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December 3, 2007

Google Announces Fastest Growing Search Terms

Michael Arrington

60 comments »

Yesterday Yahoo announced its top search trends for 2007. Google’s list traditionally come later in December (here’s last years list), but today VP of Search and User Experience Marissa Mayer revealed the “fastest rising U.S. search terms” on the Today Show. Thank God the Britney losers either don’t hang out on Google, or else Google has the sense to just filter it out as background noise.

The queries are below. It’s not clear how different these will be from the year-end Zeitgeist list. Last year Google described how they came up with the list: “we looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2006’s most popular searches, and ranked them based on how much their popularity increased compared to 2005.” That sounds a lot like how this list would be compiled.

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

  • Sphere It

This entry was posted on Monday, December 3rd, 2007 at 9:26 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Comments

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  1. Ree Tanjuatco

    December 3rd, 2007 at 9:34 pm

    great im sick of the britney brouhaha

  2. Yakov

    December 3rd, 2007 at 9:45 pm

    what a small world… iphone is a top search term on Quintura too :)

  3. Kuldeep

    December 3rd, 2007 at 9:49 pm

    so what…these people have anna nicole loosers….what can be more disgusting

  4. Rob

    December 3rd, 2007 at 10:01 pm

    This doesn’t seem very telling of too much. Google Trends is much more interesting.

  5. Parul Bindra

    December 3rd, 2007 at 10:03 pm

    If you actually notice, Google deliberately dropped out competitors like Yahoo, Hotmail and arguably Amazon to make a partner like MySpace look better. Of course, why non-partner Bebo gets showered with popularity it doesn’t seem to have makes no sense. And more important, I honestly don’t believe that’s why some of these more popular terms were dropped.
    But i would like to mention that Live.com does not show results correctly. I have not seen anyone discuss about it.

    Parul
    http://www.bhopu.com

  6. kyle

    December 3rd, 2007 at 10:11 pm

    anybody else have to google stuff on that list to figure out what it was?

  7. Avid Reader

    December 3rd, 2007 at 10:33 pm

    This has almost no relation to the Yahoo story. According to that story those were top terms, and this is fastest growing terms. It’s pretty awesome that you’re not a ‘loser’ and don’t search for entertainers ever. But either the lists are the same kind and you made a mistake on one or the other’s titles, or they’re different kind of lists and aren’t particularly comparable.

    Either way we all applaud your above-the-fray search history and opinions.

  8. Kindler

    December 3rd, 2007 at 10:39 pm

    kyle, I didn’t know club penguin and felt stupid after reading about Disney buying it for $700 million. Obviously designed for a different age group.

  9. file2fone

    December 3rd, 2007 at 10:57 pm

    I guess Paris Hilton might be very popular searches in the year 2007.

  10. Mikey Arrington was name after Mikey mouse

    December 3rd, 2007 at 11:08 pm

    Micheal Arringtons’ search list are:

    1. How to make your penis grow bigger
    2. How to make your breast grow larger
    3. How to become she-male
    4. Why do bitches hate me so much
    5. How do you get rid of duncan riley
    6. How to become scrooge
    7. How to destroy Christmas
    8. God is fake.
    9. How to steal christmas toy and pick bully with kids
    10. How to shake hands with communist foe

    10.

  11. wrong

    December 4th, 2007 at 12:08 am

    Hey losers! TMZ.com is the place people go for britney news. Shes number 3 since that whole site is built on news of her (hint they are the ones getting their feet run over).

    So WRONG Britney is effectively #3. Which shows you know nothing about the websites that promote this junk and you probably think your iphone makes you cool when you know exactly dick about the web.

    Goodnight fucking aging hipsters without a fucking clue. I hope your google stock buys you some balloons when your 80 years old its all youll be worth.

  12. wrong

    December 4th, 2007 at 12:23 am

    Im sure the same people who think “wow britneys not in the top search terms” think bush is still running in the next election, that saddam hussein attacked the world trade centers, that we found WMD and that we should stay in Iraq and that the housing bubble would NEVER EVER happen.

    Uneducated idiots with computers. Feel good? How does it feel to be so stupid? How? Cmon you tech savvy morons that dont even know what the terms in the search terms listed above stand for.

    How fucking smart are you? Lets rename this site STUPIDCRUNCH.

