Comments on: Facebook Beacon Isn’t On The Coke Side Of Life http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/ Startup and Technology News Fri, 27 Nov 2009 01:20:12 -0800 hourly 1 By: BRANDSTRONG : Facebook, and Its Ironic Predicament http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-2/#comment-1838492 BRANDSTRONG : Facebook, and Its Ironic Predicament Thu, 13 Dec 2007 23:02:10 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1838492 [...] subsequently decides to temporarily withdraw from the Beacon program because they “are not sure how consumers are going to respond." Zuckerberg blogs his apology on December 5, noting that Facebook "did a bad job with this [...] [...] subsequently decides to temporarily withdraw from the Beacon program because they “are not sure how consumers are going to respond.” Zuckerberg blogs his apology on December 5, noting that Facebook “did a bad job with this [...]

]]> By: W2K.PL » Blog Archive » Tożsamość na bekonie http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1809808 W2K.PL » Blog Archive » Tożsamość na bekonie Tue, 04 Dec 2007 23:19:15 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1809808 [...] nie zgodziliśmy. Wywołało to prostesty ze strony części użytkowników FB i model w tej chwili został zmieniony na opt-in, czyli musimy wprost zgodzić się na przekazanie informacji do profilu FB. Zmiana ta [...] [...] nie zgodziliśmy. Wywołało to prostesty ze strony części użytkowników FB i model w tej chwili został zmieniony na opt-in, czyli musimy wprost zgodzić się na przekazanie informacji do profilu FB. Zmiana ta [...]

]]> By: Frugal Goose http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1805629 Frugal Goose Mon, 03 Dec 2007 02:06:34 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1805629 Anyone else starting to notice facebook is the new geek scapegoat... microsoft isn't looking so bad anymore! Anyone else starting to notice facebook is the new geek scapegoat… microsoft isn’t looking so bad anymore!

]]> By: twowords http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1805407 twowords Sun, 02 Dec 2007 23:53:56 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1805407 folks, You have to understand that the valuation of these companies is not justified by your Facebook profile. Nobody really cares what kind of music you listen to or how drunk you got last night. It's about eyeballs. And eyeballs have only two uses on the internet: porn, and advertising. You don't really believe that this is the end, do you? About 8 months from now, Facebook will launch a whole different way of tracking you. If that doesn't fly ... they'll wait 8 months, then find a whole different way of tracking you. If that doesn't fly ... they'll wait 8 months and try a whole different way of tracking you. It doesn't matter what you do. If you give Facebook information, they will sell it. It's the business they are in. There is a solution: Close your Facebook account. Nobody really cares anyway, and after all, it was just a fad. Seeing you drunk and showing your boobs probably isn't going to look very good on your resume anyway. Facebook is so 2006. They sold out. It's now just a way for Coke and Verizon to get more info on you that they'll just hand right over to the FBI or Chinese authorities anyway. Dump it already. folks,

You have to understand that the valuation of these companies is not justified by your Facebook profile. Nobody really cares what kind of music you listen to or how drunk you got last night.

It’s about eyeballs. And eyeballs have only two uses on the internet: porn, and advertising.

You don’t really believe that this is the end, do you? About 8 months from now, Facebook will launch a whole different way of tracking you. If that doesn’t fly … they’ll wait 8 months, then find a whole different way of tracking you. If that doesn’t fly … they’ll wait 8 months and try a whole different way of tracking you.

It doesn’t matter what you do. If you give Facebook information, they will sell it. It’s the business they are in.

There is a solution: Close your Facebook account. Nobody really cares anyway, and after all, it was just a fad. Seeing you drunk and showing your boobs probably isn’t going to look very good on your resume anyway.

Facebook is so 2006. They sold out. It’s now just a way for Coke and Verizon to get more info on you that they’ll just hand right over to the FBI or Chinese authorities anyway.

Dump it already.

]]> By: Non-Facebook'r http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1805242 Non-Facebook'r Sun, 02 Dec 2007 20:07:44 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1805242 All good and fine. Here's what I would really like to know: how is Beacon being accepted by the users? Ever since Beacon (and the corresponding brand pages) were launched, there's precisely only one group of friends showing up with "xxx is a fan of yyy" or "xxx bought yyy here" - and that's my friends who are senior Facebook employees. So adoption among my friends = 0. Although I like to believe that I'm at the center of the world, that's admittedly a small and skewed sample, so anyone have a clue how this thing is actually being used? All good and fine. Here’s what I would really like to know: how is Beacon being accepted by the users? Ever since Beacon (and the corresponding brand pages) were launched, there’s precisely only one group of friends showing up with “xxx is a fan of yyy” or “xxx bought yyy here” – and that’s my friends who are senior Facebook employees. So adoption among my friends = 0. Although I like to believe that I’m at the center of the world, that’s admittedly a small and skewed sample, so anyone have a clue how this thing is actually being used?

