Paramount To Sell Movie Tickets Using Tailgate
Duncan Riley
10 comments »
When we first covered fully-transactional banner provider Tailgate in July, there was no shortage of discussion as to whether buying goods via banner was something that might take off. Paramount however thinks that it is a good idea, with the company choosing to use Tailgate to promote their upcoming release “The Kite Runner.”
The banners used by Paramount will allow moviegoers to search by zip code, city or state and select and make ticket purchases all without leaving the host site using Tailgate’s built-in secured e-commerce engine. The campaign itself (with the transactional banners) will be placed like any normal campaign across various sites in a normal online ad buy. The advantage of the technology is that it needs no changes at the publisher level, it’s simply served up like any other banner.
Head of Interactive Marketing at Paramount Vantage Bladimiar Norman is a fan, saying that they believe Tailgate’s tech is a step forward “our consumers want an efficient, safe and convenient way of buying their movie tickets. Tailgate allows them to do just that.”
An example of a Tailgate banner can be found here.
Let’s hope they don’t scam their customers like Fandango and their subversive rewards program…
hmm… good
who buys movie tickets online?
Seems like a halfway decent idea to me.
Ever heard of ticketmaster?
#3- i do if i know in advance i’m going, why because you don’t have to wait in line and also i order the child tickets and pay less and have the guy just rip the ticket.
Will people buy tickets in advance before release of movie?
This is not Paramount selling movie tickets. Studios make the movies and the theaters, or their agents sell tickets. In this case it is MovieTickets.com. This services is only valid for less than 10,000 screens in the US, out of the over 37,000 screens (Fandango has about 19,000 screens they sell tickets for). Most rural screens do not hooked into either of these services. BTW, Steve, TicketMaster does not sell movie tickets only concet or theater tickets.
Ticket costs are surcharged $1.00 and are non refundable if you do not show-up. IF you want to see one hot movie and live in a major urban area on opening night a reserved admission, using these services is the way to go.
Sounds like an excellent purchase opportunity for Google. It would be a great way to push Google checkout since using Google checkout to make the purchase would be easy and filling in all of the form information is a little strange in a banner ad.