We’ve written before about JibJab’s Sendables electronic video greeting cards that cost $0.50 to $3 each. Now, they found a sponsor in Pepsi for two holiday greeting videos through former Yahoo exec Lloyd Braun’s new company BermanBraun, which works with Pepsi to create online video branding opportunities like this one. You can upload a photo of your head and that of your friends (or frenemies) to personalize the cards, just as you can with JibJab’s Starring You series. A “This Sendables is free thanks to Diet Pepsi Max” message flashes for a few seconds before the greeting starts, and if you don’t blink, you will see that you are actually part of the promo. In the Snowball Fight card below, which the folks at JibJab made for us, you can see Mike and me in elf costumes doing a cartwheel over the sponsorship message. So not only can the audience now star in JibJab videos, but it is also being roped into pitching products. Hey, where are our royalties?
And now a message from Jibjab’s sponsor [Update: The Pepsi ad only appears on JibJab.com, not in the embedded player below]:
I saw a video by westlife where when u submitted ur name, it showed ur name between the videos showing u getting married
. These engaging ads are nice thing I think because they atlleast are not intrusive like advertisement generally is. I think companies should benefit more from viral funny videos or these applications, services related to their products but which are useful/entertaining for users.
This is personalization as applied to advertising, awesome…
Cute! A good use of precious bandwidth!
MA/ fellow bloggers,
can you guys post something like this
Google infrastructure here at TC? i think this is what we are looking for.
Haha.
Lloyd Braun…
Serenity Now!
its pretty funny that the ad appears on the jibjab site, but not the embedded video here.
The embed player works in Firefox for me.
The ad runs on the site but is excluded from the embed player intentionally. We needed to make sure we didn’t run into a situation where JibJab embeds were blocked from 3rd party networks b/c of unauthorized ads.
it’s a nice feature but where is the business here?
i’m with yakov. jibjab looks like it’s turned itself into an ad-shop. nothing wrong with that but not exactly groundbreaking either.
Another in the long string of unfunny output from JibJab. It would be kind of a relief if they just went all advertising and people stopped feeling so comfortable saying ‘check out this hilarious video– it’s my head!’. Good grief.
That was epic.
this is smart – funny/slick/viral enough for a holiday card and bringing pepsi in makes sense. i think the lloyd braun hate club needs to move on – while this is cool his real coup last week was the deal with NBC.
Enough with the JibJab stuff. They haven’t been funny since the political one they did for The Tonight Show.
I don’t really see what’s so funny here. Can anyone enlighten me?
I think this would really be effective for condom ads.
how much did pepsi pay you to post it?
Personally, I think the Weather Channel’s SnowJoke! site is much funnier.
i personally like coke…
im drinking one right now. .yum /twitch
If Pepsi or any other company for that matter wants to use ME to promote their product, then I should receive financial compensation for doing so. Who are these people to assume that the public is so craved about getting some attention that they will resort to this and send it to all their friends/family?
Without advertising, I like it, with advertising, I want $$$. It’s only fair.
Jon
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What a waste of bandwidth. Anything to get Mikey’s old mug some airtime.
Funny if i was blind, this is so retarted, people have a lot of time in their hands these days.
This is also a cool site made for pepsi – you can also play the lead in the commercial and do all kinds of crazy tricks.
http://www.pepsi.nl/ecard