Comments on: More Facebook Advertisers Bail From Beacon. Plus, New Concerns. http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/ Startup and Technology News Tue, 10 Nov 2009 15:20:13 -0800 hourly 1 By: Facebook: The Scared Corporation « BurningType http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2917803 Facebook: The Scared Corporation « BurningType Tue, 11 Aug 2009 20:27:48 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2917803 [...] seem to actually change anything important (certainly not like back in Decemeber ‘07 when they wanted to put your web surfing habits into people’s newsfeeds), but the wording scared a lot of people into thinking that all their toking pictures from 10 years [...] [...] seem to actually change anything important (certainly not like back in Decemeber ‘07 when they wanted to put your web surfing habits into people’s newsfeeds), but the wording scared a lot of people into thinking that all their toking pictures from 10 years [...]

]]> By: Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General | Reviews Manual http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2723174 Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General | Reviews Manual Thu, 30 Apr 2009 03:45:28 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2723174 [...] equal to the ethnic network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, unceasing phishing and spam attacks, and the community’s sicken over Facebook’s [...] [...] equal to the ethnic network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, unceasing phishing and spam attacks, and the community’s sicken over Facebook’s [...]

]]> By: infoyourway.com » Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2722975 infoyourway.com » Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General Thu, 30 Apr 2009 00:21:47 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2722975 [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...] [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...]

]]> By: Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General | CHARGED's Digital Lifestyle at Work or Play http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2722893 Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General | CHARGED's Digital Lifestyle at Work or Play Wed, 29 Apr 2009 23:15:28 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2722893 [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...] [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...]

]]> By: Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2722882 Four Months Later, Facebook Chief Privacy Officer Chris Kelly Confirms Bid For California Attorney General Wed, 29 Apr 2009 23:01:14 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2722882 [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...] [...] tied to the social network, including negotiations with Attorneys General troughout the US, the Beacon fiasco, constant phishing and spam attacks, and the community’s revolt over Facebook’s new [...]

]]> By: Facebook invites users to vote on new privacy policy | The Pop!Tech Blog | Accelerating the Positive Impact of Worldchanging People and Ideas http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2702094 Facebook invites users to vote on new privacy policy | The Pop!Tech Blog | Accelerating the Positive Impact of Worldchanging People and Ideas Fri, 17 Apr 2009 01:41:18 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2702094 [...] in recognizing that “We the [Users]…” want full control of our privacy.  Its mis-launch of the now infamous Beacon application, which released in Fall 2007, exposed its capabilities to track members’ web [...] [...] in recognizing that “We the [Users]…” want full control of our privacy.  Its mis-launch of the now infamous Beacon application, which released in Fall 2007, exposed its capabilities to track members’ web [...]

]]> By: Facebook is a Beacon for Bad PR | PR2.0 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2662982 Facebook is a Beacon for Bad PR | PR2.0 Sat, 21 Mar 2009 03:59:05 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2662982 [...] the critics who demand something more than a switch in the program details. I recently read on TechCrunch, that a security engineer’s analysis uncovers new privacy issues. Beacon partners transmit data to [...] [...] the critics who demand something more than a switch in the program details. I recently read on TechCrunch, that a security engineer’s analysis uncovers new privacy issues. Beacon partners transmit data to [...]

]]> By: pebkac thoughts : negative reaction to facebook beacon hardens, moving on http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2655724 pebkac thoughts : negative reaction to facebook beacon hardens, moving on Sun, 15 Mar 2009 03:15:19 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2655724 [...] predict its demise. I don’t know about that, but he’s definitely right that the story has legs, and none of the reporting is positive. At best it’s guardedly quizzical, at worst [...] [...] predict its demise. I don’t know about that, but he’s definitely right that the story has legs, and none of the reporting is positive. At best it’s guardedly quizzical, at worst [...]

]]> By: Facebook Chief Privacy Officer Chris Kelly To Run For California Attorney General | Q u a r a r a http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2580836 Facebook Chief Privacy Officer Chris Kelly To Run For California Attorney General | Q u a r a r a Tue, 30 Dec 2008 22:35:53 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2580836 [...] It will be interesting to see if voters think of Kelly as a man in the trenches who understands privacy and security issues, or the guy who’s defended Facebook’s various slip ups over the years as the company has experimented with new privacy-pushing products like Beacon. [...] [...] It will be interesting to see if voters think of Kelly as a man in the trenches who understands privacy and security issues, or the guy who’s defended Facebook’s various slip ups over the years as the company has experimented with new privacy-pushing products like Beacon. [...]

