Comments on: REVShare Raises $20 Million For Cost-Per-Action TV Ad Business

By: MarketWatch Weekly Updates 20071217 - CGC Market Watch - 华创资本(China Growth Capital)

Mon, 17 Dec 2007 11:24:40 +0000

[...] REVShare 近日从Carlyle Group和H.I.G Ventures处成功获得2000万美元的第一轮融资。REVShare成立于1989年，从事Cost-Per-Action的电视广告，即以用户拨打1-800电话或登陆网站作为评价广告效果的参数进行广告费收取。（link） [...]

By: 5 Star Affiliate Marketing Blogs

5 Star Affiliate Marketing Blogs — Wed, 12 Dec 2007 18:29:57 +0000

CPA REVShare TV Commercials…

Well that’s a new one on me… didn’t know anyone did TV commercials on a CPA basis, so I thought some of the big advertisers that read the 5 Star blog may be interested in learning more.
……

By: David - PI Advertising

David - PI Advertising — Wed, 12 Dec 2007 07:56:17 +0000

To my surprise actually, the CPA model in radio and TV long preceded the internet version. CPA advertising on radio and TV has been around for 11+ years, while commission junction's website has only been around since 1999. I focus primarily on online marketing, and was a little surprised to find out that my "babies" were not so original after all...

By: brian w. lee

brian w. lee — Wed, 12 Dec 2007 05:38:10 +0000

the cable operators we talk to use voicestar services to track phone calls so they can get paid per call

By: Jon

Jon — Tue, 11 Dec 2007 23:46:19 +0000

As a publisher, I can say that cost per action is a great way towards making NO money… it’s a great way to keep the vast majority of publishers from putting your ad or joining your ad network if that is all you can offer. Google Adsense has this features and I can say the results of pay per action are mediocre at best.

Jon

By: Steve Ballmer

Steve Ballmer — Tue, 11 Dec 2007 21:21:01 +0000

I do not believe in RevSharing, no way boy!

http://fakestev...er.blogspot.com

By: Daniel Gibbons

Daniel Gibbons — Tue, 11 Dec 2007 18:41:22 +0000

I tend to agree with Phil (#2). Some portion of marketing will always be unmeasurable, and the temptation to make everything measurable rarely results in better performance. Luxury brands and discretionary purchases are usually about emotional connections between the consumer and the brand, which are fostered by much more than simple call-to-action advertising.

By: Phil

Phil — Tue, 11 Dec 2007 17:39:48 +0000

???”Advertisers spend big bucks on TV so it’s only natural that they have a way to track their marketing campaigns.”???

Why do people constantly equivocate the terms “marketing” and “advertising”? They are VERY different things.

CPA is a way for lazy advertisers and agencies to pass the buck onto someone in the event of a general failure in performance. It is not that I think CPA is bad model, I just can’t believe that people are actually building their businesses around it. It makes more sense for the buyers than the actual companies taking the CPA contracts.

By: Personal Development for the Book Smart

Personal Development for the Book Smart — Tue, 11 Dec 2007 17:18:26 +0000

Advertisers spend big bucks on TV so it’s only natural that they have a way to track their marketing campaigns. I can see that they are wising up and slowly moving their advertising online.

Advertising without tracking is equivalent to throwing a bowling ball into the gutter.