Mobile Social Network Crush or Flush Shares Growth Stats
Mark Hendrickson
15 comments »
Crush or Flush, a mobile social network that draws comparisons to Hot or Not for its users’ focus on identifying the attractiveness of strangers, has shared some statistics that suggest it is doing quite well. This, despite the fact that I’ve never heard anyone mention Crush or Flush before, and the service is strikingly simple (perhaps very intentionally given the current state of mobile in the US).
Members of Crush or Flush use their cell phones to cycle through photos of other members and indicate whether to “crush” or “flush” them. If two members mutually crush each other, they are able to text message each other. Profiles provide not only photos but basic information and descriptive tags. You can refer people to friends and view a list of people who have crushed you.
The service launched in January 2007 and over the past 11 months has signed up 500,000 members and achieved a rate of 40M monthly mobile page views. The company is comparing its success to that of MySpace, which claims 150M monthly mobile page views but with a much larger user base.
Crush or Flush is trying to entrench itself by signing with carriers and going international. It has partnered with six North American carriers - AT&T, Suncom, Alltel, Cricket, Virgin, and Boost - and one international carrier, Jiangsu Unicom. It has also launched a Chinese version called Lagou, which translates to “pinky promise”.
While Crush or Flush started off as more of a “dating” site, the company has been working to build a more traditional social network around the brand. Members can now add more photos, view their messaging history, create a homepage, and search for members according to interests.
Check out our coverage of competitors Mocospace and Zyb.
ok, i guess
Both the links for MocoSpace and Zyb go to Zyb’s page.
This site sounds cool, its sounds a little like dodgeball.com (google). I like the idea, and like that the web is making its way to incorporate the mobile aspect, however, when I’m out I like to actually meet someone. Not text, not IM, not blindly leave a message. I like to have a real conversation and talk to a real person. When that API can be built, sign me up!
The key to every demo screenshot: show a hot girl.
Works quite poorly!
Wait for MS MobileSocial 1.0!
http://fakesteveballmer.blogspot.com
Fake Steve Ballmer, you’re annoying.
Go away.
Yes Go Away Steve Ballmer .. enough comments !!!
We love you fake steve - don’t stop being you. We’d rather read your one liners than have to scroll past the Chris Rectum crap!
It will make connection easy but again the cell phone screen size could be a problem.
Perhaps Mike should let us “vote” someone off the island?
It’d be really cool if we could do a “poll” of who posts the most annoying comments / who spams TechCrunch the most! I wonder how many people would actually vote, and who’d take the top prize? Who do you think?
Hm ….
I’d vote Steve Ballmer off the Island for sure.
BTW Ballmer, my younger sister (20) signed up for Crush or Flush and says it addictive and she’s met some friends and more - whatever ‘more’ means… I don’t want to know.
I have a feeling if we posted a mug shot of fake Ballmer he’d be flushed and end up a bitter party of one. lol.
That exists already since months in Switzerland. It’s called Bin or In. You can send your picture to boi@kooaba.ch and sign up for free. If you have a Swiss mobile phone, you can send your picture via MMS to the short code 939 including the keyword “boi”.
You can find it on http://m.binorin.com
Hhhmmmmm… Sounds a lot like APIX! (America’s Best Mobile Pix) That has been around since, I think 2006. I’ve been a member for a while now and I have met a lot of people!