    You probably think that everything you buy IS NOT MADE BY A CHILD PEASANT WHORE IN A THIRD WORLD COUNTRY whose only payment is having to give blowjobs to her boss all day and eat a thin slice of bread in a dark and wet room filled with her own feces. At the expense of our own jobs. Then she gets to go “home” and get raped by her pimps’ customers until monday.

    But hey that top looks soooo cute on you! And man that rotten food and chemical tainted product I bought for christmas is LIKE SO WELL LIT in this upscale store where I pay 1000 percent what it cost to make.

    YOU PEOPLE ARE FUCKING IDIOTS. Merry fucking idiotic christmas.

  13. Darren Stuart

    December 4th, 2007 at 3:02 am

    Never heard of tmz but seems like AOL have a hit with it.

    I had never heard of webkinz, visited it and now I just don’t understand why its so high? Is in big in the states? TV programs or something?

  14. I Am Not Posting To Spam My Blog

    December 4th, 2007 at 3:06 am

    I feel privileged to have read posts 10-12 before they got deleted.

  15. Frank van Tatenhove

    December 4th, 2007 at 3:29 am

    Micheal,

    Thankx for this useful information looking forward for the zeitgeist list

  16. Allen Stern

    December 4th, 2007 at 4:29 am

    so wait - marissa was on the today show on monday - if that’s the case, why even have a press conference on tuesday? i don’t get it.

  17. Parul Bindra

    December 4th, 2007 at 4:32 am

    Why cant we have some sensible comments ???

  18. Steve Ballmer

    December 4th, 2007 at 5:58 am

    #11 - Steve Ballmer!

  19. Nick

    December 4th, 2007 at 6:45 am

    What no 2girls1cup?

  20. Machaan

    December 4th, 2007 at 7:18 am

    Umm, what ever happenned to the Wii, Xbox 360, PS3, Halo 3, etc? And what the hell is webkinz?? another interesting omission- XXX searches -u know people are “Googling” them :) Dancing with stars, idol, etc surely were up there too right? Maybe google should rewrite their tallying software-it’s sure not as good as their search engine is!!!

  21. eric

    December 4th, 2007 at 8:28 am

    @21

    Xbox 360, PS3, Wii, etc. were probably top terms in 05 - which were filtered out according to the report. I suspect the same for the adult related terms as well - not to mention the adult ones were likely stripped (no pun) for TV broadcast purposes (Today Show.) :)

  22. Brad Storch

    December 4th, 2007 at 9:03 am

    Why does this headline say Google, when the article is clearly about Yahoo!? Why is there a Google logo when there should be a Yahoo! logo?

    The only thing interesting about this article are comments 10-12.

  23. Prashant

    December 4th, 2007 at 9:03 am

    Actually, if you notice, most of the terms are actually ways to goto a website. More and more people are using the search bar to type the website name rather than do “www….” on the browser address bar.

    Makes you wonder, if you really need an address bar.

  24. Anglictina

    December 4th, 2007 at 9:05 am

    That iPhone ok, but what is 2. webkinz
    3. tmz and club penguin???

  25. Garbo

    December 4th, 2007 at 9:06 am

    As another reminder, these are the fastest growing searches on Google, not necessarily the most popular. If 500 million x-rated searches were done in 2005 and 500 million in 2006, that’s 0% growth and therefore would be at the bottom of the list (actually, it would be above all those popular searches that were losing ground), even though that’s a lot of searches. If ten people searched for “leaf plows” in 2005 and then 10,000 searched the same thing in 2006, that’s 100000% growth, which would be phenomenal and beat out other more popular, yet relatively flat growing searches.

    This list is about stuff popping up and brightening on the radar, not about the stuff already there.

  26. Chris

    December 4th, 2007 at 9:14 am

    People use Google, especially the toolbar, to navigate to websites (rather than the old-fashioned way of typing into the address bar, or using bookmarks). That’s why you’re seeing so many websites / brands in the ‘top’ terms. It would be far more interesting if Google stripped out these kinds of searches.

  27. Angelina Mina

    December 4th, 2007 at 9:49 am

    wow, that’s really nice list. But i would rather search for ” Black berry” or “quit smoking video”

    ANgelina

  28. themonkeyman

    December 4th, 2007 at 9:50 am

    webkinz… wow… the biggest corrupter of children’s minds is number 2…

  29. frank

    December 4th, 2007 at 10:09 am

    Should be good for http://www.heroesarg.com

  30. futureweb

    December 4th, 2007 at 10:18 am

    Open your eyes! The Webkinz and Club Penguin demographic (5-13 year old kids) is the next web generation. In a few years they’ll be the youtubing myspacing iphonin (or similar type sites) segment. If you are really trying to read the tea leaves about FUTURE web trends, this list is pretty revealing.

