A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above).
AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page. 88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads. Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute. Sales figures from the campaign were not available, but consider that the campaign was only 400,000 impressions; if LandRover had managed to sell one or two cars it would make the campaign more than effective.
The results would seem to indicate that the iPhone has become a more effective means of targeted mobile advertising campaigns than regular phones; the integration with Google Maps and the display of video provides a richer experience for both the viewer, and for the company seeking to expose their product.
What is this ?
Duncan, How long did the campaign last? At Versaly, we are generating 500K weekly on video streaming in US, but our campaigns are not running only on iPhones.
Renato
not sure on exact time frame but I do believe it was fairly short, possibly a couple of weeks.
Thanks, how many unique views did they generate?
That is some interesting statistics to me.
http://tekno-wo...ld.blogspot.com
Rajeev, Do you work on MWs?
I have 2 landrovers, great for hunting and offroad!
No iPhone in them though, never will!
I hereby declare Steve Ballmer (fakesteveballmer) to be the new AssClown of Techcrunch.
He is replacing Chris R. (beercosoftware)
As such, he will be given the “AssHat” in future comments / posts.
This is useless for me
@Duncan. Land Rover’s campaign has been running since late October and has registered 400,000 impressions on the iPhone, with 1,100 users punching in their ZIP codes. from AdAge http://adage.co...ticle_id=122311
will other related ad campaign be impelmented on iphone? with more iphone users, the campaign will be more effective.