the idea on what we are doing. I should probably reiterate the anonymous aspect. As we don't work with the network operators we don't know who you are you are, we just see a number (in a similar way that only an ISP would know who is on a particular DHCP assigned IP address). Oh and one more thing, our web developer isn't in India but they do like the 80's ;) . If anyone would like more detailed information please email at the web address on our site. I work at Path Intelligence and I thought I should try and reply to a few points in the comments.

Firstly, in terms of frequency of updates we don’t pretend to get updates every few seconds its more in the order of minutes. Having said that a phone will transmit in a number of circumstances even without being a call (sending/receiving a text message, location updates, authentication requests from the operator), and actually we have found (contrary to what we originally thought) shoppers tend to use their phone a lot. Just one more thing, we are based in the UK and the penetration of cell phones here is 108%, so we pretty much get everybody.

Secondly accuracy. As the article states up to 1m is possible, but currently we don’t need to get to that level as most of our installations are in shopping malls, so we only need to know which store the shopper is in.

Thirdly, some of the commenters asked why we didn’t choose another tracking methodology, such as RFID or cameras? We certainly looked at that, but both of those options are expensive when you are trying to ‘track’ people flow through a large area. To cover a whole shopping mall would require a lot of RFID readers or cameras, and even then we would need to make sure that people carried their RFID tag with them. On the other hand, research in the UK and in the US (in Boston to be precise) shows that 98% of individuals have a cell phone that is on and with them when they are out and about.

A good analog for what we do is the analysis of web logs to understand web page viewing patterns. You don’t get detailed answers on everyone (often people are behind firewalls) and you will not be able to see exactly how people read each page, but you will get very good information on how they navigated the site, and, over time and many viewers you will get to know the pages that are popular, and the order in which people view them. Just replace web page with store and you get the idea on what we are doing.

I should probably reiterate the anonymous aspect. As we don’t work with the network operators we don’t know who you are you are, we just see a number (in a similar way that only an ISP would know who is on a particular
DHCP assigned IP address).

Oh and one more thing, our web developer isn’t in India but they do like
the 80’s ;) .

If anyone would like more detailed information please email at the web address on our site.

]]> By: Things I Learned This Week « Kreblog http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1844813 Things I Learned This Week « Kreblog Sat, 15 Dec 2007 18:59:06 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1844813 [...] are going to track where you go via your cell phone (just [...] [...] are going to track where you go via your cell phone (just [...]

]]> By: links for 2007-12-15 | www-webhosting.cz http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1844113 links for 2007-12-15 | www-webhosting.cz Sat, 15 Dec 2007 12:21:30 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1844113 [...] Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones Path Intelligence is a U.K. based company that monitors foot traffic in a rather ingenious way, through customers’ cell phones. (tags: Mobile) [...] [...] Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones Path Intelligence is a U.K. based company that monitors foot traffic in a rather ingenious way, through customers’ cell phones. (tags: Mobile) [...]

]]> By: Hustled by NING http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841876 Hustled by NING Sat, 15 Dec 2007 00:48:14 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841876 #29: if I am correct, the RACH bears the TMSI ( the TEMPORARY mobile subscriber id) which is assigned to a cellphone a regularly renewed. for security reason the users does not send its IMSI but TMSI which changes regularly. so I GUESS ( not really sure) that tracking RACH does not allow you to check if you have seen this user before #29: if I am correct, the RACH bears the TMSI ( the TEMPORARY mobile subscriber id) which is assigned to a cellphone a regularly renewed. for security reason the users does not send its IMSI but TMSI which changes regularly.

so I GUESS ( not really sure) that tracking RACH does not allow you to check if you have seen this user before

]]> By: Stratta Park http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841234 Stratta Park Fri, 14 Dec 2007 21:28:37 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841234 This is the exact reason why I initially started Stratta Park, I submitted this proof of concept and provisional patent to my employer (Major Cell Phone Manufacturing Company) and they turned it down! Our team actually has a further proof of concept for geocentric usage within cell phones, if anyone's interested let me know partners@strattapark.com, I also want to thank Tech Crunch for allowing me to view everything Business 2.0 use to offer before it was acquired, thanks guys. This is the exact reason why I initially started Stratta Park, I submitted this proof of concept and provisional patent to my employer (Major Cell Phone Manufacturing Company) and they turned it down!

Our team actually has a further proof of concept for geocentric usage within cell phones, if anyone’s interested let me know partners@strattapark.com,

I also want to thank Tech Crunch for allowing me to view everything Business 2.0 use to offer before it was acquired, thanks guys.

]]> By: BetterRetail http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841185 BetterRetail Fri, 14 Dec 2007 21:09:30 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841185 Its no more scary than the video cameras following us around 24/7. Its no more scary than the video cameras following us around 24/7.

