Ads, in and of themselves, are not a bad thing.

Advertising can be harmful in a number of ways, but it’s not entirely unwanted by consumers.

Subscription revenue from newspapers and magazines subsidizes advertisments, not the other way around. An ad-free newspaper could sell for less than one with ads: you’d think that ad-free newspapers would be successful, but they aren’t… People would rather pay more for the newspaper with ads.

CRACK THE TUBE, EVERYONE IS GOING TO GET BLIP’D.

I live near a small city that has a shrinking daily newspaper. The paper gets thinner every month, and they’ve laid off half of the writers. A small display ad in the paper costs $100 a day — many businesses in town are shelling out $30k a year or more for newspaper ads, but increasingly they’re realizing that they don’t get their money’s worth. As our “paper of record” gives up on reporting real local news, we’re seeing several free weekly newspapers pick up the slack… They’re a little bit like blogs: various authors push everything from republican propaganda to ecological consciousness, but the result is a paper that’s both profitable and civic minded.

Many small businesses aren’t ready to make the leap to the web.

Last year I told my account that I was working for a web development firm, and he asked he how much a web site cost. I told him that I wasn’t in sales, and couldn’t quote a price, but that a site with a CMS and a little graphic arts work cost a few k. He looked a little sick — he was probably thinking of spending $80 or so. He only needs to gain another 10 or 20 clients to pay for a good web site, and he’s spending more than that on other media, but he isn’t convinced of the value.

The television industry is melting down. It’s being dragged into the HDTV world when the economics of television are trending towards more channels of cheaper content. Many segments of the industry, such as television news, appeal to an aging demographic — which is going to become a poor demographic as boomers “retire”… A few percent of them will be comfortable, but most of them will be the losers of the triple-ponzi lottery of social security, stocks and housing bubbles.

People under 50 are kicking the TV habit — between the internet, video games and real life, many of them will never get back into it.

Like my accountant, large businesses are still skeptical of online and they’re irrationally supporting old media. Someday they’ll wise up.

A friend of mine is developing a portal with a local audience. He wants to sell advertising directly to local businesses — five years ago I would have told him he was crazy, but the time might be right.

Does anyone know what percent of Google’s revenues are from which network?

My experience using Adwords is indicating that as much as 90% of Google’s revenues (or generated clicks, at any rate) is coming from the “Content Network”. Could a massive majority of Adwords “clickers” be clicking from web sites posting AdSense ads based on content, and only a minority of Google’s business be from actual “search”?

http://fakestev...er.blogspot.com

at 75% market share of paid search, google in 2011 will have a rev of $12.6B (from current $15B ttm). so what would the cap on the stock price be?

Blogging Evangelist Duncan Riley has become Web 2.0’s version of the infamous Iraqi Information Minister (aka Baghdad Bob). In response to market research firm eMarketer’s projections that the growth in online ad spending will slow in the …

For example, AdAge preidcts Social Network spending to reach $6.2b

Bill

I don’t think you read that graphic. That is not year over year growth — it’s the BREAKDOWN of advertiser by category. Notice that if you add up all the fields in a particular column, it ALWAYS adds up to 100%. The advertising market might be growing 200% Year over Year and have no impact on the distribution of advertising across the then-bigger pie. That’s not what that chart is showing.

This is just showing the breakdown of advertising across different categories…

Bill