]]> By: Facebook Chief Privacy Officer Chris Kelly To Run For California Attorney General http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2575005 Facebook Chief Privacy Officer Chris Kelly To Run For California Attorney General Tue, 23 Dec 2008 01:02:53 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2575005 [...] It will be interesting to see if voters think of Kelly as a man in the trenches who understands privacy and security issues, or the guy who’s defended Facebook’s various slip ups over the years as the company has experimented with new privacy-pushing products like Beacon. [...] [...] It will be interesting to see if voters think of Kelly as a man in the trenches who understands privacy and security issues, or the guy who’s defended Facebook’s various slip ups over the years as the company has experimented with new privacy-pushing products like Beacon. [...]

]]> By: Mehmet Subaşı http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2572276 Mehmet Subaşı Fri, 19 Dec 2008 08:43:09 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2572276 Maybe, Beacon didn't work, but socialadvertising will still be a great option for companies. And I believe Facebook will find the ways, I hope sooner than later. (btw. Facebook, just ask me;) Maybe, Beacon didn’t work, but socialadvertising will still be a great option for companies. And I believe Facebook will find the ways, I hope sooner than later. (btw. Facebook, just ask me;)

]]> By: Facebook Connect Spotted In The Wild. Will Beacon Finally Die? http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2475606 Facebook Connect Spotted In The Wild. Will Beacon Finally Die? Fri, 19 Sep 2008 21:07:14 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2475606 [...] the advertising-driven platform that was riddled with privacy problems and caused some partners to wish they had never signed up (but never really went away). Beacon identifies whenever a Facebook member visits a partner site [...] [...] the advertising-driven platform that was riddled with privacy problems and caused some partners to wish they had never signed up (but never really went away). Beacon identifies whenever a Facebook member visits a partner site [...]

]]> By: Beacon Is Baaaaack! http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2473483 Beacon Is Baaaaack! Thu, 18 Sep 2008 13:56:00 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2473483 [...] sites to see if I could recreate the same experience on sites that Facebook may have been able to coax back into the fold, but I wasn’t able to. I signed up for TripAdvisor, but no Beacon pop-ups were displayed and [...] [...] sites to see if I could recreate the same experience on sites that Facebook may have been able to coax back into the fold, but I wasn’t able to. I signed up for TripAdvisor, but no Beacon pop-ups were displayed and [...]

]]> By: iWidgets thinks it has a way to monetize on the social nets. FriendFeed should steal it. » VentureBeat http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2381764 iWidgets thinks it has a way to monetize on the social nets. FriendFeed should steal it. » VentureBeat Fri, 20 Jun 2008 16:15:17 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2381764 [...] it without informing you first? If so, you’ll recall that it terrified privacy advocates, chased away advertisers and proceeded to go down in a blaze of user-generated [...] [...] it without informing you first? If so, you’ll recall that it terrified privacy advocates, chased away advertisers and proceeded to go down in a blaze of user-generated [...]

]]> By: Ads-Click Introduces MicroSocialAds In Beta. Now Get Paid to Spam Your Friends on Facebook. http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2301554 Ads-Click Introduces MicroSocialAds In Beta. Now Get Paid to Spam Your Friends on Facebook. Fri, 16 May 2008 19:10:35 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2301554 [...] the advertising frenzy by inserting targeted, contextual text ads into your Facebook page. (As if Beacon wasn’t bad enough). Every time your friends click through to that Dell laptop or natural Viagra ad, you will get paid [...] [...] the advertising frenzy by inserting targeted, contextual text ads into your Facebook page. (As if Beacon wasn’t bad enough). Every time your friends click through to that Dell laptop or natural Viagra ad, you will get paid [...]

]]> By: www.ubraniaroxy.pl » Blog Archive » MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2164566 www.ubraniaroxy.pl » Blog Archive » MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs Sat, 12 Apr 2008 14:38:40 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2164566 [...] Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...] [...] Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...]

]]> By: Coverage Online of MyDataIsMyData on TechCrunch and Mashable < Chris Abraham http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2162403 Coverage Online of MyDataIsMyData on TechCrunch and Mashable < Chris Abraham Fri, 11 Apr 2008 14:07:42 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2162403 [...] MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs The Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...] [...] MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs The Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...]

]]> By: MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-2161125 MyDataIsMyData: An Anti-Facebook Beacon Plug-In That Nobody Needs Fri, 11 Apr 2008 01:22:27 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-2161125 [...] Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...] [...] Facebook Beacon controversy may not be making headlines any more, but the privacy concerns it raised still linger. According to [...]

]]> By: The Year in TechCrunch Headlines (2007 Edition) http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1883631 The Year in TechCrunch Headlines (2007 Edition) Sat, 29 Dec 2007 02:40:28 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1883631 [...] 3: More Facebook Advertisers Bail From Beacon. Plus, New Concerns. [...] [...] 3: More Facebook Advertisers Bail From Beacon. Plus, New Concerns. [...]