]]> By: doug mitchell http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841160 doug mitchell Fri, 14 Dec 2007 21:01:55 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841160 Why not just ask the customer if they'd mind if you'd be willing to slap on a $.20 RFID tag for a $5 coupon and track it that way. There's your permission. No whiz bang. Why not just ask the customer if they’d mind if you’d be willing to slap on a $.20 RFID tag for a $5 coupon and track it that way. There’s your permission. No whiz bang.

]]> By: skincancerprevention.info http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841142 skincancerprevention.info Fri, 14 Dec 2007 20:55:31 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841142 Skin cancer prevention means staying out of the sun. The sun is the leading cause of skin cancer. Too many sunburns, too much tanning, or just spending a lot of time in the sun is bad for your skin if you are not protected. Fair skinned and light haired people are more at risk. In this group of people, children, people who play outdoor sports a lot, outdoor workers, etc. are included. Skin cancer prevention means staying out of the sun. The sun is the leading cause of skin cancer. Too many sunburns, too much tanning, or just spending a lot of time in the sun is bad for your skin if you are not protected. Fair skinned and light haired people are more at risk. In this group of people, children, people who play outdoor sports a lot, outdoor workers, etc. are included.

]]> By: Rich Page http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841096 Rich Page Fri, 14 Dec 2007 20:36:51 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841096 Very interesting idea - it ties into a blog post I wrote about the differences between shopping online and shopping in a store, and mentions others: http://rich-page.com/web-analytics/7-reasons-why-shopping-online-beats-real-shopping Rich Page Very interesting idea - it ties into a blog post I wrote about the differences between shopping online and shopping in a store, and mentions others:
http://rich-page.com/web-analy.....l-shopping

Rich Page

]]> By: Greg http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841008 Greg Fri, 14 Dec 2007 19:53:09 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1841008 Forget 'every few minutes', nano in the carpets are watching your every footstep! Forget ‘every few minutes’, nano in the carpets are watching your every footstep!

]]> By: John http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840957 John Fri, 14 Dec 2007 19:33:36 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840957 So 100 customers come into my store and 2 of them are talking on their cell phone. Next day only 10 customers come into my store and 6 of them are talking on the phone. That means I had 3x the customers on Day 2 versus Day 1? So 100 customers come into my store and 2 of them are talking on their cell phone. Next day only 10 customers come into my store and 6 of them are talking on the phone. That means I had 3x the customers on Day 2 versus Day 1?

]]> By: Alx http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840910 Alx Fri, 14 Dec 2007 19:10:58 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840910 #25 was wondering if you whether or not the RACH was identifiable in some fashion? Specifically would they be able to store the RACH ID (or whatever identifies as that phone, etc.. like a mac address?) allowing them to determine if they have seen that RACH before? tx #25 was wondering if you whether or not the RACH was identifiable in some fashion? Specifically would they be able to store the RACH ID (or whatever identifies as that phone, etc.. like a mac address?) allowing them to determine if they have seen that RACH before?

tx

]]> By: chrisco http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840877 chrisco Fri, 14 Dec 2007 18:58:48 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840877 pardon the typos :) pardon the typos :)

]]> By: chrisco http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840872 chrisco Fri, 14 Dec 2007 18:57:31 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840872 @ 26 I think #24's "premise" (is that a 5-cent word, perhaps from Atlas Shrugged) must have been the general decrease in privacy that modern life entails... it's a trend... and the trend will continue... where will it stop? will it ever stop? I suspect that's what #24 was alluding to. I mean unless they are are clueless, which is quite possible if he things triangulating on mobile phone pings is "brilliant" and new, but maybe someone else is clueless one or the one who didn't stop and ponder how or why this discussion, if you can call it that, could elicit a "scary" comment. Cheers and just having fun ;-) @ 26 I think #24’s “premise” (is that a 5-cent word, perhaps from Atlas Shrugged) must have been the general decrease in privacy that modern life entails… it’s a trend… and the trend will continue… where will it stop? will it ever stop? I suspect that’s what #24 was alluding to. I mean unless they are are clueless, which is quite possible if he things triangulating on mobile phone pings is “brilliant” and new, but maybe someone else is clueless one or the one who didn’t stop and ponder how or why this discussion, if you can call it that, could elicit a “scary” comment. Cheers and just having fun ;-)

]]> By: PookieBadmuffin http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840809 PookieBadmuffin Fri, 14 Dec 2007 18:29:28 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840809 Scary? Scary how? They can already see you in the store. They can already get your name, address, phone number, and credit card when you buy something. So can anyone looking over your shoulder if you're a dinosaur and paying by check. Any stranger could sketch your likeness on paper, if they wanted. Check your premise. It's not scary. It's practically comforting. Scary? Scary how?

They can already see you in the store. They can already get your name, address, phone number, and credit card when you buy something. So can anyone looking over your shoulder if you’re a dinosaur and paying by check. Any stranger could sketch your likeness on paper, if they wanted.