]]> By: Rocky http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1805096 Rocky Sun, 02 Dec 2007 18:06:16 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1805096 Facebook’s reason for existence is to distribute information about your personal life to your friends. That’s what has made it popular to the tune of more than 40 million users and a lofty $15 billion valuation. People clearly want to share their information with their friends. Facebook Photos significantly reduces the friction in viewing photos; as a result it has quickly become the number one photo sharing site on the Web. Beacon does exactly this. The biggest challenge in collecting information from users is finding the right level of friction. Too much friction and you have a product that people won’t use and no business. Too little friction and your product turns into a privacy nightmare. Beacon virtually eliminates the friction. I did a detailed analysis of different approaches to collecting information: http://redesign.wordpress.com/2007/12/02/finding-the-right-level-of-friction-for-facebook-beacon/ Facebook’s reason for existence is to distribute information about your personal life to your friends. That’s what has made it popular to the tune of more than 40 million users and a lofty $15 billion valuation. People clearly want to share their information with their friends. Facebook Photos significantly reduces the friction in viewing photos; as a result it has quickly become the number one photo sharing site on the Web.

Beacon does exactly this. The biggest challenge in collecting information from users is finding the right level of friction. Too much friction and you have a product that people won’t use and no business. Too little friction and your product turns into a privacy nightmare. Beacon virtually eliminates the friction.

I did a detailed analysis of different approaches to collecting information:
http://redesign...acebook-beacon/

]]> By: Finding the right level of friction for Facebook Beacon « reDesign http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1805076 Finding the right level of friction for Facebook Beacon « reDesign Sun, 02 Dec 2007 17:44:19 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1805076 [...] December 2, 2007 The biggest challenge in collecting information from users is finding the right level of friction. Too much friction and you have a product that people won’t use and no business. Too little friction and your product turns into a privacy nightmare. Users revolt and advertisers stay away. [...] [...] December 2, 2007 The biggest challenge in collecting information from users is finding the right level of friction. Too much friction and you have a product that people won’t use and no business. Too little friction and your product turns into a privacy nightmare. Users revolt and advertisers stay away. [...]

]]> By: till http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804886 till Sun, 02 Dec 2007 14:24:36 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804886 This is weird. I saw a short 5 minute presentation by a Facebook'r at the NY Tech Meetup last month and the impression I had was that it is opt-in right from the start. And with opt-in they didn't refer to, "If you sign up with Facebook". But maybe I just don't understand English so well. This is weird. I saw a short 5 minute presentation by a Facebook’r at the NY Tech Meetup last month and the impression I had was that it is opt-in right from the start. And with opt-in they didn’t refer to, “If you sign up with Facebook”.

But maybe I just don’t understand English so well.

]]> By: DoDo Island http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804631 DoDo Island Sun, 02 Dec 2007 08:52:34 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804631 jhinalala, And in 3.0 O'Reilly realized he was getting carried away with the whole numbering of the web. His kids names however remain Tim 1.0, Tim 2.0 and Tim 3.0. jhinalala,

And in 3.0 O’Reilly realized he was getting carried away with the whole numbering of the web. His kids names however remain Tim 1.0, Tim 2.0 and Tim 3.0.

]]> By: jhingalala http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804598 jhingalala Sun, 02 Dec 2007 07:55:36 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804598 IMHO The problem is much more fundamental than what is obvious....It is about the transition of mindset from 1.0 to 2.0. in 1.0 the owner created the content and hence had the right to decide what is good for the website. In 2.0 the users create the content and hence it is just natural to expect that the users will have a lot more say in what is good for the website. However most of the website owners including the owners of facebook (and previously wordpress) tend to forget that fact while making a major decission. IMHO The problem is much more fundamental than what is obvious….It is about the transition of mindset from 1.0 to 2.0.

in 1.0 the owner created the content and hence had the right to decide what is good for the website. In 2.0 the users create the content and hence it is just natural to expect that the users will have a lot more say in what is good for the website.

However most of the website owners including the owners of facebook (and previously wordpress) tend to forget that fact while making a major decission.

]]> By: Mark Mayhew http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804537 Mark Mayhew Sun, 02 Dec 2007 06:24:52 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804537 Actually, the first post I read critical of Beacon was Charlene Li's article: http://blogs.forrester.com/charleneli/2007/11/close-encounter.html Actually, the first post I read critical of Beacon was Charlene Li’s article:
http://blogs.fo...-encounter.html

]]> By: Jonathan Trenn http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804466 Jonathan Trenn Sun, 02 Dec 2007 04:46:40 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804466 To Ryan Coleman I say you're mistaken re the overplay and retreat. Or that MoveOn and the like have gotten taken. Coca Cola has now backed out of the program saying that they were told that it would be opt-in. News on the blogosphere can start at a key but relatively unknown blog like the CA one, but in an atmosphere like this, it can spread like wildfire. To Ryan Coleman

I say you’re mistaken re the overplay and retreat. Or that MoveOn and the like have gotten taken. Coca Cola has now backed out of the program saying that they were told that it would be opt-in. News on the blogosphere can start at a key but relatively unknown blog like the CA one, but in an atmosphere like this, it can spread like wildfire.