  31. Apple-iPhone-Canada

    December 4th, 2007 at 10:24 am

    Apple-iPhone-Canada getting lots of hits and the iPhone isn’t even here yet !

  32. bb

    December 4th, 2007 at 10:27 am

    Support Ron Paul for president

    http://www.ronpaul2008.com

  33. master chang

    December 4th, 2007 at 10:50 am

    the troll-fu is wrong with this one…..

  34. ecommerce-expert

    December 4th, 2007 at 11:05 am

    Currently iPhone gets over 10,000 searches a day!

  35. iphone downloads

    December 4th, 2007 at 11:07 am

    iPhone downloads are hot because of the iphone!

  36. Rick

    December 4th, 2007 at 11:34 am

    And this made the front page?

  37. Knobee

    December 4th, 2007 at 11:57 am

    Why, oh why do people have to do searches for “youtube”.

    The perpetual September just keeps right on rolling.

    K.

  38. Bro

    December 4th, 2007 at 11:59 am

    “In Soviet Russia, Google Search You!”

    -Yakov Smirnoff

  39. Will

    December 4th, 2007 at 1:21 pm

    Will’s top searches to 2007:

    1. Is Google big brother?
    2. Does Google work for big brother?
    3. Does big brother collaborate with Big Brother?
    4. Why doesn’t God stop this non-sense?
    5. Why doesn’t Google stop this non-sense?
    6. Why am I here, posting comments?
    7. What is the meaning of my deficiency at work?
    8. Did God abandon United States and move to Dubai?
    9. Best cheese
    10. What is happy holidays? Why can’t we just say Merry Christmas?

  40. louis walsh

    December 4th, 2007 at 1:36 pm

    I was under the impression that ’sex’ was the most googled word…or should I say Yahooed word….still I’m inclined to believe the list you print…it has a soulless ring of truth about it……

  41. Marc Miles

    December 4th, 2007 at 1:48 pm

    One thing I do like about TechCrunch, so far anyway, is that they dont delete posts like #10 and #12.

  42. Jon

    December 4th, 2007 at 4:59 pm

    Why are these search results so different then those provided by yahoo a few days ago? Any ideas?

    Jon

  43. Planet Malaysia

    December 4th, 2007 at 5:56 pm

    Said NO to Britney!

  44. Markus

    December 4th, 2007 at 7:25 pm

    Wow, I just remembered why I stopped reading and posting comments on tech blogs.

  45. Paul

    December 4th, 2007 at 7:47 pm

    This is the most messed up comment section I’ve ever seen. What’s going on Mike? A bunch of crazies going off on you for no apparent reason, then clueless (sorry, but it’s true) people commenting nonsense, and then, a third who obviously didn’t read the article or the preceding comments before they made more ignorant comments. Never seen this site in such bad shape.

    Maybe you need a better way to manage your comments.

    Or your audience.

    Weird.

  46. Is Google Good for Business?

    December 4th, 2007 at 10:52 pm

    To hell with Google and everything it stands for. The Google near monopoly on search must end.

  47. Jiri Sram

    December 5th, 2007 at 2:32 am

    DomainG
    http://svisjwealth.com

  48. Dario Salvelli

    December 5th, 2007 at 2:50 am

    Hi. Have u see this list about 10 alternative search engines by Altsearchengines?

    http://dariosalvelli.tumblr.com/post/20876848

  49. Jayne

    December 6th, 2007 at 12:57 pm

    The rapid rise of search queries for Webkinz? Definitely from marketers.
    The kids already have the site bookmarked.

    Ditto on Club ‘Guin.

  50. spybouncer

    December 6th, 2007 at 5:02 pm

    wtf. how can myspace be on 7th place!!!! some kids have even suicide because some bad, idiot, crazy adults pass to be like a “child” and start to talk sheet to other kids

  51. RuledBy

    December 10th, 2007 at 5:58 am

    All this proves is the average age is 14-16ish give or take.. not surprising.

  52. iPhone-Canada-News

    December 20th, 2007 at 8:12 pm

    iPhone in time for Christmas ? Not in Canada - well we still have 5 days to go.

  53. Apple-iPhone-Canada

    December 24th, 2007 at 9:15 pm

    Any Real News on “Apple-iPhone in Canada” ?

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