MSN Gets Mobile Advertising
Duncan Riley
10 comments »
Microsoft has announced the introduction of mobile display advertising on MSN Mobile, starting today.
MSN Mobile customers in the United States will see banner and text ad placements that “conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers.” Launch partners include Paramount Pictures and Jaguar.
The tech behind Microsoft’s rollout of mobile advertising comes from the acquisition of ScreenTonic and through Microsoft’s Advertiser & Publisher Solutions Group. Microsoft has previously offered mobile display advertising in Belgium, France, Japan, Spain and the U.K, but todays move is the first time the company has offered these sort of ads in the United States. There was no word as to whether this would be part of a wider rollout to other Microsoft ad serving partners such as Facebook.
Does a consistent ad interface mean that people can more quickly form mental blind spots to ads?
Probably, or you will have an optimised Adblock Plus soon.
At last they too are following google.
Looking forward to a “more consistent and engaging experience” from Microsoft.
More revenue sweet to ears.
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I think Microsoft has an exclusive benefit over Google and Yahoo in that they have their own game console, so they don’t need to make any deals or partnerships to advertise on that platform. I sure Google and Yahoo will soon enter that realm.
Thank you, oh mighty Mobile Marketing Association, for helping to empower the little man, the lowly consumer who is too busy to be properly engaged by inconsistent advertising. Why, my grandfather used to wax nostalgic about the engaging and consistent advertising of his youth, while me and mine would oh and ah at his stories of wonderment and pine for better advertising that can properly, nay, fully consume more of our precious on-the-go mobile lifestyle!
And, why only in US, what happens with the other part of America?
This will *never* work on any kind of scale. Not now, not in five years, not never. It is ridiculous that any brand manager would want to ‘reach out’ to consumers via mobile banner ads. Absolutely ridiculous.
Look closely and you’ll see that mobile advertising is an anagram of ‘mobile marketers miss the point of marketing’.
MS should be focusing all of its efforts on advertising opportunities on Xbox Live, which, if I owned it, would become a very cool platform for advertisers. If it doesn’t act within a couple of years then we should expect Google to launch a console…