]]> By: Duncan Riley http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804401 Duncan Riley Sun, 02 Dec 2007 03:20:11 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804401 Mtz (#25) I've already noted the fact that Facebook is still gathering data in an earlier post...perhaps if you'd read them you'd know this :-) As for others: Facebook is the junior 1000 pound Gorilla to Google at the moment, it's major news...we've always covered major news so I'm not sure what you're problem is aside from the usual "we don't want to hear about Facebook" stuff again. If they stop making news, we wont write about them, simple, however the reality is they continue to be a major source of news, not just on TC but all throughout the MSM as well. I didn't make it this way, promise :-) Mtz (#25)
I’ve already noted the fact that Facebook is still gathering data in an earlier post…perhaps if you’d read them you’d know this :-)

As for others: Facebook is the junior 1000 pound Gorilla to Google at the moment, it’s major news…we’ve always covered major news so I’m not sure what you’re problem is aside from the usual “we don’t want to hear about Facebook” stuff again. If they stop making news, we wont write about them, simple, however the reality is they continue to be a major source of news, not just on TC but all throughout the MSM as well. I didn’t make it this way, promise :-)

]]> By: Ryan Coleman http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804383 Ryan Coleman Sun, 02 Dec 2007 02:56:05 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804383 "the fact that it took the CA Security Advisor Research Blog to make Facebook users aware that Beacon is collecting information on them *whenever* they browse the web, whether or not they are logged into Facebook … implies that some misinformation has been going on." Yeah, cause the whole freakin' world reads the CA Security Advisor blog... There's no misinformation. Most people a) don't care or b) have no f'n clue about what's going on. This is a classic play. Well over-reach your goal then retreat to what you really wanted. You need to look up from your navel some time... hell, if you think the general facebook populous is following something as obscure as the CA blog - you're pretty frickin' naive. “the fact that it took the CA Security Advisor Research Blog to make Facebook users aware that Beacon is collecting information on them *whenever* they browse the web, whether or not they are logged into Facebook … implies that some misinformation has been going on.”

Yeah, cause the whole freakin’ world reads the CA Security Advisor blog…

There’s no misinformation. Most people a) don’t care or b) have no f’n clue about what’s going on.

This is a classic play. Well over-reach your goal then retreat to what you really wanted.

You need to look up from your navel some time… hell, if you think the general facebook populous is following something as obscure as the CA blog – you’re pretty frickin’ naive.

]]> By: True Account http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804363 True Account Sun, 02 Dec 2007 02:30:54 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804363 Chirs, He was the guy that you might have seen some 23 years ago on the miracle of life episode where the first anal birth was debuted. Chirs,

He was the guy that you might have seen some 23 years ago on the miracle of life episode where the first anal birth was debuted.

]]> By: Chris R. http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804343 Chris R. Sun, 02 Dec 2007 02:24:57 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804343 well that's just shocking, how dare Coke, don't they know who that kid Zuckerberg is? well that’s just shocking, how dare Coke, don’t they know who that kid Zuckerberg is?

]]> By: Shmoe Jew http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804275 Shmoe Jew Sun, 02 Dec 2007 01:59:19 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804275 For most people in the world, FaceBook will be a term they will have to look up in an encyclopedia and then hold their laugh until their grand fathers come and tell them how many chicks they managed to score on it. For most people in the world, FaceBook will be a term they will have to look up in an encyclopedia and then hold their laugh until their grand fathers come and tell them how many chicks they managed to score on it.

]]> By: Follow-up: Facebook Users Complain of New Tracking - Betaflow http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804273 Follow-up: Facebook Users Complain of New Tracking - Betaflow Sun, 02 Dec 2007 01:57:51 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804273 [...] related note, Coca-Cola was under the impression that Beacon was supposed to be opt-in all along. When they found out that it wasn’t they backed out of the program before [...] [...] related note, Coca-Cola was under the impression that Beacon was supposed to be opt-in all along. When they found out that it wasn’t they backed out of the program before [...]

]]> By: Moe Glitz http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804233 Moe Glitz Sun, 02 Dec 2007 01:28:22 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804233 It's a shame that Facebook is now rubbing its nose in its current Coke problem. It’s a shame that Facebook is now rubbing its nose in its current Coke problem.

