Hosted wiki provider WetPaint has launched a new white label wiki service called “Just Add Wetpaint”, which lets businesses buy a customized version of their wiki platform (starting around $10,000). In at most 14 days, the company can pump out a customized community around a product. The communities are hosted by WetPaint on your domain, and share a common login with the rest of the over 600,000 wikis in the WetPaint community.
It may seem trite, but thousands of people are already creating unofficial wikis or joining communities (like fanpop) to talk about shows and products they love. Just Add Wetpaint gives businesses an easy way to generate an official community, as has been done with CSI, Dexter, Tmobile, the always-awesome Myth Busters, and even Oracle.
However, the move buts heads with other white label offerings (these) going after consumer brand communities, most notably Ning and Flux. Companies looking to launch their own communities will have to choose between the offerings (wikis and social networks).
I wonder if Google’s upcoming JotSpot based offering will provide a similar service. If I’m not mistaken Gmail and iGoogle can already be offered through one’s domain so perhaps this will be. The difference of course is that WetPaint’s product allows companies to host their own services.
Amazing that someone can get a job writing and yet cannot distinguish between the use of “lets” as in “allows” and “let’s” as in “let us”.
A starting price of $10,000 seems a bit steep. Perhaps an advanced package may cost this much – not a basic system though. Undoubtedly, if success is achieved, someone will step in and undercut them. After all, there are other ‘relatively comparable’ products and white-label offering (as mentioned) that can be substituted.
The true value needs to lie in the relationship and customization…
Cheers,
Aidan
http://www.MappingTheWeb.com
I’ll have to look into this, although I think wikkis are a fad too.
Once again fake Steve you come through with another knee-slapper. Everything you write is funny, apparently only to you though.
600,000 Wikis? I call BS on that. I think they added a zero there.
Nice to see the typo was corrected, although there is no indication of an edit.
You are a writer. You get paid to write. In English.
Do it properly.