New Jackass Movie To Be Offered Free Online
Duncan Riley
30 comments »
Jackass 2.5 (trailer above) cost $2 million to make and is a one hour long compilation of original material and unseen outtakes from Jackass 2 which hit cinemas in 2006.
It’s an interesting move by Paramount. Naturally the movie wont be available to download for free, but the online stream (available December 19) is free and comes with 15-30 second pre and post roll advertisements. The movie though will only be available for 2 weeks online after which it heads down a more traditional route, heading to pay-per-view TV, DVD and iTunes for a fee.
The move is said in part to be a curtain raiser for the new online home for Jackass, “Jackass World” that will officially launch February 6.
As much as it sounds like a marketing ploy from Paramount, any move to debut a movie online for free has got to be a positive in the overall progression from the traditional media model to one that reflects the realities of the internet age. Of course it will take all of about 5 seconds for the movie to be ripped from the site and put onto BitTorrent, but maybe at least in this example, Paramount, unlike many of its competitors, may not be jackass’s after all.
(in parts via NY Times/ Reuters)
I heard today that ‘Hammer’ (of ‘Hammer Horror’ fame) are releasing their first film for 30 years on the internet, via MySpace.
no news of Sam Sethi shutting down BN ?
http://mobilejones.com/2007/12.....lognation/
Are you now officially the pop culture columnist of TechCrunch now?
Is there a line between tech and pop culture any more Alaska? certainly a grey (or gray in US Eng) one
Bill Gates (#2)
No. your guess is as good as mine.
Looks like it’s only available in the US? I’m in Paris right now and it won’t play..
Interesting move though.
I cant wait for this. Love Jackass !
Jonarthan Fren
it played for me in Australia. Might be blocked in Europe, although odd that it’s available here and not there, we usually get blocked together, like with Hulu
“any move to debut a movie online for free has got to be a positive in the overall progression…”
I’d agree if you remove the word free from the above sentence. I think Apple proved that people are happy to pay a reasonable price, even for a product they could get free elsewhere. However, the fact that it’s streaming for only 2 weeks makes it seem to me to be more of a marketing gimmick. You could argue that it’s a market test but it seems clear by now that the demand for online video exists.
Ben
I suppose the point I was trying to make is that in the age of BitTorrent and user demand for free online content that something like this is at least a positive step forward. Sure, Apple has proved that some people will pay, but this is the next step in catering to those people who won’t, with compensation (presumably) by advertising, if you like the same model a ton of sites we review use.
I am really happy because of this. I think that was a great idea.
“no news of Sam Sethi shutting down BN ?
http://mobilejones.com/2007/12…..lognation/”
I emailed Tristan and told him that if he relaunches sans Seth, that I would want to help.
=~ s/Seth/Sethi/;
I like this model will going to create buzz over internet, also blog seems to be one of the good intermediate to roll advertisements for entertainment industires.
…. another tech movie about apple. lol
I sooo funny, I kill me!
http://fakesteveballmer.blogspot.com
Thats pretty good of them. i think that most of the target audience would definitely be more apt to watch it.
Their terms of use state that it’s only available for viewers in US
Oh, that Johnny Knoxville guy is old… Drugs, huh…
” the movie wont be available to download for free, ”
What is ‘wont’ ? It’s nice to see that standards still exist on TechCrunch.
This is a great idea.
It’s good to see the big studios taking a different approach on marketing. The industry has been scared by the different organizations that “police” the Internet. It did only take $2 million to make the film; however, the paid advertisers for the two weeks it’s available will make up for it I’m sure. The more eyes, the better - right?
I would like to see Stage6 take this approach. Perhaps studios and/or networks will see this as an opportunity to use such a great technology and move us closer into a wide spread following of online movies and television.
Now feels like the right time.
-ronlg
Hurry Jackass Fanatics! It’s all yours, free of charge.
Nhick
http://www.itrush.com
Not playing for me in Montreal, Canada. Says, “video not accessible.” I hate regional blocking, is that what’s going on here?
Is Mashable the main source of some (most?) of your and Erick’s stories?
Articles on Mashable written in the last 48 hours:
lendingclub
meebo
jackass movie
google maps
online ad spending
business week
google tool bar
bebo facebook app
classmates
movable type
zoho
Then they appeared on Techcrunch. Mike is paying you guys to be creative and to write original articles.
I predict that your next articles will be about Myspace Mobile and Facebook Status “is”. Prove me wrong.
hi tech crunch international audience,
we’re very sorry you couldn’t watch the trailers earlier. try now! they should be available to you and please let us know if they’re not.
jackassworld will be a global launch, so stay tuned for our february premiere!
Nothing beats watching any movie in the big screen in a theater, but with the advent of Big screen TVs and S-Video connectors for online streaming, I guess we will see more such moves in future. I guess Studios will start releasing movies online along with theaters in future for a price pretty soon..
LOL you have to admit your not paying for the content in a Jackass movie, but great move on their part
The movie is so awesome!
if you like Jackass, you might wanna check Steve-o’s messy place as it was seen on Cribs.
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