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December 5, 2007

JibJab Now Puts You In a Pepsi Ad—Thanks Lloyd Braun

Erick Schonfeld

26 comments »

jibjab-snowball.pngWe’ve written before about JibJab’s Sendables electronic video greeting cards that cost $0.50 to $3 each. Now, they found a sponsor in Pepsi for two holiday greeting videos through former Yahoo exec Lloyd Braun’s new company BermanBraun, which works with Pepsi to create online video branding opportunities like this one. You can upload a photo of your head and that of your friends (or frenemies) to personalize the cards, just as you can with JibJab’s Starring You series. A “This Sendables is free thanks to Diet Pepsi Max” message flashes for a few seconds before the greeting starts, and if you don’t blink, you will see that you are actually part of the promo. In the Snowball Fight card below, which the folks at JibJab made for us, you can see Mike and me in elf costumes doing a cartwheel over the sponsorship message. So not only can the audience now star in JibJab videos, but it is also being roped into pitching products. Hey, where are our royalties?

And now a message from Jibjab’s sponsor [Update: The Pepsi ad only appears on JibJab.com, not in the embedded player below]:

Non-Crappy Starring You! eCards on JibJab
  • Sphere It

This entry was posted on Wednesday, December 5th, 2007 at 8:12 am and is filed under Company & Product Profiles, Web 2.0 News & Ideas. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Trackbacks/Pings (Trackback URL)

  1. Postales de Navidad « Marc Roure

    December 10th, 2007 at 2:31 am

  2. JibJab Has Our Number : New Web 2.0 Magazine

    January 31st, 2008 at 12:56 pm

  3. JibJab Has Our Number

    May 16th, 2008 at 6:23 pm

Comments

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  1. Mayank Kumar

    December 5th, 2007 at 8:27 am

    I saw a video by westlife where when u submitted ur name, it showed ur name between the videos showing u getting married :). These engaging ads are nice thing I think because they atlleast are not intrusive like advertisement generally is. I think companies should benefit more from viral funny videos or these applications, services related to their products but which are useful/entertaining for users.

  2. O(n) Software Labs

    December 5th, 2007 at 8:33 am

    This is personalization as applied to advertising, awesome…

  3. Steve Ballmer

    December 5th, 2007 at 8:37 am

    Cute! A good use of precious bandwidth!

  4. em

    December 5th, 2007 at 8:48 am

    MA/ fellow bloggers,
    can you guys post something like this
    Google infrastructure here at TC? i think this is what we are looking for.

  5. coolwasabi

    December 5th, 2007 at 8:59 am

    Haha.
    Lloyd Braun…

    Serenity Now!

  6. browse

    December 5th, 2007 at 9:12 am

    its pretty funny that the ad appears on the jibjab site, but not the embedded video here.

  7. Galen

    December 5th, 2007 at 9:18 am

    The embed player works in Firefox for me.

  8. Gregg

    December 5th, 2007 at 9:33 am

    The ad runs on the site but is excluded from the embed player intentionally. We needed to make sure we didn’t run into a situation where JibJab embeds were blocked from 3rd party networks b/c of unauthorized ads.

  9. Yakov

    December 5th, 2007 at 9:33 am

    it’s a nice feature but where is the business here?

  10. MMT

    December 5th, 2007 at 9:41 am

    i’m with yakov. jibjab looks like it’s turned itself into an ad-shop. nothing wrong with that but not exactly groundbreaking either.

  11. Morgan

    December 5th, 2007 at 10:03 am

    Another in the long string of unfunny output from JibJab. It would be kind of a relief if they just went all advertising and people stopped feeling so comfortable saying ‘check out this hilarious video– it’s my head!’. Good grief.

  12. Jared

    December 5th, 2007 at 10:05 am

    That was epic.

  13. frankincense

    December 5th, 2007 at 10:54 am

    this is smart - funny/slick/viral enough for a holiday card and bringing pepsi in makes sense. i think the lloyd braun hate club needs to move on - while this is cool his real coup last week was the deal with NBC.

  14. Don Wilson

    December 5th, 2007 at 11:26 am

    Enough with the JibJab stuff. They haven’t been funny since the political one they did for The Tonight Show.

  15. penny stock tips

    December 5th, 2007 at 11:47 am

    I don’t really see what’s so funny here. Can anyone enlighten me?

  16. Angela Hayden

    December 5th, 2007 at 12:36 pm

    I think this would really be effective for condom ads.

  17. nina hartley

    December 5th, 2007 at 12:44 pm

    how much did pepsi pay you to post it?

  18. Chris Wallace

    December 5th, 2007 at 1:47 pm

    Personally, I think the Weather Channel’s SnowJoke! site is much funnier.

  19. coke luvr

    December 5th, 2007 at 2:14 pm

    i personally like coke…

    im drinking one right now. .yum /twitch

  20. Jon

    December 5th, 2007 at 4:12 pm

    If Pepsi or any other company for that matter wants to use ME to promote their product, then I should receive financial compensation for doing so. Who are these people to assume that the public is so craved about getting some attention that they will resort to this and send it to all their friends/family?

    Without advertising, I like it, with advertising, I want $$$. It’s only fair.

    Jon

  21. matilda

    December 5th, 2007 at 7:22 pm

    YouTubeRobot.com today announces YouTube Robot 2.0, a tool that enables you to download video from YouTube.com onto your PC, convert flv files to various video formats to watch it when you are on the road on mobile devices like mobile phone, iPod, iPhone, Pocket PC, PSP, or Zune.Product page:youtuberobot.com
    Direct download link: youtuberobot.com/download/utuberobot.exe
    Company web-site: youtuberobot.com
    E-mail: support@youtuberobot.com

  22. fred

    December 5th, 2007 at 7:48 pm

    What a waste of bandwidth. Anything to get Mikey’s old mug some airtime.

  23. CAR

    December 5th, 2007 at 10:44 pm

    Funny if i was blind, this is so retarted, people have a lot of time in their hands these days.

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