Check your premise. It’s not scary. It’s practically comforting.

]]> By: Hustled by NING http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840807 Hustled by NING Fri, 14 Dec 2007 18:29:16 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840807 LET ME CLARIFY HOW THIS WORKS - There is an error in the statement which is raising all these questions : THE following statement is WRONG: «This is a similar, but more precise method than Google Maps is using to detect your general location on your mobile phone by cell tower » Google uses triangulation of the signals received by several towers in order to pinpoint your location. This happens when somebody is actually TALKING over the phone or is BROWSING the NET. Path Intelligence uses what is called PERIODIC LOCATION UPDATE. this is a short BURST ( called a RACH: random access channel) sent by the handset. It is short but powerful ( 1W or 2W). If a receive listens to the cellular UPLINK ( cellular handset-> band) it will detects this bursts. There are ofcourse many issues related to the accuracy that need to be taken into account. It is important to remember that Periodic Location Update is done every 2 hours ! However when a user makes or receives a call, it also sends RACH bursts ( several at the same time!) LET ME CLARIFY HOW THIS WORKS -

There is an error in the statement which is raising all these questions : THE following statement is WRONG: «This is a similar, but more precise method than Google Maps is using to detect your general location on your mobile phone by cell tower »

Google uses triangulation of the signals received by several towers in order to pinpoint your location. This happens when somebody is actually TALKING over the phone or is BROWSING the NET.

Path Intelligence uses what is called PERIODIC LOCATION UPDATE. this is a short BURST ( called a RACH: random access channel) sent by the handset. It is short but powerful ( 1W or 2W). If a receive listens to the cellular UPLINK ( cellular handset-> band) it will detects this bursts.

There are ofcourse many issues related to the accuracy that need to be taken into account.

It is important to remember that Periodic Location Update is done every 2 hours !

However when a user makes or receives a call, it also sends RACH bursts ( several at the same time!)

]]> By: danno http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840735 danno Fri, 14 Dec 2007 18:00:05 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840735 Brilliant, and a little scary at the same time. :) Brilliant, and a little scary at the same time. :)

]]> By: rod / techwatching.com http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840623 rod / techwatching.com Fri, 14 Dec 2007 17:10:49 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840623 Huh. I wonder if this is technically feasible, based on folks thoughts on ping-frequency, etc - you'd need a pretty steady stream of pings to get a smooth distribution, or an incredibly high volume of traffic to smooth an erratic distribution over time. I wonder if camera surveilance wouldn't be as effective a solution? i.e.: just track an individual's path via camera. Stores generally have cameras already, and the technology exists to identify and follow a unique individual. For the sake of "privacy," its simple enough to store their path without storing their image. I don't know: This seems like too much solution for the problem. Huh. I wonder if this is technically feasible, based on folks thoughts on ping-frequency, etc - you’d need a pretty steady stream of pings to get a smooth distribution, or an incredibly high volume of traffic to smooth an erratic distribution over time.

I wonder if camera surveilance wouldn’t be as effective a solution? i.e.: just track an individual’s path via camera. Stores generally have cameras already, and the technology exists to identify and follow a unique individual. For the sake of “privacy,” its simple enough to store their path without storing their image.

I don’t know: This seems like too much solution for the problem.

]]> By: chrisco http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840619 chrisco Fri, 14 Dec 2007 17:08:52 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840619 Ah, the '80s. That was nice... Looks like their site was designed in India. Not knocking India, but from the little experience I have looking at Indian outsourcing firms, their websites, and many of their reference sites, that's where it looks like it was designed. Ah, the ’80s. That was nice… Looks like their site was designed in India. Not knocking India, but from the little experience I have looking at Indian outsourcing firms, their websites, and many of their reference sites, that’s where it looks like it was designed.

]]> By: Arno http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840615 Arno Fri, 14 Dec 2007 17:07:18 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840615 Why not just track shopping-carts, baskets, bags. Sure you mis out on people walking with their own plastic bag but not everyone has a cellphone either. Maybe just give them a tracking Cookie when they enter the store in different flavours ;-) Why not just track shopping-carts, baskets, bags. Sure you mis out on people walking with their own plastic bag but not everyone has a cellphone either.

Maybe just give them a tracking Cookie when they enter the store in different flavours ;-)

]]> By: Steve Ballmer http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840600 Steve Ballmer Fri, 14 Dec 2007 17:00:24 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840600 Now even I didn't think of this! Clever! Now even I didn’t think of this! Clever!

]]> By: Daniel http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840545 Daniel Fri, 14 Dec 2007 16:36:03 +0000 http://www.techcrunch.com/2007/12/14/path-intelligence-monitors-foot-traffic-in-retail-stores-by-pinging-peoples-phones/#comment-1840545 Thats an amazing idea, but... why does their website look like its from the 80's? Thats an amazing idea, but… why does their website look like its from the 80’s?

]]>