]]> By: Google Poaching Beacon Partners For “Universal Activity Stream” — hometown.at http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1865726 Google Poaching Beacon Partners For “Universal Activity Stream” — hometown.at Sun, 23 Dec 2007 04:19:05 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1865726 [...] to go). But now, we’ve learned, it might be trying to incorporate parts of Facebook’s controversial Beacon program into OpenSocial. Remember, that’s the one that Facebook CEO Mark Zuckerberg had to [...] [...] to go). But now, we’ve learned, it might be trying to incorporate parts of Facebook’s controversial Beacon program into OpenSocial. Remember, that’s the one that Facebook CEO Mark Zuckerberg had to [...]

]]> By: NexGen Technology Blog » Zuckerberg Saves Face, Apologies For Beacon http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1813277 NexGen Technology Blog » Zuckerberg Saves Face, Apologies For Beacon Thu, 06 Dec 2007 03:13:28 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1813277 [...] heeding calls to apologize for the privacy disaster surrounding Facebook’s Beacon advertising program, CEO Mark Zuckerberg took responsibility [...] [...] heeding calls to apologize for the privacy disaster surrounding Facebook’s Beacon advertising program, CEO Mark Zuckerberg took responsibility [...]

]]> By: Your Demographics Are Your Greatest Value To A Social Network http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1811730 Your Demographics Are Your Greatest Value To A Social Network Wed, 05 Dec 2007 16:08:14 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1811730 [...] Techcrunch is looking at the backlash that is happening and how quickly the advertisers are bailing out. [...] [...] Techcrunch is looking at the backlash that is happening and how quickly the advertisers are bailing out. [...]

]]> By: Conversational Media Marketing http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1811544 Conversational Media Marketing Wed, 05 Dec 2007 14:54:58 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1811544 <strong>links for 12-05-07 (Facebook falling from grace)...</strong> It seems everyone is taking pokes at Facebook nowadays, including me. Not that it's undeserved considering the panoply of missteps lately. In case you're interested in following the meme, here are some links to leading voices: More Facebook Advertise... links for 12-05-07 (Facebook falling from grace)…

It seems everyone is taking pokes at Facebook nowadays, including me. Not that it’s undeserved considering the panoply of missteps lately. In case you’re interested in following the meme, here are some links to leading voices: More Facebook Advertise…

]]> By: Four (or Five!) Reasons Why » ….Facebook is the New Friendster http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1811205 Four (or Five!) Reasons Why » ….Facebook is the New Friendster Wed, 05 Dec 2007 12:00:09 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1811205 [...] Zuckerberg and his gang are far too confident, and reluctant to admit when their wrong. Look at the strategic and public relations disaster that Beacon has become. Hailed as a new way to connect advertisers with consumers, Beacon has [...] [...] Zuckerberg and his gang are far too confident, and reluctant to admit when their wrong. Look at the strategic and public relations disaster that Beacon has become. Hailed as a new way to connect advertisers with consumers, Beacon has [...]

]]> By: Glenn Gow http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/comment-page-2/#comment-1810539 Glenn Gow Wed, 05 Dec 2007 04:52:02 +0000 http://www.techcrunch.com/2007/12/03/more-facebook-advertisers-bail-from-beacon-plus-new-concerns/#comment-1810539 Earth to Mark Zuckerberg, have you forgotten about your users? OK, <a>you reversed course</a> on portions of your advertising scheme, in response to user complaints. I give you credit for that. However, I think you've forgotten that you are a two-sided platform. One side is your advertisers and the other is your users. You are serving your advertisers to the detriment of your users. To win a platform war (and believe me you are in a war that will last for a very long time), you need to serve both sides. If you lose one side of the platform, you lose the other side as well. Your current advertising scheme (even with changes) is all about your advertisers. I can see no benefit to your users, only headaches. (See <a>Facebook's Social Ad Experiment</a>) If you continue down this path of making life more difficult for your users, they will go somewhere else (do you remember <a>Friendster</a>? Do you know what <a>Ning</a> is?) Earth to Mark Zuckerberg, have you forgotten about your users? OK, you reversed course on portions of your advertising scheme, in response to user complaints. I give you credit for that. However, I think you’ve forgotten that you are a two-sided platform. One side is your advertisers and the other is your users. You are serving your advertisers to the detriment of your users. To win a platform war (and believe me you are in a war that will last for a very long time), you need to serve both sides. If you lose one side of the platform, you lose the other side as well.
Your current advertising scheme (even with changes) is all about your advertisers. I can see no benefit to your users, only headaches. (See Facebook’s Social Ad Experiment)
If you continue down this path of making life more difficult for your users, they will go somewhere else (do you remember Friendster? Do you know what Ning is?)

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