Partner in Attention Management startup Particls Ashley Angell decided that his better half wasn’t getting the attention she deserved, so in good web fashion he teamed with business partner Chris Saad to launch Spouse 2.0 Day.
Spouse 2.0 is Friday December 7 and has the tagline of “the day to think about those running your other startup.” Participants are encouraged to buy their significant other a present “in appreciation of all the time you neglected them while running your start-up this year. They shouldn’t have to wait for Christmas to get something special!” Naturally participants are encourage to post about the gifts they give, complete with Spouse2 tagging.
It’s a nice idea, although in an age of the baby entrepreneur (under 25) there may not be that many significant other halves to care about. Having said that though, the day doesn’t necessarily have to apply to spouses of startup owners either. My wife probably deserves a gift for putting up with me posting to TechCrunch in bed at 11pm on a Saturday, but I think she’s more annoyed with my need to constantly update Twitter no matter where we are; perhaps we need a day for Twitter widows 
More details on Spouse 2.0 day on the site here and there’s a Facebook group here.
why dont you review openbox ?
December is just full of strange holidays.
http://network....-ninja-day.aspx
Perhaps you need a Twitter-free day?
i’d rather receive a three day spa package. champagne included.
They should blend the homepage with Christmas theme.
My wife doesn’t even know what web 2.0 is. A generic “Internet free day” would probably go down better.
So is this for Spouse #2? How about those who’ve already upgraded to Spouse 3 or 4 – what do they get?
This starts to sound a bit familar – like Mistress V2.0, Husband V3 and all those old favourites – yes, as with most of Web 2.0, not much really new here I’m afraid…
“Twidows”
Nice try, but MS SpouseHouse 1.3b is much better!
Oops. Thought this was a post about Rudy Giuliani, but realize that he’s up to Spouse 3.0.
Yeesh – how truly sad. “Come to our new web site to learn how to show your appreciation for the spouse you neglected with your nonstop online obsessing.” Err…
How about just unplugging for a day? I’m sure the wife would like a nice long walk or a good shagging a hell of a lot more than watching you post pics of her opening the Wife 2.0 day gift you bought online.
I thoroughly enjoyed all of the comments and it’s true if you’ve got a spouse; the do put up with the long days, laptops in bed, iPhones sliding and chiming and endless days of needing those first 30 minutes to just veg out when you get home. Great Idea!
I’ve already got a spousal birthday in December, and Christmas .. now i’m supposed to do THIS too?
Hey Silicon Valley-ites: How about just paying loving attention to one’s spouse all the time, instead of letting your self-absorbed startup life ruin your marriage?
“It’s a nice idea, although in an age of the baby entrepreneur (under 25) there may not be that many significant other halves to care about”
exactly! the work-bitches of the bay area are on track to set some virginity records indeed
they’re pissing away their best years on a market that has already saturated and moved to the big-player advantage phase…but by time they figure that out, they’ll have to whore themselves on match.com for whatever thirty-six year old scraps are made available
someone married you???? Bwahhhhhhaaaaaa
How lame to launch on Dec 7. Maybe the aren’t americans
This is Stupid
As a guy who is working on a startup that is in the same vein as this idea, I think taking a day to do something nice for the spouse or longtime partner is a good idea. A little peer pressure provided by Spouse2.0 is needed. If you are married or something close to it, its your most important social network.
Taking a few moments to send a note, on real paper, that actually says “I appreciate you” and possibly some flowers is needed every now and then if you want to keep a relationship up. (Of course, it needs a lot more than that but the surprises really help.)
And, Angela – my wife feels the same way.