]]> By: Hey http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804163 Hey Sun, 02 Dec 2007 00:52:24 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804163 #31, How would you know who Paul Smith is without having access to some sort of identification like email address at least or IP address? Speaking of invasion of privacy.. geez. #31, How would you know who Paul Smith is without having access to some sort of identification like email address at least or IP address? Speaking of invasion of privacy.. geez.

]]> By: Chi-chi Ekweozor http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804101 Chi-chi Ekweozor Sun, 02 Dec 2007 00:11:07 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804101 First, @22 Paul Smith: I am in awe. You read and comment on tech blogs. Respect. For everyone else who isn't UK based. This is who Paul Smith is: "Within 20 years of his introduction to fashion Paul Smith had established himself as the pre-eminent British designer." More here: http://www.paulsmith.co.uk/company/ And from Wikipedia: http://en.wikipedia.org/wiki/Paul_Smith_(fashion_designer) @28 Ryan Coleman: "Moveon & co. think they’ve won. They’ve actually been played from the start." I seriously doubt it. This whole Beacon brouhaha is a big deal for Facebook because: the fact that it took the CA Security Advisor Research Blog to make Facebook users aware that Beacon is collecting information on them *whenever* they browse the web, whether or not they are logged into Facebook ... implies that some misinformation has been going on. Read more on the topic on the CA Security Advisor Research Blog: http://tinyurl.com/23urxn Trust is everything on the social web. First, @22 Paul Smith:

I am in awe.

You read and comment on tech blogs.

Respect.

For everyone else who isn’t UK based. This is who Paul Smith is:

“Within 20 years of his introduction to fashion Paul Smith had established himself as the pre-eminent British designer.”

More here:
http://www.paul....co.uk/company/

And from Wikipedia:
http://en.wikip...iki/Paul_Smith_(fashion_designer)

@28 Ryan Coleman:
“Moveon & co. think they’ve won. They’ve actually been played from the start.”

I seriously doubt it.

This whole Beacon brouhaha is a big deal for Facebook because:

the fact that it took the CA Security Advisor Research Blog to make Facebook users aware that Beacon is collecting information on them *whenever* they browse the web, whether or not they are logged into Facebook … implies that some misinformation has been going on.

Read more on the topic on the CA Security Advisor Research Blog:
http://tinyurl.com/23urxn

Trust is everything on the social web.

]]> By: Steve Ballmer http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804100 Steve Ballmer Sun, 02 Dec 2007 00:10:38 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804100 I'm gonna have to talk to the coke people myself! Now that's the Real Thing! I’m gonna have to talk to the coke people myself! Now that’s the Real Thing!

]]> By: Rocky Road http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804082 Rocky Road Sat, 01 Dec 2007 23:57:52 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804082 We are way past "opt-in" vs. "opt-out" issue here. The question is who will ever trust Mark Zucker after having teared Coke's tushy like a prison inmate from hell. While Mark is secretly laughing his ass off, I can still hear the squealing and screaming coming from the Coke's PR camp. Excerpt from Zuck's Life: Still walking in his trademark adidas slippers, Mark looks into the mirror and stops to think... "This was a good day" he sighs in relief. We are way past “opt-in” vs. “opt-out” issue here. The question is who will ever trust Mark Zucker after having teared Coke’s tushy like a prison inmate from hell. While Mark is secretly laughing his ass off, I can still hear the squealing and screaming coming from the Coke’s PR camp.

Excerpt from Zuck’s Life:

Still walking in his trademark adidas slippers, Mark looks into the mirror and stops to think… “This was a good day” he sighs in relief.

]]> By: Ryan Coleman http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804038 Ryan Coleman Sat, 01 Dec 2007 23:11:08 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804038 Of course they switched to an opt-out model at the last minute. If they hadn't everyone would have STILL freaked out if they launched an opt-in model right off the bat. So why do it? By going opt-out they can now "retreat" to an opt-in model... if they went opt-in form the start they would have been FUBARed with nowhere to compromise on. Moveon & co. think they've won. They've actually been played from the start. Of course they switched to an opt-out model at the last minute.

If they hadn’t everyone would have STILL freaked out if they launched an opt-in model right off the bat.

So why do it?

By going opt-out they can now “retreat” to an opt-in model… if they went opt-in form the start they would have been FUBARed with nowhere to compromise on.

Moveon & co. think they’ve won. They’ve actually been played from the start.

]]> By: red http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/comment-page-1/#comment-1804009 red Sat, 01 Dec 2007 22:45:32 +0000 http://www.techcrunch.com/2007/12/01/facebook-beacon-isnt-on-the-coke-side-of-life/#comment-1804009 Here is some more info. It will be released in the EU for 400 Euro. Here is some more info. It will be released in the EU for 400 Euro.

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